Aveeno Men's Face Wash is a confusing product, and not entirely worth figuring out. The fragrance-free formula contains a mix of cleansing agents appropriate for oily to combination skin, but Aveeno has paired these with emollient, somewhat difficult-to-rinse ingredients that are best for dry skin not prone to breakouts. That disparity isn't an issue if you have normal to dry skin (though it is an issue if you have acne-prone and/or oily skin), but the problem for all skin types is that this cleanser also contains an irritating amount of a type of menthol (known as menthyl lactate), thus negating the soothing promise made by Aveeno.
This cleanser is formulated with salicylic acid, which isn't useful in a cleanser because it is rinsed away before it can exfoliate, plus the pH of cleansers are too high for salicylic acid to exfoliate properly.
Disappointingly, Aveeno only continues the trend of subpar, often-irritating products found in the men's skin-care market. There are far better cleanser alternatives (even from within Aveeno's own line) not marketed just to men. See our list of Best Cleansers for better options.
- Contains beneficial emollients for dry skin not prone to breakouts.
- Waxes and moisturizing agents make this problematic for oily to combination and acne-prone skin.
- Menthyl lactate is a potent irritant, negating the "gentle" claim for all skin types.
Leave your skin feeling moisturized and wash away buildup of dirt and oil with AVEENO® Men’s Face Wash. This fragrance-free product, formulated with ACTIVE NATURALS® Natural Colloidal Oatmeal, moisturizes and soothes dry skin, giving you clean, healthy skin. Use this face wash before shaving to soften facial hair and leave the skin clean and smooth to help prevent nicks and cuts when shaving.
Water, Cetyl Alcohol, PPG-15 Stearyl Ether, Steareth 21, Salicylic Acid, Polysorbate 60, Polyethylene, Avena Sativa (Oat) Kernel Flour, Jojoba Esters, Microcrystalline Wax, Xanthan Gum, Potassium Cetyl Phosphate, Iron Oxides, Menthyl Lactate, Benzaldehyde.
Beginning with its first product in 1945, Soothing Bath Treatment, still sold today as part of the company's Baby line of products, Aveeno has prided itself on using natural ingredients. In some ways, they were a pioneer in the field, though for years the only natural ingredient of note in their products was oatmeal. Consumer products giant Johnson & Johnson purchased the brand in 1999, and wasted almost no time expanding it. A handful of bar cleansers and bath products were spun off into complete collections of facial-care products and an ever-growing number of body lotions and washes, not to mention shaving gels (Aveeno is one of the few companies whose shaving gels are truly fragrance-free).
Not surprisingly, many of the facial-care products from Aveeno are similar to those from Johnson & Johnson–owned Neutrogena. The differences typically lie in the natural ingredients each brand promotes. A cornerstone ingredient for Aveeno is soy, while Neutrogena has experimented (with varying degrees of success) with copper, retinol, salicylic acid, and melibiose. Overall, Neutrogena has a much larger and more comprehensive selection of products, though their formulas are also more problematic. Aveeno would do well to diversify a bit, or at least acknowledge that it takes more than a single star ingredient to provide superior skin-care products. As is, most of their anti-wrinkle products don't compete favorably with the more well-rounded options, not just from Neutrogena but also from Olay, Dove, and, in some respects, L'Oreal.
Getting back to the issue of soy, you'll see from the reviews it is indeed a helpful ingredient for skin—just not in the same multifaceted, does-everything manner Aveeno touts on each soy-containing product's package. A big proponent for Aveeno's use of soy is dermatologist Dr. Jeannette Graf. She is quoted on Aveeno's web site, stating that "It is now clear that the ability of natural soy to deliver multiple benefits to skin plays a lead role in high performance skin care." That sounds great but it doesn't explain why Aveeno ignores research on countless other antioxidants, skin-identical ingredients, or cell-communicating ingredients, all elements Dr. Graf uses in her separate, namesake product line. Interestingly, with Graf's own products relying on a blend of efficacious ingredients, including soy, it's a good question why she decided to endorse Aveeno's one-note soy products.
The bottom line is that when it comes to shopping for skin-care products at the drugstore, Aveeno, for all its talk of being a leader in "Active Naturals," doesn't have the all-inclusive product assortment needed to take the best possible care of your skin. However, paying attention to their top offerings is time (and money) well-spent!
For more information about Aveeno, owned by Johnson & Johnson, call (866) 428-3366 or visit www.aveeno.com.