This is one of AmorePacific’s more interesting moisturizer formulas. Although it has merit for normal to dry skin, it cannot confer age-resistant benefits (and for daytime, that claim is even sillier because it doesn’t contain sunscreen). Just as with all of the AmorePacific moisturizers, bamboo juice is the main ingredient. There is no research proving it has any benefit for skin, though several of the other plant extracts and oils in this moisturizer are indeed helpful, just not to the extent of the fantastic claims. At best, this provides lightweight moisture along with some good anti-irritants and a relatively broad range of antioxidant plants and skin-identical ingredients. It does contain fragrance.
A mineral-rich, lightweight, time-released moisturizer that harnesses the power of bamboo sap, a blend of Asian botanicals, and red ginseng to nourish normal-to-dry skin. The skin's protective barrier is immediately restored, promoting strong resiliency. The appearance of fine lines is minimized and skin becomes age-resistant, soft, supple, and luminescent.
Phyllostachys Bambusoides Juice, Panax Ginseng Root Extract, Glycerin, Butylene Glycol, Dimethicone, Betaine, Beta-Glucan, Limnanthes Alba (Meadowfoam) Seed Oil, Hydrogenated Olive Oil Unsaponifiables, Butyrospermum Parkii (Shea Butter), Hydrogenated Lecithin, Hydrogenated Isocetyl Olivate, Camellia Sinensis Leaf Extract, Zingiber Officinale (Ginger) Root Extract, Dioscorea Villosa (Wild Yam) Root Extract, Tricholoma Matsutake Extract, Nymphaea Alba Flower Extract, Rubus Idaeus (Raspberry) Fruit Extract, Sorbitol, Ethyl Hexanediol, Kaempferol, Serine, Hydrolyzed Ginseng Saponins, Magnesium Aspartate, Zinc Gluconate, Glycine, Glutamic Acid, Alanine, Arginine, Lysine, Threonine, Calcium Gluconate, Copper Gluconate, Proline, Stearic Acid, Decyl Cocoate, Helianthus Annuus (Sunflower) Seed Oil, Citrus Grandis (Grapefruit) Peel Extract, Glyceryl Linoleate, Cetearyl Alcohol, Mangifera Indica (Mango) Seed Oil, Polyglyceryl-3 Methylglucose Distearate, PEG-5 Rapeseed Sterol, Trehalose, Hydroxypropyl Bispalmitamide MEA, Cholesterol, Glyceryl Linolenate, Glyceryl Arachidonate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Natto Gum, Triethanolamine, PEG-15 Pentaerythrityl Tetra (Laureth-6 Carboxylate), Sodium Hyaluronate, Sodium PCA, Propylene Glycol, BHT, Disodium Edta, Methylparaben, Propylparaben, Fragrance
AmorePacific is a South Korean cosmetics line whose skin-care products rolled out to U.S. Sephora stores in mid 2009. According to a business associate of mine who lives in Seoul, the line is hugely popular in Korea and everyone is clamoring for the products. Every month, all over the world, something else becomes "wildly" popular, whether it's in Asia, Europe, South America, or the United States. And, of course, popularity must mean it's the best thing ever…. In Korea we've watched Chinese herbal products, SK-II, different skin lighteners, blemish balms, and on and on gain momentum and then take a back seat to a new kid on the block who is currently getting all the attention.
Despite the fad status of AmorePacific in Korea, let us state emphatically that this product line isn't worth even mild enthusiasm. Without question, from a formulary standpoint, it is among the weakest of the Asian brands, which include globally known lines such as Shiseido, Cle de Peau Beaute, Shu Uemura, and Boscia. Those companies all have a far greater proportion of outstanding products when compared with AmorePacific.
AmorePacific has put together a hodgepodge philosophy of skin care based loosely on a blend of Eastern philosophy, holistic medicine, and technological advances. Reading the background information on the brand's Web site they claim to have combined the best of both worlds: ancient knowledge passed down from generations mingled with the advantages of modern science. Perhaps AmorePacific hasn't paid attention to the dozens of other lines in their part of the world or around the globe making the exact same claims, so there is nothing unique here. Regardless, marketing shtick doesn't create good skin care and that is exactly the problem with AmorePacific; very little of what this line offers is aligned with modern science in regard to skin care.
As is true for a healthy diet, there is an enormous amount of research into what practices and what ingredients can significantly improve skin's health and appearance, whether for wrinkles, skin color, acne, rosacea, sun damage, dry skin, oily skin, blackheads, and on and on. Antioxidants, skin-identical ingredients, cell-communicating ingredients, topical disinfectants, and exfoliants (AHAs and BHA) all have vast research showing their positive impact on skin. For some reason AmorePacific uses almost none of these. In addition, AmorePacific lacks products for most of the aforementioned skin-care concerns, they only have one sunscreen (we mean really, one sunscreen, now that's antiquated, but not in a good way), and their formulations are endlessly redundant with different claims randomly attached to different products.
As for the Eastern philosophy, we don't know how that is supposed to take care of skin because there certainly isn't any data or substantive information explaining why or how it would help, but AmorePacific's formularies don't suggest Eastern, Western, Northern, or Southern ideas of any kind. Moreover, ancient philosophy isn't going to help your skin any more than a 1980s computer is going to help you access the Internet today.
Standing back and looking at specific products, even though there are a few really good options, the prices aren’t justified and you can find better products for far less. However, if you choose to shop this line and are OK with spending more than necessary, at least you’ll know from pur reviews which products approach being worthy of a purchase. However, do not use this line for one-stop shopping because their philosophy does not include what is essential to address a wide range of skin-care concerns.
For more information about AmorePacific, call (877) 552-6673 or visit www.amorepacific.com.
Note: The AmorePacific products reviewed on Beautypedia include those that are currently being sold in Sephora stores in the United States. The company offers an even pricier range of products at upscale department stores such as Neiman Marcus. We're not sure what ancient philosophy that's about; perhaps their spiritual wisdom is that the people who shop Sephora don't deserve their best products and that the products at Neiman Marcus are only for the elite, who have more cash to waste; that must be the Tao according to AmorePacific. Our will review those products in the future.