Eye Shadow Primer

Price:
$16 
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Category:
Makeup > Sensitive Skin Products > Eyeshadow > Eyeshadow Primers
Last Updated:
11/23/2012
Jar Packaging:
Yes
Tested On Animals:
Yes

Eye Shadow Primer resembles a light-beige cream concealer and is packaged in a clear jar. The light, opaque color of this primer enhances eyeshadow color and intensity, an effect that can be flattering on darker skin tones, especially in cases where eyeshadows tend to look washed out.

The only significant drawback to this primer is its thick texture. It's slightly tacky, and tends to catch and drag across eyelids as it's applied. Although that's not the best, this sets quickly to a powder finish and wears well throughout the day without creasing. Still, there are better alternatives for eyeshadow primer on our list of Best Products.

Pros:
  • Enhances the color of eyeshadow.
  • Wears comfortably throughout the day without creasing.
  • Single shade is workable for all skin tones.
Cons:
  • Thick, tacky texture tugs slightly at eyelids during application, which isn't good for delicate eyelid skin or for a natural look.

AmazingCosmetics was founded in 1999 as a small online company that sold only one product—an expensive concealer. Co-founders Lisa Thurman and Sue Katz believe a great concealer is the ultimate must-have for a woman’s makeup routine, and the fashion magazines often tout it as being as amazing as the market claims make it sound.

If you're hoping that the media buzz justifies the hefty price tag of this concealer, you'll likely be disappointed. The truth is that, although AmazingConcealer is a good product, it isn't one of the best concealers we’ve ever used, and it certainly isn't suitable for use on all skin types or on every imperfection. (We explain why in the AmazingConcealer review.)

Since the launch of AmazingCosmetics and the success of AmazingConcealer, the line has expanded its makeup line with products for the eyes, lips, and face, including the now-popular Velvet Mineral Liquid Foundation with their "AmazingConcealer Technology." Once sold only online, AmazingCosmetics is now available in Sephora and Ulta stores across the U.S.A.

In our research, we found AmazingCosmetics's chief weakness to be its price point, despite some very good products. Most of their product formulas, while good, are available in other products from less expensive brands, which often have better options, so there’s little reason to splurge here. Still, there are several products that are worth sampling for their unique qualities, including the inaugural AmazingConcealer and the offshoot of this perennial favorite, the Velvet Mineral Liquid Foundation SPF 15. Beyond those two, you can safely gloss over the rest of this brand’s offerings, unless you don’t mind paying extra for equally good products you can find elsewhere for less.

For more information about AmazingCosmetics, call (847) 680-5247 or visit www.amazingcosmetics.com.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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