03.13.2015
5
332
Rating
$21
Category:Makeup > Eyebrow Fillers & Shapers > Brow Pencil
Last Updated:03.13.2015
Jar Packaging:No
Tested on animals:No
Review Overview

Brow Wiz is an ultra-fine-point automatic brow pencil outfitted with a spooley brush to aid with grooming. The texture is on the stiff-side which is actually a plus because it allows for precise application to fill in sparse brows and gives the formula a stay-put finish. There are four shades available: two for blondes and two for brunettes (medium brown and dark brown), all of which look natural and flattering.

Claims
Ingredients
Brand Overview

Anastasia Beverly Hills At-a-Glance

Strengths: Specialized brow products; top-notch brow powders with an impressive shade range; great brow pen and tinted brow gel; one excellent powder blush; good brushes and products for taming unruly brows; a couple good starter kits for those new to brow grooming.

Weaknesses: Expensive; horrible brow pencil; some of the kits mix really bad products with good ones; mediocre skin care; subpar mascara; the lip gloss is merely OK; products that don’t live up to their claims (though that’s hardly unique to this line).

The Anastasia Beverly Hills product line was developed by "definitive eyebrow expert" Anastasia Soare, a woman who owns a chic Beverly Hills salon. Her namesake product line is built around specialty brow products and shaping tools based on her criteria. Although she has expanded the line to include skin-care and other makeup items, the brow products remain the heart of the line; the skin care seems to be little more than an afterthought.

What sets the Anastasia line apart is the wide selection of brow-grooming products and their impressive shade range for natural-looking brows. Overall, the line is a mixture of both good and bad products, at a relatively high price point. We were expecting to find great brow pencils from a line devoted to perfecting the eyebrow, but Anastasia failed miserably with their extremely hard-textured Perfect Brow Pencil.

Their skin-care products also rank low in terms of efficacy and high in terms of misleading claims, and the mascara misses the mark completely. There are a few so-so makeup products you can ignore, and some of the brow kits have a frustrating mix of good products and awful products.

On the flip side, what's great about Anastasia Beverly Hills are their fabulous brow powders, good brushes, brow-taming products, and some helpful products such as Brow Fix, Brow Pen, and Tinted Brow Gel. They also have a beautiful Blush Quad and a couple of good highlighter pencils. Many of the products cater to those who are new to brow shaping (including a brow stencil set), and, depending on your local department store, you may even be able to schedule an appointment with an Anastasia brow specialist who can show you the way, following the namesake company founder's famous Golden Ratio. For more information about Anastasia Beverly Hills, call (800) 310-3773 or visit www.anastasia.net.

About the Experts

The Beautypedia Team proudly and unequivocally maintains the commitment that Paula Begoun, founder of Beautypedia and Paula's Choice Skincare made over 30 years ago-to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!


The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

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02.05.2015
long-lasting, color-match, natural-looking

title of my review gives it away. my only complaint is sometimes i accidentally use the shorter cap (meant for the brush end) on the pencil end & end up smushing some of the product. careless on my part, but it's inconveniently happened a few times.

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Reviewed by
Katie C.
08.06.2014
worth it!

My sister gifted me this product in granite. I've been only using drugstore/dollarstore brow pencil and few department counter brands. Unlike any of those, this doesn't smudge and stays on long and looks far closer to my natural brows in colour and density. I can't get over how good it performs. Sad thing is, when dropped it, the pencil inside the container broke. Still works but have to be careful I don't lose half the product.

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Reviewed by
nY
04.15.2014
Great Product

I'm a 60+ woman who's been coloring and highlighting my hair but neglecting my brows. I went into Sephora and the CSR used this product on my eyebrows, what a difference! I am now addicted to this pencil and the attached brush, which is great for blending the product and lifting your brows. Please don't stop making this producct!

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Reviewed by
Wendy
03.24.2014
My go to daily eye pencil

I love how fine the tip is because you can make your eyebrows as natural as you want. You can even make your eyebrows strong depending on your stroke and pressure. I just love how precise you can get with this product and I feel that the price justifies its versatility and the great color choices they offer.

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Reviewed by
Chrissy D.
11.30.2013
Like this product!

Bought this in color Ash Brown in the Sephora store. A staff member applied it for me because I had never used a brow color before but now that my eyebrows are graying, along with my hair, I needed to refresh my look. The color is very lifelike and natural. I like the look a lot, and makes me look years younger.

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Reviewed by
wendy d.
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