American Beauty
Ultimate Diamond Restorative Anti-Aging Cream
1.7 fl. oz. for $49.50
Category:Skin Care > Moisturizers (Daytime and Nighttime) > Moisturizer without Sunscreen
Last Updated:02.21.2013
Jar Packaging:True
Tested on animals:Yes

There is nothing anti-aging or restorative about this cream, at least not any more so than any other ordinary moisturizer. The only unique things about this moisturizer are the claims. It doesn’t contain ingredients that can lighten skin discolorations, as in inhibiting melanin production. The diamond powder is commercial grade leftover diamond residue, but it does not add any more glow to skin than any other shine-enhancing ingredients. While shine does make skin look brighter, that is easily accomplished with dozens of products costing a fraction of this amount. Adding diamond dust is nothing more than a marketing angle, a way for a cosmetics company to make a product seem more prestigious than it really is. This is a good moisturizer for normal to dry skin, but the antioxidant plant ingredients, which have the potential to help skin, won’t remain stable due to the jar packaging.


This rich, luxurious formula visibly reduces the appearance of lines and wrinkles while adding comforting moisture and helping to restore youthful elasticity and firmness. The appearance of darkened spots from years of damage are brightened; skin looks more even, luminous and radiant.


Water, Pentaerythrityl Tetraethylhexanoate, Butylene Glycol, Dimethicone, Aloe Barbadensis Leaf Extract, Coconut Oil, C12-20 Acid PEG-8 Ester, Petrolatum, Glycerin, Behenyl Alcohol, Yeast Extract, PEG-100 Stearate, Sweet Almond Seed Extract, St. Paul’s Wort Extract, Cucumber Fruit Extract, Apple Fruit Extract, Scutellaria Baicalensis Root Extract, Astrocaryum Murumuru Seed Butter, Caprylic/Capric Triglyceride, Diamond Powder, Caffeine, Artemia Extract, Acetyl Glucosamine, Mirococcus Lysate, Sucrose, Cholesterol, Cetyl Alcohol, Pomegranate Sterols, Ethylhexylglycerin, Jojoba Esters, Lecithin, Glyceryl Stearate, Potassium Cetyl Phosphate, Ammonium Acryloyl Taurate/VP Copolymer, Caprylyl Glycol, Sodium Hyaluronate, Fragrance, Xanthan Gum, Carbomer, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Aminopropyl Ascorbyl Phosphate, Sodium Carbomer, Disodium EDTA, Phenoxyethanol, Benzyl Alcohol, Linalool, Titanium Dioxide, Mica

Brand Overview

American Beauty At-A-Glance

Strengths: Many state-of-the-art moisturizers, though they're not without their issues; Lauder's formulary expertise in the moisturizer category at a lower price point than most other Lauder-owned lines; good foundations without sunscreen; good powders; excellent powder blush; several lip-enhancing options, including a remarkable long-wearing lip paint.

Weaknesses: Problematic toners, lackluster scrub, sunscreens whose UVA-protecting ingredients are present but at questionable amounts. No skin-lightening, AHA, BHA, or effective anti-acne products; foundations and lipsticks with sunscreen that lacks sufficient UVA protection; poor concealer.

American Beauty Skin Care aspires to resemble a blend between the Estee Lauder and Clinique makeup and skin-care lines, and-sort of-succeeds. Just one look at the packaging, brochures, and ads and you'll know what we mean. Yet a mix of poor packaging and relatively lackluster formulations doesn't instill much confidence. From all appearances, Lauder was trying to create the concept of department-store quality with mass-market pricing. The number of products in jar packaging is just out of touch with reality, especially when you consider the well-established facts surrounding ingredient instability when formulations are exposed to air or light. These formulas won't deliver for very long in containers that aren't airtight. Yes, the jar packaging does have a Lauderesque look, but that won't keep the antioxidants stable, or the plant extracts or cell-communicating ingredients around for very long after opening, and that's what counts for your skin.

Several different moisturizers, each with varying claims (anti-aging, antiwrinkle, hydrating), are available, but beyond the different names the basic configuration of the specialty ingredients is almost the same from product to product, with only minor variations. Essentially, regardless of the claim and the product, you are applying the same ingredients to your skin.

Then there's this good question: Why do the American Beauty skin-care products contain fragrance and coloring agents, while the Good Skin products don't? (Good Skin is also part of the Lauder family, reviewed elsewhere in this book.) Lauder can't seem to make up its corporate mind about this, because among their different product lines they continually vacillate on this issue. Just to set the record straight, coloring agents and fragrance have no benefit or purpose for skin care, and they can be detrimental by causing skin irritation or sensitization. If they aren't good for the Good Skin products, they shouldn't be good for American Beauty products either.

Speaking of fragrance, one quirky characteristic of this line is that many of the skincare products contain Rosa American Beauty extract, from the American Beauty rose. Clever identification aside, this fragrant additive imparts no benefit for skin. All in all, we suggest you pass by these products and walk a counter over to the Good Skin section, where there are far better options and the prices are noticeably lower.

For more information about American Beauty, owned by Estee Lauder and sold exclusively at Kohl's, call (866) 352-8337 or visit www.americanbeautycosmetics.com.

American Beauty Makeup

You can uncover some gems in the comparably smaller selection of American Beauty Makeup. Surveying the Beauty Bank cosmetics department at Kohls, it's apparent that the Flirt brand of makeup is where the color excitement is. However, what's available under the American Beauty moniker shouldn't be completely glossed over, if you'll pardon the pun.

About the Experts

The Beautypedia Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula Begoun herself.

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