Almay

Almay At-A-Glance

Strengths: An excellent assortment of foundations with sunscreen; very good powders, liquid eyeliner, and mascaras; inviting and well-organized in-store displays.

Weaknesses: Company discontinued all of their skin care products with the exception of makeup removers; despite their hypoallergenic claims they still included potentially irritating and sensitizing ingredients; mediocre blush and eyeshadows; Intense i-color products are mostly gimmicky.

Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.

Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.

For more information about Almay, owned by Revlon, call (800) 992-5629 or visit www.almay.com.

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Your results are in the table below. You can narrow your results by using the drop down menus or sort by toggling the column labels. If you would like to add an item to your faves check the box in the "+" column. Click the add to faves button when you're done adding items.

+ Rating Product Brand Category Price Size
Average Blendable Eye Pencil (Discontinued) Almay Eye Pencil  $7.49
Good Bright Eyes Eye Base + Concealer (Discontinued) Almay Liquid Concealer  $8.99
Average Bright Eyes Liner/Highlighter Duo (Discontinued) Almay Specialty Makeup Products  $8.49
Good Brow Defining Pencil Almay Brow Pencil  $7.49
Good Clear Complexion Concealer Almay Liquid Concealer  $7.99
Poor Clear Complexion Concealer + Treatment Gel BlemishHeal Technology Almay Stick Concealer  $9.99
Good Eyeliner Almay Eye Pencil  $7.99
Average Intense i-Color Eyeliner Almay Eye Pencil  $6.99
Average Intense i-Color Eyeliner with Light Interplay Technology Kohl Liner (Discontinued) Almay Eye Pencil  $7.49
Good Intense i-Color Liquid Liner for Eyes Almay Liquid/Gel/Cream/Cake  $7.49
Poor Intense i-Color Mascara with Light Interplay Technology (Discontinued) Almay Regular Mascara  $7.49
Average Intense i-Color Powder Eye Shadow Kits Almay Powder Eyeshadow  $7.49
Poor Intense i-Color Shadow Stick Almay Cream/Cream-to-Powder Eyeshadow  $7.99
Average Line Smoothing Concealer SPF 10 Almay Concealer with Sunscreen  $9.99
Best Liquid Eyeliner Almay Liquid/Gel/Cream/Cake  $7.29
Average Liquid Eyeliner Pen (Discontinued) Almay Liquid/Gel/Cream/Cake  $7.49
Average Nearly Naked Cover-Up Stick (Discontinued) Almay Cream Concealer  $7.79
Best Nearly Naked Loose Powder (Discontinued) Almay Loose Powder  $12.49
Best One Coat Lengthening Mascara Almay Regular Mascara  $5.99
Average One Coat Dial Up Mascara (Discontinued) Almay Regular Mascara  $8.49
Good One Coat Get Up & Grow Mascara Almay Regular Mascara  $7.99
Average One Coat Get Up & Grow Waterproof Mascara Almay Waterproof Mascara  $7.99
Good One Coat Nourishing Mascara Thickening Waterproof (Discontinued) Almay Waterproof Mascara  $5.99
Good One Coat Thickening Mascara Almay Regular Mascara  $5.99
Best One Coat Triple Effect Almay Regular Mascara  $8.19
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