Almay At-A-Glance

Strengths: An excellent assortment of foundations with sunscreen; very good powders, liquid eyeliner, and mascaras; inviting and well-organized in-store displays.

Weaknesses: Company discontinued all of their skin care products with the exception of makeup removers; despite their hypoallergenic claims they still included potentially irritating and sensitizing ingredients; mediocre blush and eyeshadows; Intense i-color products are mostly gimmicky.

Long a standby for those with sensitive skin seeking hypoallergenic products (though that term is unregulated and can be applied to any product, regardless of ingredients), Almay continues to refine its comprehensive makeup line. In early 2006 the company repackaged its old favorites, and also relaunched several new makeup items. Everything now has a sleek new look and color-coded packaging. We admit, the makeover is effective, not just product-wise but visually too.

Shopping this drugstore line is now much easier because of the clearly defined product and color family groupings. Lamentably, testers and trial sizes of the makeup are still scarce regardless of where you shop. Almay has always been a reliable line for foundations, powder, and mascara. Within its current lineup you'll find that remains true. Their foundations are better than ever, and still offer full, broad-spectrum sun protection and a mostly neutral palette. We also found their concealers and mascaras have improved, as have the pencil options. When it comes to shopping for makeup staples with state-of-the-art formulas, Almay has many winners, and some innovative surprises that its competitors would be wise to learn from.

For more information about Almay, owned by Revlon, call (800) 992-5629 or visit

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Your results are in the table below. You can narrow your results by using the drop down menus or sort by toggling the column labels. If you would like to add an item to your faves check the box in the "+" column. Click the add to faves button when you're done adding items.

+ Rating Product Brand Category Price Size
Best Smart Shade Smart Balance Skin Balancing Makeup SPF 15 (Discontinued) Almay Liquid Foundation w/ Sunscreen  $13.99
Best Nearly Naked Loose Powder Almay Loose Powder  $12.49
Best Intense i-Color Mascara Volumizing Lash Color (Discontinued) Almay Regular Mascara  $7.99
Best One Coat Nourishing Mascara Triple Effect Waterproof (Discontinued) Almay Waterproof Mascara  $7.99
Best Clear Complexion Makeup BlemisHeal Technology Almay Liquid Foundation  $12.99
Best Nearly Naked Liquid Makeup SPF 15 (Discontinued) Almay Liquid Foundation w/ Sunscreen  $12.99
Best Smart Shade Mousse Makeup Almay Cream Foundation  $13.99
Best One Coat Triple Effect Almay Regular Mascara  $8.19
Best One Coat Lengthening Mascara Almay Regular Mascara  $5.99
Best TLC Truly Lasting Color 16 Hour Makeup Almay Liquid Foundation  $12.49
Best Liquid Eyeliner Almay Liquid/Gel/Cream/Cake  $7.29
Good Oil Free Makeup Eraser Sticks Almay Eye Makeup Removers  $5.50 24.00 sticks
Good One Coat Get Up & Grow Mascara Almay Regular Mascara  $7.99
Good One Coat Nourishing Mascara Thickening Waterproof (Discontinued) Almay Waterproof Mascara  $5.99
Good Brow Defining Pencil Almay Brow Pencil  $7.49
Good Smart Shade Blush (Discontinued) Almay Liquid/Gel Blush  $8.99
Good Smart Shade Anti-Aging Makeup SPF 20 Almay Liquid Foundation w/ Sunscreen  $13.99
Good Moisturizing Eye Makeup Remover Liquid Almay Eye Makeup Removers  $5.99 4.00 fl. oz.
Good Smart Shade Concealer SPF 15 Almay Concealer with Sunscreen  $8.99
Good Wake Up Undereye Concealer Almay Liquid Concealer  $8.99
Good One Coat Thickening Mascara Almay Regular Mascara  $5.99
Good Touchpad Blush (Discontinued) Almay Liquid/Gel Blush  $10.29
Good Bright Eyes Eye Base + Concealer (Discontinued) Almay Liquid Concealer  $8.99
Good Eyeliner Almay Eye Pencil  $7.99
Good Oil-Free Eye Makeup Remover Pads Almay Eye Makeup Removers  $5.72 80.00 pads
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