Aveeno Absolutely Ageless Restorative Night Cream is a heavily advertised moisturizer sold at an attractive price point for anti-aging products. Although it contains some interesting antioxidants and proven hydrating ingredients, it's downfall comes from the poor choice of jar packaging (as we explain in the More Info section) and presence of fragrance over and above the touted "active naturals". Fragrance isn't skincare, so despite the pleasant feeling a perfumed product has for many people, over time using products with a lot of fragrance can lead to problems (once again, see the More Info section for details).
Although sold with impressive-sounding claims of improving lines, wrinkles, and skin's elasticity, all this moisturizer can really do is make normal to dry skin feel smoother and softer, which is great just not exciting. The look of fine lines and wrinkles will be softened, just like with any other moisturizer that contains ingredients similar to this (as many do). We're not stating the anti-aging ingredients in Absolutely Ageless Restorative Night Cream are bad; rather, they're typical and don't backup this product's resulting overstated anti-aging claims.
As for anti-aging ingredients, those are present, mostly in the form of plant extracts and vitamins, including blackberry, dill, vitamin C (ascorbyl glucoside) and vitamin E (tocopherol acetate). All of those ingredients are great for skin, but not when packaged in a jar—and not when fragrance is given more prominence in a formula. All told, this simply isn't the moisturizer to set your sights on if you want to see a significant reduction in signs of aging and moisturize dry skin. Absolutely Ageless Restorative Night Cream moisturizes yes, and does so without a greasy feel, but it falls short on being a state of the art anti-aging product.
One more comment: Aveeno's claim that this moisturizer is hypoallergenic has no meaning. That's because there are no ingredient restrictions or regulations for determining if a product qualifies as being hypoallergenic Any product can make this claim even if it contains ingredients (like fragrance) known to be a problem for sensitive skin.
Jar Packaging & Anti-Aging Moisturizers: This anti-aging formula is packaged in a jar, which means the beneficial ingredients won't remain stable for long once it's opened. All plant extracts, almost all vitamins, antioxidants, and other state-of-the-art ingredients are air-sensitive and begin to break down in the presence of air. Therefore, once a jar is opened and lets the air in, these important ingredients begin to deteriorate, becoming less and less effective.
Jars are also unsanitary because you're dipping your fingers into them with each use, contaminating the product. This leads to further deterioration of the beneficial ingredients.
When shopping for an anti-aging moisturizer, the ingredients that provide the most benefit for addressing visible signs of aging among many other concerns need to be in airtight or air-restrictive packaging.
References for this information:
Pharmacology Review, July 2013, issue 14, pages 97-106
Dermatologic Therapy, May-June 2012, issue 3, pages 252-259.
Journal of Agricultural Food Chemistry, May 2011, issue 9, pages 4676-4683
Current Drug Delivery, November 2011, issue 6, pages 640-660
Journal of Biophotonics, January 2010, pages 82-88
Guidelines of Stability Testing of Cosmetic Products, Colipa-CTFA, March 2004, pages 1-10
Why Fragrance is a Problem for Skin: Daily use of products that contain a high amount of fragrance, whether the fragrant ingredients are synthetic or natural, causes a chronic sensitizing reaction on skin.
This leads to all kinds of problems, including disruption of skin's healthy appearance, worsening dryness, redness, depletion of vital substances in skin's surface, and generally keeps skin from looking healthy, smooth, and hydrated. Fragrance free is always the best way to go for all skin types.
A surprising fact: Even though you can't always see the negative influence of using products that contain fragrance has on skin, the damage will still be taking place even if it's not evident on the surface. Research has demonstrated that you don't always need to see or feel the effects on your skin for your skin to be suffering. This negative impact and the visible damage may not become apparent for a long time.
References for this information:
Biochimica and Biophysica Acta, May 2012, pages 1,410-1,419
Aging, March 2012, pages 166-175
Chemical Immunology and Allergy, March 2012, pages 77-80
Experimental Dermatology, October 2009, pages 821-832
International Journal of Toxicology, Volume 27, 2008, Supplement pages 1-43
Food and Chemical Toxicology, February 2008, pages 446—475
American Journal of Clinical Dermatology, 2003, issue 11, pages 789-798
Skin Pharmacology and Physiology, 2008, issue 4, pages 191-202