Velvet Mineral Loose Powder Foundation
Last Updated:11.23.2012
Jar Packaging:No
Tested on animals:Yes
Review Overview

Velvet Mineral Loose Powder Foundation is a finely milled, jar-packaged loose powder—and a mess waiting to happen! The packaging is one of the biggest issues with this product; within a few uses, the loose powder builds up in the lid and gets all over when the lid is removed. This is not only annoying, it's also a waste of money. Still, in spite of the poor packaging, the powder itself is rather good. The smooth, silky texture blends evenly during application and provides light to medium coverage. Those with normal to slightly oily skin will appreciate the dry matte texture. The subtle satin finish is attractive, but it may not be ideal for those with very oily skin who prefer a true matte finish.

As for the shades, there are options for light to medium skin tones. However, the undertones are consistently warm—like most color products from AmazingCosmetics—and may have too much red in them to look as natural as lots of other powders from other lines. Unlike most mineral-themed powders, Velvet Mineral Loose Powder Foundation does not contain any active sunscreen ingredients. Mineral makeup certainly isn't a must-have—it's more marketing hype than a beneficial option for skin—but if you're still sold on mineral makeup, there are better options available that do include sunscreen, and for daytime that would give you anti-aging benefits.

  • Smooth silky texture blends well.
  • Dry, matte finish minimizes excess oil.
  • Messy jar packaging wastes product.
  • Consistently warm undertones; no true neutral or cool options.
  • Expensive for what is little more than a good loose powder.
Mica, Kaolin, Zinc Stearate, Zinc Oxide, Magnesium Carbonate, Phenoxyethanol, Methylparaben, Ethylparaben, Butylparaben, Propylparaben. May Contain: Titanium Dioxide, Iron Oxides, Chromium Oxide Green, Ultramarines.
Brand Overview

AmazingCosmetics At-A-Glance

Strengths: AmazingConcealer; VelvetMineral Liquid Foundation with AmazingConcealer Technology SPF 15; Velvet Mineral Pressed Powder Foundation.

Weaknesses: The majority of the line is overpriced; unimpressive lip color options; the mascara performs poorly; most of the colors have consistently warm undertones, which limits their appeal.

AmazingCosmetics was founded in 1999 as a small online company that sold only one product—an expensive concealer. Co-founders Lisa Thurman and Sue Katz believe a great concealer is the ultimate must-have for a woman’s makeup routine, and the fashion magazines often tout it as being as amazing as the market claims make it sound.

If you're hoping that the media buzz justifies the hefty price tag of this concealer, you'll likely be disappointed. The truth is that, although AmazingConcealer is a good product, it isn't one of the best concealers we’ve ever used, and it certainly isn't suitable for use on all skin types or on every imperfection. (We explain why in the AmazingConcealer review.)

Since the launch of AmazingCosmetics and the success of AmazingConcealer, the line has expanded its makeup line with products for the eyes, lips, and face, including the now-popular Velvet Mineral Liquid Foundation with their "AmazingConcealer Technology." Once sold only online, AmazingCosmetics is now available in Sephora and Ulta stores across the U.S.A.

In our research, we found AmazingCosmetics's chief weakness to be its price point, despite some very good products. Most of their product formulas, while good, are available in other products from less expensive brands, which often have better options, so there’s little reason to splurge here. Still, there are several products that are worth sampling for their unique qualities, including the inaugural AmazingConcealer and the offshoot of this perennial favorite, the Velvet Mineral Liquid Foundation SPF 15. Beyond those two, you can safely gloss over the rest of this brand’s offerings, unless you don’t mind paying extra for equally good products you can find elsewhere for less.

For more information about AmazingCosmetics, call (847) 680-5247 or visit www.amazingcosmetics.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

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