03.09.2016
626
Expert Rating
Community Rating (10)
Expert Reviews
Last Updated:03.09.2016
Jar Packaging:No
Tested on animals:No

Brow Wiz from Anastasia Beverly Hills is a product that has a well-deserved cult following in the beauty world. Over the years, the brand has continually come out with new ways for brow lovers to replicate the styles provided by professionals at their counters, and Brow Wiz allows you to do this with little effort. Its ability to draw defined, yet natural-looking brows, and availability in a vast array of realistic shades, easily earns it our highest praise.

Brow Wiz is an ultra-fine-point brow pencil outfitted with a dense spoolie brush to aid with grooming rowdy hairs. The texture of the pencil itself is on the stiff-side, which is a plus because it allows for precise application to fill in sparse brows and gives the formula its stay-put finish. The icing on the cake? This pencil is both fragrance-free and doesn't require manual sharpening—meaning that less product is wasted. Kudos!

There are nine shades available with something to love for just about everyone. There are several standard shades for blondes and brunettes but where Anastasia truly impresses is including shades for those with black, gray, and auburn hair. Most retailers typically have testers available so we highly suggest trying them in store to find which is the appropriate for you.

Note: It's worth mentioning that in even with our glowing accolades, there are less expensive alternatives available that can give you the same results for half the cost. We're looking at you, L'Oreal Brow Definer Stylist. We won't ding Brow Wiz for this because hefty price-tag aside, we still wholeheartedly stand behind it but if you're searching for a drugstore dupe, L'Oreal's is as good as it gets.

Overall, Anastasia Beverly Hills resoundingly earned our top honors with Brow Wiz for making a brow pencil with an ultra-fine-point tip that allows for easy application and a long-lasting result. The fact that it's fragrance-free, self-sharpening, and available in such a wide array of natural-looking shades only adds to our enthusiasm!

Pros:
  • Stiff texture allows for precise application.
  • Formula stays put and is not prone to smudging or fading.
  • Tiny tip is perfect for drawing defined, hair-like strokes.
  • Extensive range of natural-looking shades.
  • Includes a spoolie brush, perfect for grooming unruly hairs.
  • Fragrance free.
  • Self-sharpening, twist-up design ensures less product is wasted.
Cons:
  • None.
Community Reviews
Claims
This ultra-slim mechanical pencil flawlessly outlines brows and fills in sparse or over-tweezed areas. Neither too soft nor too firm, the retractable tip glides effortlessly to mimic natural hair and create the illusion of texture.
Ingredients
Hydrogenated Soybean Oil, Hydrogenated Coco-Glycerides, Hydrogenated Vegetable Oil/Hydrogenated Huile Végétale, Zinc Stearate, Stearic Acid, Copernicia Cerifera (Carnauba) Wax, Polyglyceryl-2 Triisostearate, Tocopheryl Acetate, Caprylyl Glycol, Phenoxyethanol, Hexylene Glycol. May Contain: Mica, Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Ferric Ferrocyanide (Ci 77510).
Brand Overview

Anastasia Beverly Hills At-a-Glance

Strengths: Specialized brow products; top-notch brow powders with an impressive shade range; great brow pen and tinted brow gel; one excellent powder blush; good brushes and products for taming unruly brows; a couple good starter kits for those new to brow grooming.

Weaknesses: Expensive; horrible brow pencil; some of the kits mix really bad products with good ones; mediocre skin care; subpar mascara; the lip gloss is merely OK; products that don’t live up to their claims (though that’s hardly unique to this line).

The Anastasia Beverly Hills product line was developed by "definitive eyebrow expert" Anastasia Soare, a woman who owns a chic Beverly Hills salon. Her namesake product line is built around specialty brow products and shaping tools based on her criteria. Although she has expanded the line to include skin-care and other makeup items, the brow products remain the heart of the line; the skin care seems to be little more than an afterthought.

What sets the Anastasia line apart is the wide selection of brow-grooming products and their impressive shade range for natural-looking brows. Overall, the line is a mixture of both good and bad products, at a relatively high price point. We were expecting to find great brow pencils from a line devoted to perfecting the eyebrow, but Anastasia failed miserably with their extremely hard-textured Perfect Brow Pencil.

Their skin-care products also rank low in terms of efficacy and high in terms of misleading claims, and the mascara misses the mark completely. There are a few so-so makeup products you can ignore, and some of the brow kits have a frustrating mix of good products and awful products.

On the flip side, what's great about Anastasia Beverly Hills are their fabulous brow powders, good brushes, brow-taming products, and some helpful products such as Brow Fix, Brow Pen, and Tinted Brow Gel. They also have a beautiful Blush Quad and a couple of good highlighter pencils. Many of the products cater to those who are new to brow shaping (including a brow stencil set), and, depending on your local department store, you may even be able to schedule an appointment with an Anastasia brow specialist who can show you the way, following the namesake company founder's famous Golden Ratio. For more information about Anastasia Beverly Hills, call (800) 310-3773 or visit www.anastasia.net.

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Anastasia Beverly Hills At-a-Glance

Strengths: Specialized brow products; top-notch brow powders with an impressive shade range; great brow pen and tinted brow gel; one excellent powder blush; good brushes and products for taming unruly brows; a couple good starter kits for those new to brow grooming.

Weaknesses: Expensive; horrible brow pencil; some of the kits mix really bad products with good ones; mediocre skin care; subpar mascara; the lip gloss is merely OK; products that don’t live up to their claims (though that’s hardly unique to this line).

The Anastasia Beverly Hills product line was developed by "definitive eyebrow expert" Anastasia Soare, a woman who owns a chic Beverly Hills salon. Her namesake product line is built around specialty brow products and shaping tools based on her criteria. Although she has expanded the line to include skin-care and other makeup items, the brow products remain the heart of the line; the skin care seems to be little more than an afterthought.

What sets the Anastasia line apart is the wide selection of brow-grooming products and their impressive shade range for natural-looking brows. Overall, the line is a mixture of both good and bad products, at a relatively high price point. We were expecting to find great brow pencils from a line devoted to perfecting the eyebrow, but Anastasia failed miserably with their extremely hard-textured Perfect Brow Pencil.

Their skin-care products also rank low in terms of efficacy and high in terms of misleading claims, and the mascara misses the mark completely. There are a few so-so makeup products you can ignore, and some of the brow kits have a frustrating mix of good products and awful products.

On the flip side, what's great about Anastasia Beverly Hills are their fabulous brow powders, good brushes, brow-taming products, and some helpful products such as Brow Fix, Brow Pen, and Tinted Brow Gel. They also have a beautiful Blush Quad and a couple of good highlighter pencils. Many of the products cater to those who are new to brow shaping (including a brow stencil set), and, depending on your local department store, you may even be able to schedule an appointment with an Anastasia brow specialist who can show you the way, following the namesake company founder's famous Golden Ratio. For more information about Anastasia Beverly Hills, call (800) 310-3773 or visit www.anastasia.net.