Sheer Moisture Creme SPF 30

Price:
$40 - 1 fl. oz.
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Category:
Skin Care > Moisturizers (Daytime and Nighttime) > Moisturizer with Sunscreen
Last Updated:
2/22/2013
Jar Packaging:
No
Tested On Animals:
No

This SPF 30 daytime moisturizer provides UVA protection via avobenzone, but, at only a 1% concentration, it’s questionable whether it provides enough protection. There’s no doubt that the other active sunscreen ingredients sufficiently protect against UVB rays, but it is disappointing in terms of UVA protection. Otherwise, for the price, this is a lackluster formula for normal to slightly dry skin (it is not for all skin types as claimed). Although the formula contains a couple good skin-identical ingredients and vitamin E, at $45 you should be getting more of the good stuff such as antioxidants. This does have a silky lotion texture that sets to a smooth finish under foundation and it comes in air-tight packaging to protect the sensitive ingredients. That’s great, but that’s not enough to warrant the cost, especially considering you may not be getting sufficient UVA protection.

A hydrating and ultra-light day cream that works for all skin types. This truly innovative fragrance-free formula softens skin and provides protection against UVA and UVB rays.

Active: Octinoxate (7.5%), Oxybenzone (6%), Octisalate (5%), Avobenzone (1%).

Other: Water, Caprylic/Capric Triglyceride, Corn Starch Modified, Cetearyl Olivate, Diethylhexyl 2,6-Naphthalate, C12-15 Alkyl Benzoate, Sorbitan Olivate, Gluconolactone, Glycerin, Squalane, Tocopheryl Acetate, Sodium Hyaluronate, Glycine Soja (Soybean) Oil, Cyclopentasiloxane, Caprylyl Glycol, Xanthan Gum, Trisodium Ethylenediamine Disuccinate, Aminomethyl Propanol, Sodium Benzoate, Phenoxyethanol

The Anastasia Beverly Hills product line was developed by "definitive eyebrow expert" Anastasia Soare, a woman who owns a chic Beverly Hills salon. Her namesake product line is built around specialty brow products and shaping tools based on her criteria. Although she has expanded the line to include skin-care and other makeup items, the brow products remain the heart of the line; the skin care seems to be little more than an afterthought.

What sets the Anastasia line apart is the wide selection of brow-grooming products and their impressive shade range for natural-looking brows. Overall, the line is a mixture of both good and bad products, at a relatively high price point. We were expecting to find great brow pencils from a line devoted to perfecting the eyebrow, but Anastasia failed miserably with their extremely hard-textured Perfect Brow Pencil.

Their skin-care products also rank low in terms of efficacy and high in terms of misleading claims, and the mascara misses the mark completely. There are a few so-so makeup products you can ignore, and some of the brow kits have a frustrating mix of good products and awful products.

On the flip side, what's great about Anastasia Beverly Hills are their fabulous brow powders, good brushes, brow-taming products, and some helpful products such as Brow Fix, Brow Pen, and Tinted Brow Gel. They also have a beautiful Blush Quad and a couple of good highlighter pencils. Many of the products cater to those who are new to brow shaping (including a brow stencil set), and, depending on your local department store, you may even be able to schedule an appointment with an Anastasia brow specialist who can show you the way, following the namesake company founder's famous Golden Ratio. For more information about Anastasia Beverly Hills, call (800) 310-3773 or visit www.anastasia.net.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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