Almay

Almay At-A-Glance

Strengths: An excellent assortment of foundations with sunscreen; very good powders, liquid eyeliner, and mascaras; inviting and well-organized in-store displays.

Weaknesses: Company discontinued all of their skin care products with the exception of makeup removers; despite their hypoallergenic claims they still included potentially irritating and sensitizing ingredients; mediocre blush and eyeshadows; Intense i-color products are mostly gimmicky.

Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.

Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.

For more information about Almay, owned by Revlon, call (800) 992-5629 or visit www.almay.com.

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Your results are in the table below. You can narrow your results by using the drop down menus or sort by toggling the column labels. If you would like to add an item to your faves check the box in the "+" column. Click the add to faves button when you're done adding items.

+ Rating Product Brand Category Price Size
Best Wake-Up Liquid Makeup Broad Spectrum SPF 20 Almay Liquid Foundation w/ Sunscreen  $12.99
Good Wake Up Undereye Concealer Almay Liquid Concealer  $8.99
Average Wake Up Hydrating Make Up SPF 13 (Discontinued) Almay Powder Foundation w/ Sunscreen  $12.99
Average Wake Up Eyeshadow + Primer Almay Powder Eyeshadow  $8.99
Average Wake Up Eyeliner + Highlighter Almay Eye Pencil  $8.99
Average Wake Up Blush + Highlighter Almay Powder Blush  $9.99
Good Truly Lasting Color (Discontinued) Almay Long-Wearing Lipstick  $12.49
Good Touchpad Blush (Discontinued) Almay Liquid/Gel Blush  $10.29
Good TLC Truly Lasting Color Pressed Powder SPF 12 (Discontinued) Almay Pressed Powder w/ Sunscreen  $12.99
Best TLC Truly Lasting Color 16 Hour Makeup Almay Liquid Foundation  $12.49
Average Soothing & Depuffing Gentle Eye Makeup Remover Almay Eye Makeup Removers  $5.99 80.00 pads
Poor Smart Shade Smart Balance Pressed Powder Almay Pressed Powder  $13.99
Average Smart Shade Powder Blush Almay Powder Blush  $11.50
Poor Smart Shade Perfect & Correct Primer Almay Foundation Primer  $13.99 1.00 fl. oz.
Best Smart Shade Mousse Makeup Almay Cream Foundation  $13.99
Good Smart Shade Makeup SPF 15 Almay Liquid Foundation w/ Sunscreen  $13.49
Good Smart Shade Concealer SPF 15 Almay Concealer with Sunscreen  $8.99
Best Smart Shade CC Cream Complexion Corrector SPF 35 Broad Spectrum Almay CC Cream  $9.99 1.00 fl. oz.
Average Smart Shade Bronzer (Discontinued) Almay Liquid/Gel Blush  $8.99
Good Smart Shade Blush (Discontinued) Almay Liquid/Gel Blush  $8.99
Good Smart Shade Anti-Aging Makeup SPF 20 Almay Liquid Foundation w/ Sunscreen  $13.99
Average Smart Shade Anti-Aging Concealer SPF 20 Almay Liquid Concealer  $8.99
Good Shadow Softies by Intense I-Color Almay Powder Eyeshadow  $4.49
Average Powder Bronzer (Discontinued) Almay Powder Bronzer  $9.99
Average Powder Blush (Discontinued) Almay Powder Blush  $10.29
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