The claims for Brow Enhancing Serum are carefully worded to give the consumer the impression that this serum will promote the growth of brow hair, but that just isn’t true. Although there’s a slight conditioning effect (something that doesn’t help brows in the least), this does nothing to encourage brow growth, or even to create a fuller look. The formula doesn’t include a single ingredient proven to promote hair growth when applied topically and, thus, is banking on anecdotal evidence, which doesn’t mean much. Don’t waste your time or money on this one!
Specially designed to condition the eyebrows, Anastasia Brow Enhancing Serum creates fuller, more natural looking brows. The serum dries quickly and it is recommended to apply all brow products over it. It creates an ideal environment for hair growth. Results vary by individual.
Water, Hydrolyzed Soy Protein, 3-Aminopropane Sulfonic Acid, Sodium Chondroitin Sulfate, Polysorbate 20, Glycosaminoglycans, Polyacrylamide, C13-14 Isoparaffin, Laureth-7, Proline, Triethanolamine, Acrylates/ C10-30 Alkyl Acrylate Crosspolymer, Tetrasodium EDTA, Citric Acid, Sodium Riboflavin Phosphate, Biotin, Serenoa Serrulata Fruit Extract, Tocopheryl Acetate, Propylene Glycol, Methylparaben, Ethylparaben, Propylparaben, Butylparaben, Isobutylparaben, Phenoxyethanol, Fragrance/Parfum, Limonene, Yellow 5, Blue 1
The Anastasia Beverly Hills product line was developed by "definitive eyebrow expert" Anastasia Soare, a woman who owns a chic Beverly Hills salon. Her namesake product line is built around specialty brow products and shaping tools based on her criteria. Although she has expanded the line to include skin-care and other makeup items, the brow products remain the heart of the line; the skin care seems to be little more than an afterthought.
What sets the Anastasia line apart is the wide selection of brow-grooming products and their impressive shade range for natural-looking brows. Overall, the line is a mixture of both good and bad products, at a relatively high price point. We were expecting to find great brow pencils from a line devoted to perfecting the eyebrow, but Anastasia failed miserably with their extremely hard-textured Perfect Brow Pencil.
Their skin-care products also rank low in terms of efficacy and high in terms of misleading claims, and the mascara misses the mark completely. There are a few so-so makeup products you can ignore, and some of the brow kits have a frustrating mix of good products and awful products.
On the flip side, what's great about Anastasia Beverly Hills are their fabulous brow powders, good brushes, brow-taming products, and some helpful products such as Brow Fix, Brow Pen, and Tinted Brow Gel. They also have a beautiful Blush Quad and a couple of good highlighter pencils. Many of the products cater to those who are new to brow shaping (including a brow stencil set), and, depending on your local department store, you may even be able to schedule an appointment with an Anastasia brow specialist who can show you the way, following the namesake company founder's famous Golden Ratio. For more information about Anastasia Beverly Hills, call (800) 310-3773 or visit www.anastasia.net.