Brow Express is positioned as your “one-stop essential kit to complete a flawless look,” complete with Brow Powder Duo, Angled Cut Brush, four Brow Stencils, Cream Highlighter, and Wax Cream. The Brow Powder Duo is easy to use, and you have a choice of the Blonde or Brunette set, both of which are great for their intended brow colors. The Wax Cream is basic, but good for taming brows. However, the Cream Highlighter doesn’t fare so well, providing a less-than-sophisticated finish due to its overly greasy, thick texture, which simply looks too obvious. The Brow Stencils help guide those new to shaping and tweezing, and the Angled Cut Brush makes applying brow powder a breeze. All in all, this kit has more pros than cons, but considering the $38 price tag, the entire set should be good, not just most of it.
The Anastasia Beverly Hills product line was developed by "definitive eyebrow expert" Anastasia Soare, a woman who owns a chic Beverly Hills salon. Her namesake product line is built around specialty brow products and shaping tools based on her criteria. Although she has expanded the line to include skin-care and other makeup items, the brow products remain the heart of the line; the skin care seems to be little more than an afterthought.
What sets the Anastasia line apart is the wide selection of brow-grooming products and their impressive shade range for natural-looking brows. Overall, the line is a mixture of both good and bad products, at a relatively high price point. We were expecting to find great brow pencils from a line devoted to perfecting the eyebrow, but Anastasia failed miserably with their extremely hard-textured Perfect Brow Pencil.
Their skin-care products also rank low in terms of efficacy and high in terms of misleading claims, and the mascara misses the mark completely. There are a few so-so makeup products you can ignore, and some of the brow kits have a frustrating mix of good products and awful products.
On the flip side, what's great about Anastasia Beverly Hills are their fabulous brow powders, good brushes, brow-taming products, and some helpful products such as Brow Fix, Brow Pen, and Tinted Brow Gel. They also have a beautiful Blush Quad and a couple of good highlighter pencils. Many of the products cater to those who are new to brow shaping (including a brow stencil set), and, depending on your local department store, you may even be able to schedule an appointment with an Anastasia brow specialist who can show you the way, following the namesake company founder's famous Golden Ratio. For more information about Anastasia Beverly Hills, call (800) 310-3773 or visit www.anastasia.net.