Tested on animals:Yes
There are some important things to like about Aveeno's Absolutely Ageless Daily Moisturizer with Sunscreen Broad Spectrum SPF 30, but it has enough issues that it simply can't compete with those daytime moisturizers that earn our highest ratings. Still, this isn't a terrible option and may be worth a look if you have normal to slightly dry or combination skin.
Packaged in an opaque, capped pump bottle that's easy to use, this has a lightweight cream texture that feels rich at first, but once spread over skin and set it becomes much lighter. It's capable of hydrating skin somewhat, but doesn't provide enough moisture to satisfy the needs of those with very dry skin—though it's worthwhile for those struggling with acne and dry skin, as it's not overly emollient.
In terms of positives, this daytime moisturizer provides broad spectrum sun protection that includes stabilized avobenzone for critical UVA screening. Although the formula also contains fragrance that lingers, our in-house testing among those sensitive to fragrance in sunscreens revealed it didn't provoke a stinging sensation (though that certainly doesn't rule out the possibility of this occurring for others even if sensitive skin isn't an issue).
Aveeno labels this product "hypoallergenic", but this seemingly reassuring claim isn't one consumers can rely on, as we explain in the More Info section.
Today's best SPF products don't just provide reliable sun protection; they also contain a mix of antioxidants to further skin's environmental defenses against skin-aging free radicals. Given this is positioned as an anti-aging moisturizer as well, we (and you) should expect it to contain a better-than-average mix of such ingredients. Aveeno added some plant-based antioxidants as well as a form of vitamin C (ascorbyl glucoside) but most of these are present in low amounts that appear after the fragrance—meaning scent was given priority. For the details on how daytime moisturizers with sunscreen are judged, see the More Info section.
What about Aveeno's claims that their Absolutely Ageless product can improve skin's elasticity and firmness after just one week? We're skeptical of that short timeframe, but in truth the act of protecting your skin every day with a broad spectrum sunscreen can absolutely help skin begin to look and act younger—and that can include increased firmness! It's just that there are better daytime moisturizers with sunscreen products to do that with, which include beneficial antioxidants and cell-communicating agents in their formulas, as seen on our list of Best Moisturizers with Sunscreen.
Aveeno Absolutely Ageless Daily Moisturizer with Sunscreen Broad Spectrum SPF 30 doesn't break any new ground, but it covers the basics for broad spectrum sun protection from a moisturizer whose texture and finish should be an agreeable match for normal to slightly dry or combination skin (including the breakout-prone). However, it doesn't contain the types of ingredients needed to make good on its anti-aging moisturizer claims, so it's by no means a daytime SPF to choose without trying those we've rated higher, but if you're struggling to find a facial SPF product that works with your skin, this may be worth a test run.
Note: It did not happen consistently, but we did notice this product would occasionally ball up and roll if massaged into skin too long or when makeup was applied over it. Not a deal-breaker and the effect was minor, but we wanted to point it out.
- Provides broad spectrum sun protection.
- Adds a smooth, healthy-looking glow to skin.
- Moisturizes without feeling heavy or greasy.
- Contains more fragrance than skin-beneficial antioxidants.
- Lacks a mix of repairing and cell-communicating ingredients today's best anti-aging moisturizers have.
- The hypoallergenic claim is bogus.
Hypoallergenic Claims: The term "hypoallergenic" is meant to imply that a product is unlikely or less likely to cause allergic reactions and, therefore, is better for allergy-prone or sensitive skin types, but it isn't true. There are no accepted testing methods, ingredient restrictions, regulations, guidelines, rules, or procedures of any kind, anywhere in the world, for determining whether or not a product qualifies as being hypoallergenic (Clinical and Experimental Dermatology, 2004 & Dermatologic Therapy, 2001).
We have reviewed hundreds of products labeled "hypoallergenic" or "safe for sensitive skin" that contain seriously problematic ingredients that can trigger allergic breakouts or sensitive skin reactions. And many of us have used products labeled hypoallergenic that have caused a reaction of some sort.
If sensitive or allergy-prone skin is one of your concerns, then the #1 thing to look for is products that are free of irritants. The major irritants that show up, and in an astounding number of products, especially in products labeled organic or natural, are fragrance (both synthetic and natural fragrance are equally bad for all skin types), alcohol (isopropyl, SD, or denatured alcohol), and harsh cleansing agents like sodium lauryl sulfate (not sodium laureth sulfate, which is a perfectly mild cleansing agent).
How We Rate Daytime Moisturizers with SPF: "Daytime Moisturizers with Sunscreen" are differentiated from ordinary sunscreens as formulas that make direct anti-aging or other cosmetic claims by the brand, such as "deep moisture" or "redness-relieving." Claims like "combats free radical damage," "protects and firms," "improves skin texture" or others that insinuate benefits beyond what a standard sunscreen formula provides.
Daytime Moisturizers with SPF are judged based upon whether they provide broad-spectrum sun protection, their SPF rating, potential for irritation, packaging and aesthetics. They must also meet the same standards as an anti-aging moisturizer—the inclusion of beneficial antioxidants or other ingredients to back up the claims of improvements in signs of aging on skin beyond what sun protection alone provides. For more detail on how we rate this category of products, see the Best Daytime Moisturizers with Sunscreen section of Beautypedia.