Aloette isn't a line known for price-gouging consumers, but if this Anti-Aging System is a harbinger of things to come, then we've lost all of the little respect we had for this direct-sales line. The selling point is tied to the claim that this system was formerly found only in high-end Japanese salons and is now exclusively available from Aloette. We're not sure why that sounded like an enticing sales pitch to Aloette's marketing department, but to me it's meaningless and foolish. This formula isn't unique and isn’t exclusive to high-end Japanese salons. A Japanese woman wouldn't be any happier about this average system than you would because it is about as "ageless" as a jar of Vaseline.
Whether you use the Active Energy Serum and Ionic Energy Balance together or separately, both water-based serums supply skin with the water-binding agent sodium hyaluronate and that’s about it. This ingredient is the less expensive salt form of hyaluronic acid. Although it has merit for skin, you'd think that for over $200 Aloette would've included pure hyaluronic acid instead and also added other state-of-the-art ingredients, but that's not the case. The Active Energy Serum contains a slip agent to aid penetration, but it's not unique to this product and definitely not worth the expense. The Ionic Energy Balance contains horse chestnut extract, which may have anti-inflammatory effects when applied topically, but again, it's not an exclusive ingredient (and many other plant extracts have more impressive anti-inflammatory properties). The name of this system is its only anti-aging element; the system is as overpriced as it gets for the commonplace benefit of softer, smoother skin, which you can get from products at the drugstore for a fraction of this cost and that are far better formulated than this bland excuse for skin care.
Previously found only in high-end Japanese salons, Ageless Science Cosmeceuticals Technology is now available in the United States - exclusively at Aloette. Utilizing proprietary Japanese nanotechnology, the unique Ageless Science Anti-Aging System is designed to penetrate deep within the skin to improve coloration, texture and hydration, and help create radiant skin with a healthy balance. You will see instant results and long-term skin improvements with Ageless Science Anti-Aging System from Aloette.
Active Energy Serum (1 ounce)
Water, Propylene Glycol, Sodium Hyaluronate, Fragrance, Ethoxydiglycol, Phenoxyethanol, Methylparaben, Propylparaben, Butylparaben, Ethylparaben
Ionic Energy Balance (1.7 ounces)
Water, Horse Chestnut Extract (Aesculushippocastanum) Extract, Sodium Hyaluronate, Propylene Glycol, Fragrance, Methylparaben
Founded in 1978 and now based in Atlanta, Aloette is a direct sales line that offers its customers an opportunity to become part of the franchise, assuming they're willing to host parties and promote the products to friends, family, and coworkers. The products are also available on some home shopping channels, including The Shopping Channel in Canada, where owner Christina Cohen (herself once an Aloette salesperson) promotes the brand in person. You may hear her drive home the point that Aloette products are "scientifically formulated using the latest technology" and "are manufactured to meet the most stringent quality standards," shop talk that sounds distinctive but is in fact a hallmark of any cosmetics company that takes its products and commitment to its customers seriously. As you will see from the reviews below, Aloette is in no way as technologically advanced as they would like you to believe.
Not surprisingly, aloe does play a big role in Aloette's products. Before we get into discussing why aloe isn't the best ingredient to build an assembly of products around, it is worth noting that in recent years Aloette has realized on their own that it takes more than this well-known plant to create good skin-care products, and the good news is that the line has launched other formulations with more variety.
As for aloe, is it as beneficial for skin as the hype would lead you to believe? Aloe can serve as a water-binding agent for skin due to its polysaccharide (complex carbohydrate) and sterol content (another sterol that's beneficial for skin is cholesterol). Although research has shown aloe also has anti-inflammatory, antioxidant, and antibacterial qualities, no study has proven it to be superior to other ingredients having similar properties, including vitamin C, green tea, pomegranate, and many other antioxidants (Source: www. naturaldatabase.com).
In its pure form, aloe is a consideration for soothing skin, likely due to its refreshing and non-occlusive texture, and for treating minor inflammation. However, when mixed into a cosmetic it is doubtful those qualities remain, though it still plays a role in binding moisture to skin (Source: Skin Research and Technology, November 2006, pages 241–246). Those facts didn't keep Aloette from including aloe in virtually every product they sell; yet their newest products include several other (much more modern) ingredients known to improve skin functioning and enhance its appearance.
For all Aloette's attempts to modernize their skin-care offerings, there's an overriding problem in their efforts to appear more "pure and natural." This came about from the addition of several irritating ingredients, so that more often than not an otherwise well-formulated product (claims notwithstanding) is sullied by one or more potent irritants. Using such products won't make good on Aloette's promise of smooth, radiant skin. Overall, there aren't many compelling reasons to begin your skin-care search here, but for those so inclined Aloette does have some worthwhile products, many sporting reasonable prices.
For more information about Aloette, call (800) 256-3883 or visit www.aloette.com.
Aloette Makeup: Aloette's makeup is known as Color Blends. This well-rounded collection presents some viable options for foundation, eyeshadow, loose powder, blush, pencils, mascara, lipstick, and brushes. Yet viable doesn't mean exciting or worth your while. In contrast to our review of Aloette's makeup products for the previous edition of this book, we found that their products haven't improved or kept up with similar top picks among drugstore and department-store lines that are often available for less money. What happened? It's clear that not enough of the products were updated, and those that were didn't keep pace with the best of the best. One more note: If you attend an in-home Aloette show, you will hear how their makeup is "vitamin-infused, mineral enhanced and has the benefits of aloe vera in it." Although many of the makeup items below do contain vitamins (typically vitamin E), they are present in very small amounts that pale in comparison to the numerous standard cosmetic ingredients that precede them, meaning they won't benefit skin, they just support the content claim. As for the minerals, they must be referring to standard mineral pigments such as titanium dioxide and mica, because they're the only ones present. Aloe does make an appearance in most of Aloette's makeup, but as we mentioned in the skin-care product introduction, it functions primarily as a soothing and water-binding agent, not a miracle.