AmazingCosmetics's Mascara is mediocre and pricey—many drugstore mascaras are far more impressive, and they cost less, too. Our main complaint is that this mascara doesn't stay put. The initial application is good—adding fullness and creating well-defined clump-free lashes, but it smudges easily and without provocation. Humidity in the air, or the slightest bit of rain, will quickly turn those once lovely lashes into a smeary black glob of mascara.
To find a product with more staying power, check out our list of Best Mascaras.
- Creates well-defined, full lashes.
- Doesn't clump.
- Smudges extremely easily.
- Expensive, and is easily replaced by mascaras that perform far better and cost half as much.
AmazingCosmetics was founded in 1999 as a small online company that sold only one product—an expensive concealer. Co-founders Lisa Thurman and Sue Katz believe a great concealer is the ultimate must-have for a woman’s makeup routine, and the fashion magazines often tout it as being as amazing as the market claims make it sound.
If you're hoping that the media buzz justifies the hefty price tag of this concealer, you'll likely be disappointed. The truth is that, although AmazingConcealer is a good product, it isn't one of the best concealers we’ve ever used, and it certainly isn't suitable for use on all skin types or on every imperfection. (We explain why in the AmazingConcealer review.)
Since the launch of AmazingCosmetics and the success of AmazingConcealer, the line has expanded its makeup line with products for the eyes, lips, and face, including the now-popular Velvet Mineral Liquid Foundation with their "AmazingConcealer Technology." Once sold only online, AmazingCosmetics is now available in Sephora and Ulta stores across the U.S.A.
In our research, we found AmazingCosmetics's chief weakness to be its price point, despite some very good products. Most of their product formulas, while good, are available in other products from less expensive brands, which often have better options, so there’s little reason to splurge here. Still, there are several products that are worth sampling for their unique qualities, including the inaugural AmazingConcealer and the offshoot of this perennial favorite, the Velvet Mineral Liquid Foundation SPF 15. Beyond those two, you can safely gloss over the rest of this brand’s offerings, unless you don’t mind paying extra for equally good products you can find elsewhere for less.
For more information about AmazingCosmetics, call (847) 680-5247 or visit www.amazingcosmetics.com.