True to its name, this tube-packaged skin-care product is an ointment. Its Vaseline (petrolatum)–based formula is highly emollient, but mostly an old-school mix of waxes and thickeners. Although the ingredients it contains are proven to help dry skin, they don't feel as elegant as many others; however, the company is up front that this is an ointment, not a cream or lotion.
Aveeno includes small amounts of shea butter and oat kernel oil to reinforce its natural marketing angle, but it's the main synthetic ingredients that are doing most of the work.
Skin Relief Healing Ointment is absolutely worth considering for treating areas of dry, cracked skin. Its fragrance-free formula is gentle and its heavy-duty emollients can take beautiful care of compromised skin.
Similar to Aquaphor Healing Ointment (from Eucerin), this ultimately deserves a positive rating due to its value for compromised skin and as an aid for sensitive skin. However, it doesn't have the most elegant feel, so this isn't something you want to slather over large areas or use as your facial moisturizer.
- Very emollient formula for dry, cracked skin.
- Helps prevent moisture loss and heal skin.
- Fragrance-free, gentle formula.
- The highlighted Triple Oat Complex is but a minor part of the formula.
This multipurpose ointment with ACTIVE NATURALS® Triple Oat Complex helps soothe and protect dry, cracked or irritated skin. It targets extremely dry, chafed or cracked areas.
Active Ingredients: Petrolatum (54%, Skin Protectant); Inactive Ingredients: Caprylic/Capric Triglyceride, Microcrystalline Wax, Isopropyl Palmitate, Glycerin, Synthetic Beeswax, Butyrospermum Parkii (Shea) Butter, Aluminum Starch Octenylsuccinate, Avena Sativa (Oat) Kernel Flour, Avena Sativa (Oat) Kernel Oil, Mauritia Flexuosa Fruit Oil, Avena Sativa (Oat) Kernel Extract
Beginning with its first product in 1945, Soothing Bath Treatment, still sold today as part of the company's Baby line of products, Aveeno has prided itself on using natural ingredients. In some ways, they were a pioneer in the field, though for years the only natural ingredient of note in their products was oatmeal. Consumer products giant Johnson & Johnson purchased the brand in 1999, and wasted almost no time expanding it. A handful of bar cleansers and bath products were spun off into complete collections of facial-care products and an ever-growing number of body lotions and washes, not to mention shaving gels (Aveeno is one of the few companies whose shaving gels are truly fragrance-free).
Not surprisingly, many of the facial-care products from Aveeno are similar to those from Johnson & Johnson–owned Neutrogena. The differences typically lie in the natural ingredients each brand promotes. A cornerstone ingredient for Aveeno is soy, while Neutrogena has experimented (with varying degrees of success) with copper, retinol, salicylic acid, and melibiose. Overall, Neutrogena has a much larger and more comprehensive selection of products, though their formulas are also more problematic. Aveeno would do well to diversify a bit, or at least acknowledge that it takes more than a single star ingredient to provide superior skin-care products. As is, most of their anti-wrinkle products don't compete favorably with the more well-rounded options, not just from Neutrogena but also from Olay, Dove, and, in some respects, L'Oreal.
Getting back to the issue of soy, you'll see from the reviews it is indeed a helpful ingredient for skin—just not in the same multifaceted, does-everything manner Aveeno touts on each soy-containing product's package. A big proponent for Aveeno's use of soy is dermatologist Dr. Jeannette Graf. She is quoted on Aveeno's web site, stating that "It is now clear that the ability of natural soy to deliver multiple benefits to skin plays a lead role in high performance skin care." That sounds great but it doesn't explain why Aveeno ignores research on countless other antioxidants, skin-identical ingredients, or cell-communicating ingredients, all elements Dr. Graf uses in her separate, namesake product line. Interestingly, with Graf's own products relying on a blend of efficacious ingredients, including soy, it's a good question why she decided to endorse Aveeno's one-note soy products.
The bottom line is that when it comes to shopping for skin-care products at the drugstore, Aveeno, for all its talk of being a leader in "Active Naturals," doesn't have the all-inclusive product assortment needed to take the best possible care of your skin. However, paying attention to their top offerings is time (and money) well-spent!
For more information about Aveeno, owned by Johnson & Johnson, call (866) 428-3366 or visit www.aveeno.com.