The big claim here is about the ocean minerals this cleanser contains and how they can strengthen skin’s support structure for a firmer appearance. Although there are lots of ingredients that can stimulate healthy collagen production for improved firmness, these ingredients can’t lift skin. Sagging skin is not about collagen loss as much as it is about the loss of elastin, and those elastin fibers are impossible to repair to the extent that they go back to the way they once were. Excess skin and fat loss also add to the problem and, other than surgery, nothing can eliminate that problem.
Aside from the psychological inability to change sagging skin anywhere on the body, minerals, whether from the land or the sea, have no impact. Even if you could change sagging skin, the sea silt extract in this product is just soil and rock that have gone through a special process to concentrate their “special properties.” However, only the cosmetics industry believes this to be true (if they really do) because there is not research showing sea silt is preferred over hundreds of other ingredients for skin. Not to mention that these ingredients are in a cleanser, and so are rinsed down the drain and wasted. In the end, this cleansing lotion contains too many potential skin irritants, including lemon and lavender oils, which are not good for skin. The daily irritation from these ingredients leads to free-radical damage and collagen breakdown, both of which cause skin to appear older than it really is.
Daily use of products that contain a high amount of fragrance, whether the fragrant ingredients are synthetic or natural, causes chronic irritation that can damage healthy collagen production, lead to or worsen dryness, and impair your skin’s ability to heal. Fragrance-free is the best way to go for all skin types. If fragrance in your skin-care products is important to you, it should be a very low amount to minimize the risk to your skin (Sources: Inflammation Research, December 2008, pages 558–563; Skin Pharmacology and Physiology, June 2008, pages 124–135, and November-December 2000, pages 358–371; Journal of Investigative Dermatology, April 2008, pages 15–19; Journal of Cosmetic Dermatology, March 2008, pages 78–82; Mechanisms of Ageing and Development, January 2007, pages 92–105; and British Journal of Dermatology, December 2005, pages S13–S22).
Luxurious, moisturizing crème cleanser detoxifies, drawing out impurities and gently exfoliating dead cells. Nutrient-dense ocean minerals help nourish skin, to strengthen its underlying support for a smoother and brighter appearance without dryness.
Aloe Barbadensis Leaf Juice, Sea Silt Extract, Aqua (Water), Cetearyl Alcohol, Helianthus Annuus (Sunflower) Seed Oil, Potassium Cocoyl Glycinate, Decyl Glucoside, Sodium Magnesium Silicate, Sea Silt, Camellia Sinensis Leaf Extract, Chondrus Crispus (Carrageenan) Extract, Glycine Soja (Soybean) Seed Extract, Panax Ginseng Root Extract, Aurantium Dulcis (Orange) Peel Oil, Cedrus Atlantica Bark Oil, Citrus Limon (Lemon) Peel Oil, Coriandrum Sativum (Coriander) Fruit Oil, Copaifera Officinalis (Balsam Copaiba) Resin, Geranium Maculatum Oil, Lavandula Angustifolia (Lavender) Oil, Pogostemon Cabin (Patchouli) Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Styrax Benzoin Resin Extract, Citric Acid, Dehydroxanthan Gum, Lauryl Glucoside, Stearyl Citrate, Benzyl Alcohol, Potassium Sorbate, Limonene, Linalool
Avalon Organics is one of many companies owned by Hain-Celestial, a company that specializes in marketing "natural" products. Along with various food and beverage brands you often see lining the shelves of health food stores, Hain-Celestial is also behind several other cosmetics lines, including Alba Botanica, Jason Natural, and Zia Natural (and just to be clear, none of these are all natural in the least).
Avalon Organics is most similar to Alba Botanica, but strangely enough, Avalon in many ways is the inferior line. Relative to the Alba Botanica line, Avalon Organics products cost more and their formulas aren't nearly as state of the art. A major thumbs down for Avalon Organics is the fact that none of their sunscreens contains sufficient UVA-protecting ingredients. In addition, many more of the Avalon Organics products contain irritating plant oils (lavender, orange), and almost all also feature a plant tea concoction that includes not only lavender but also arnica, a problematic plant if ever there was one (Sources: American Journal of Contact Dermatitis, June 1996, pages 94–99; and www.naturaldatabase.com). It is these natural ingredients that sabotage many of the Avalon Organics products.
Avalon does include several helpful natural ingredients (among them willow herb, licorice, borage oil, and aloe), but their benefit is diminished when they must overcome the potential skin problems presented by the not-so-helpful plants. Moreover, several Avalon Organics products contain a blend of unidentified essential oils. These are used for fragrance, but Avalon opted to list the generic term "fragrance" as "other essential oils," which means that consumers do not know exactly what oils they're applying to their skin. This goes directly against FDA regulatory requirements: "other essential oils" is not a legitimate ingredient term.
It is indeed admirable that Avalon Organics is dedicated to organic farming and to sustainable agricultural practices that improve the environment, but such a mission doesn’t translate into great skin-care: farming is one issue, but brilliantly formulated products is another. In this case you can't rely on Avalon products to take care of your skin without some careful consideration. There are a handful of recommended products to consider, especially if you prefer a ratio of ingredients that favors natural over synthetic. (Note, however, this is not an all-natural line, any more than munching on Skittles candy is like eating real fruit.) But taking "the time to honor yourself" (Avalon's statement) by using products only from their line, or being swayed by this brand's "Consciousness in Cosmetics" for the sake of your skin, would be a mistake.
For more information about Avalon Organics, call (888) 659-7730 or visit www.avalonorganics.com.
Note: Avalon uses the term "other essential oils" on their ingredient lists, which does not comply with FDA or international regulations. These regulations state that you must list by name ALL the individual ingredients you include in your product for this category of ingredients.