Moisture Bound Rejuvenating Creme

by AmorePacific  AmorePacific Moisture Bound
Price:
$150 - 1.7 fl. oz.
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Category:
Skin Care > Moisturizers (Daytime and Nighttime) > Moisturizer without Sunscreen
Last Updated:
11/18/2013
Jar Packaging:
Yes
Tested On Animals:
No

This moisturizer is not only outrageously overpriced, but also poorly formulated and poorly packaged.

The two major problems are that it is packaged in a jar, which means the antioxidants and plant extracts it contains won't remain stable during use (see More Info for further details on jar packaging), and that it contains alcohol.

The amount of alcohol it contains is problematic. Alcohol causes free-radical damage and irritation that hurts skin's ability to heal and produce healthy collagen. None of that is the least bit "rejuvenating"!

The first ingredient in this moisturizer is bamboo water. Just like aloe water was for a time supposed to be the answer to your skin-care problems, AmorePacific now wants you to believe bamboo is the answer. It isn't. Bamboo has a good marketing spin, though, because it has the capacity to transport large amounts of water between its various parts. But, bamboo's ability to transport water as a living plant has nothing to do with what it can do for your skin, especially after the bamboo is dead and put into a skin-care product. It simply doesn't have any special hydrating benefit for skin.

Despite the claims for this product, nothing in this moisturizer can increase the skin-cell turnover rate (another way to describe exfoliation). The best ingredients to look for in that regard are glycolic or lactic acid (AHA) or salicylic acid (BHA).

Pros:
  • Contains several antioxidants (but the packaging negates their benefit).
Cons:
  • Absurdly expensive.
  • Jar packaging won't keep the product stable once it is opened and exposed to air.
  • The amount of alcohol causes irritation, which won't help your skin look or act younger.

More Info:

All plant extracts, vitamins, antioxidants, and other state-of-the-art ingredients break down in the presence of air, so once a jar is opened and lets the air in, these important ingredients begin to deteriorate. Jars also are unsanitary because you're dipping your fingers into them with each use, adding bacteria, which further deteriorate the beneficial ingredients.

This powerful cream increases cellular turnover and regenerates fresh skin. Skin’s firmness and hydration are improved while the appearance of lines and wrinkles is reduced.

Phyllostachis Bambusoides Juice, Butylene Glycol, Alcohol, Glycerin, Butylene Glycol Dicaprylate/Dicaprate, Dimethicone, Pentaerythrityl Tetraethylhexanoate, Squalane, Caprylic/Capric Triglyceride, Camellia Sinensis Leaf Extract, Cetearyl Alcohol, C14-22 Alcohols, Opuntia Coccinellifera Fruit Extract, Glycine Soja (Soybean) Seed Extract, Nelumbo Nucifera Flower Extract, Hydrolyzed Phyllostachis Bambusoides, Hydrolyzed Camellia Sinensis Leaf, Sodium Hyaluronate, Beta-Glucan, Hydroxypropyl Bispalmitamide MEA, Theanine, Camellia Sinensis Flower Extract, Kaempferol, Epigallocatechin Gallate, Xylitylglucoside, Anhydroxylitol, Xylitol, Stearyl Behenate, Cyclopentasiloxane, Cetearyl Olivate, Stearic Acid, Sorbitan Olivate, Dimethiconol, Limnanthes Alba (Meadowfoam) Seed Oil, Propanediol, Glyceryl Stearate, PEG-100 Stearate, Polyacrylate-13, C12-20 Alkyl Glucoside, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Polyglyceryl-3 Methylglucose Distearate, Polyisobutene, Tocopherol, Polysorbate 20, Ethylhexylglycerin, PEG-15 Pentaerythrityl Tetra(Laureth-6 Carboxylate), Phytantriol, Poloxamer 407, Inulin Lauryl Carbamate, Ammonium Acryloyldimethyltaurate/VP Copolymer, Caffeine, Disodium EDTA, Phenoxyethanol, Fragrance

AmorePacific is a South Korean cosmetics line whose skin-care products rolled out to U.S. Sephora stores in mid 2009. According to a business associate of mine who lives in Seoul, the line is hugely popular in Korea and everyone is clamoring for the products. Every month, all over the world, something else becomes "wildly" popular, whether it's in Asia, Europe, South America, or the United States. And, of course, popularity must mean it's the best thing ever…. In Korea we've watched Chinese herbal products, SK-II, different skin lighteners, blemish balms, and on and on gain momentum and then take a back seat to a new kid on the block who is currently getting all the attention.

Despite the fad status of AmorePacific in Korea, let us state emphatically that this product line isn't worth even mild enthusiasm. Without question, from a formulary standpoint, it is among the weakest of the Asian brands, which include globally known lines such as Shiseido, Cle de Peau Beaute, Shu Uemura, and Boscia. Those companies all have a far greater proportion of outstanding products when compared with AmorePacific.

AmorePacific has put together a hodgepodge philosophy of skin care based loosely on a blend of Eastern philosophy, holistic medicine, and technological advances. Reading the background information on the brand's Web site they claim to have combined the best of both worlds: ancient knowledge passed down from generations mingled with the advantages of modern science. Perhaps AmorePacific hasn't paid attention to the dozens of other lines in their part of the world or around the globe making the exact same claims, so there is nothing unique here. Regardless, marketing shtick doesn't create good skin care and that is exactly the problem with AmorePacific; very little of what this line offers is aligned with modern science in regard to skin care.

As is true for a healthy diet, there is an enormous amount of research into what practices and what ingredients can significantly improve skin's health and appearance, whether for wrinkles, skin color, acne, rosacea, sun damage, dry skin, oily skin, blackheads, and on and on. Antioxidants, skin-identical ingredients, cell-communicating ingredients, topical disinfectants, and exfoliants (AHAs and BHA) all have vast research showing their positive impact on skin. For some reason AmorePacific uses almost none of these. In addition, AmorePacific lacks products for most of the aforementioned skin-care concerns, they only have one sunscreen (we mean really, one sunscreen, now that's antiquated, but not in a good way), and their formulations are endlessly redundant with different claims randomly attached to different products.

As for the Eastern philosophy, we don't know how that is supposed to take care of skin because there certainly isn't any data or substantive information explaining why or how it would help, but AmorePacific's formularies don't suggest Eastern, Western, Northern, or Southern ideas of any kind. Moreover, ancient philosophy isn't going to help your skin any more than a 1980s computer is going to help you access the Internet today.

Standing back and looking at specific products, even though there are a few really good options, the prices aren’t justified and you can find better products for far less. However, if you choose to shop this line and are OK with spending more than necessary, at least you’ll know from pur reviews which products approach being worthy of a purchase. However, do not use this line for one-stop shopping because their philosophy does not include what is essential to address a wide range of skin-care concerns.

For more information about AmorePacific, call (877) 552-6673 or visit www.amorepacific.com.

Note: The AmorePacific products reviewed on Beautypedia include those that are currently being sold in Sephora stores in the United States. The company offers an even pricier range of products at upscale department stores such as Neiman Marcus. We're not sure what ancient philosophy that's about; perhaps their spiritual wisdom is that the people who shop Sephora don't deserve their best products and that the products at Neiman Marcus are only for the elite, who have more cash to waste; that must be the Tao according to AmorePacific. Our will review those products in the future.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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