Sellecca Solution Miracle Formula (Discontinued)

by Artistry by Amway  Sellecca Solution
$38.25 - 1.7 fl. oz.
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Skin Care > Moisturizers (Daytime and Nighttime) > Moisturizer without Sunscreen
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This moisturizer is said to be based on “Egyptian beauty secrets,” so right away you know it’s suspect. We don’t know if they’re referring to ancient Egypt (think Cleopatra and earlier) or the present day, but the former is anecdotal and the latter is meaningless because Egyptian women don’t have a skin-care edge other cultures are missing out on. The reality is that this is a dated moisturizer formula (dating back to the 1960s, not to 2000 or more years ago). This contains several irritants, including a sulfonated form of castor oil rarely seen in skin-care products (thankfully) and numerous fragrant oils. It does have some interesting ingredients as well, but they are outdone by the problem ingredients and the jar packaging, which won’t keep them stable anyway.

The Sellecca Solution Skin Care offers gentle, rejuvenating, luxury skin care benefits especially for sensitive skin. Miracle Formula is based on Egyptian beauty secrets that help even the most sensitive skin look and feel beautiful. It works to help refine skin tone and texture, improve firmness and elasticity, and visibly reduce the appearance of fine lines. Safe for sensitive skin of all types and ethnicities.

Water, Caprylic/Capric Triglycerides, Tea-Stearate, Butylene Glycol, Glyceryl Stearate Se, Sulfonated Castor Oil, Vegetal Squalane, Saccharide Isomerate, Sodium Hyaluronate, Ethylhexyl Palmitate, Glycerin, Ahnfeltia Concinna Marine Peptides, Commiphora Myrrha Oil, Boswellia Carterii Extract, Santalum Album (Sandalwood Oil), Anthemis Nobilis Leaf Extract, Cucumis Sativus (Cucumber) Fruit Extract, Lavandula Angustifolia (Lavender) Oil, Geranium Maculatum Oil, Cymbopogon Martini Oil, Litsea Cubeba Leaf Oil, Aniba Roszaeodora (Rosewood) Wood Oil, Essential Oil Of Gurjum Balsam, Palmaria Palmata (Sea Parsley) Extract, Propylparaben, Methylparaben, Phenoxyethanol, Ethylparaben, Butylparaben

Over 3 million people in 80 countries are selling Amway products, and for the most part their goal is to not only sell you products but to get you to sell the products yourself—and then you're supposed to get other people to sell them, and so on and so on. Statistically speaking, that means you have at some time been approached by someone offering you the opportunity to start a new business selling Artistry or other Amway products. As one Amway sales representative said to me, "Why would the company make anything that wasn't wonderful?" Obviously, no cosmetics line is perfect, or they wouldn't discontinue products and introduce new ones as this line has done, often with mixed results. The way Amway representatives, with the company's blessings, go about recruiting other salespeople to join their ranks is actually quite controversial. Amway is a multilevel marketing juggernaut with mythic proportions. Type "Amway cult" into any search engine and over 90,000 results are returned. A shopping experience accompanied by a recruitment push that could result in a risk of needing to be deprogrammed? Now that really is different! The company is aware of their detractors, and offers videos on their Web site to dispute the claims against them.

Contacting an Amway representative (Quixtar is the parent company, and they are part of the larger Alticor group of companies) is an interesting experience. Most are all too eager to perform a show-and-tell about the products, all with a presentation that's peppered with effusive praise and none-too-subtle hints that any products you like could make you more money than you thought possible, assuming you're willing to spread the word, and add to their "downline"—the term for those starting to sell the products under someone else's umbrella.

To shop Amway online is a tricky experience, at least in comparison to almost any other Internet commerce site. According to an article in Forbes magazine (June, 26, 2001) "Quixtar is the online offspring of $5 billion, Grand Rapids, Mich.-based Amway Corp. Launched by the company at the height of the Internet stock craze in September 1999, Quixtar's business model is virtually identical to Amway's, only it's Web-enabled. IBOs [independent business owners] gather for online meetings and in chat rooms on the Web, and introduce friends, family, and co-workers to the password-protected Quixtar Web site where they can buy thousands of the same mostly overpriced health, beauty and household products that Amway sells." we agree with Forbes--this is an odd way to shop for products!

When it comes to their skin care products, Artistry (which debuted in 1968) insists that they test their products extensively, but there is no published research or documentation (other than claims and snippets of data) forthcoming from the company. A claim to have study results is not the same as seeing the study first-hand—there are lots of ways to conduct studies to net the results you want. Further, as is true with many cosmetics companies, there are problematic ingredients in several products. On the plus side, more and more Artistry products are staying on the cutting edge of skin care science, from using cell-communicating ingredients to launching sunscreens with improved textures and efficient UVA-protecting ingredients.

Don't expect bargains: These products have prices right up there with the high-end department-store brands. Several products are worthy of consideration, though you have to be strong-willed and assertive to avoid the corporate trappings that are part and parcel of shopping this line.

For more information about Artistry, call (800) 253-6500 or visit

Artistry Makeup

Quixtar's Artistry makeup has expanded since it was last reviewed, primarily in the foundation category. Perhaps coincidentally, this is also where the line excels. It’s a bit unfortunate that obtaining these products isn’t as easy as stopping by your nearest department store, because the foundation shade range is extensive and impressive. Other categories don’t fare quite as well, but overall the line offers a good selection of options to design your face. The positive wearability and ease of application many of these products have is overshadowed in Artistry's print and Web site information, where some skin-enhancing benefit is attributed to each cosmetic. Most of these claims (especially the anti-aging and look-younger talk) are typical hype, as evidenced by the ingredient lists, where the featured state-of-the-art ingredients appear only in tiny amounts that are listed after the fragrance or preservatives. Don't count on Artistry makeup to parlay significant skin-care benefits, but do rely on it (especially the foundations) as a well-executed cosmetics line to shop for many makeup essentials.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    4 / 4 Best
  2. Was this product a good value? (4 = Best)

    4 / 4 Best
  3. Would you recommend this product? (4 = Best)

    4 / 4 Best
Page of 1
  1. Beth H
    Reviewed on Thursday, April 04, 2013
    • Recommend
      4 / 4
    • Value
      4 / 4
    • Results
      4 / 4
    On my last jar - Dying to get my hands on more!
    • I've been using this product for almost two decades, and am heartbroken that it has been discontinued. It is the ONLY skin care product I've ever found that doesn't make my face break fact, it heals the breakouts I get from other products! I have been trying to find a replacement, something that will give me results like my treasured Sellecca miracle cream -- I'm in my mid-60's and have better skin than most 40 year olds, but am concerned that I can't find ANYTHING nearly as good!!

  2. Angela K
    Reviewed on Saturday, March 02, 2013
    • Value
      4 / 4
    • Results
      4 / 4
    • Recommend
      4 / 4
    a wonderful cream
    • The best facial cream ever. Would pay any price to get hold of a few bottles again. Used for 15 years and kept easly an appearance of 10 yrs younger. Now showing age by the minute.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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