Ageless Vitality Elasticity Recharging System, Eye (Discontinued)

by Aveeno  Ageless Vitality
Price:
$42.99 
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Category:
Skin Care > Retinol Products > Eye Moisturizers
Last Updated:
12/7/2012
Jar Packaging:
No
Tested On Animals:
Yes
First a bit of background: Aveeno, RoC, and Neutrogena are all owned by Johnson & Johnson. They have each launched a group of 2-product kits based on J&J’s new technology that’s supposedly capable of generating electricity to “trigger” elastin production. The Paula's Choice Team has reviewed Neutrogena Clinical and we RoC’s Brilliance products elsewhere on this site. Interestingly, RoC Brilliance products cost more but are almost no different than the kits from Aveeno and Neutrogena Clinical.

Here are the basics (albeit confusing, but then this is the crazy world of cosmetics marketing):

-All three brands are selling these products in sets only.

-All three brands claim that their duos reduce wrinkles and firm skin by increasing elastin production.

-All three brands have 3 duo sets sold together: one set for the eyes; one for daytime that includes sunscreen and one for nighttime use (this contains a moisturizer with no sunscreen).
-All three sets come with a serum meant to be applied before the coordinating product (eye cream, daytime moisturizer, night cream)

-The minerals in each serum (the ones that are supposed to generate an electrical charge of some kind) from all the brands are identical (copper and zinc); the products paired with them, eye cream, sunscreen, night cream, differ slightly between the brands.

-Neutrogena Clinical and RoC Brilliance have the most similarities, but the RoC sets cost $10 more than Neutrogena Clinical, likely due to RoC’s prestige positioning.

-Strangely, Neutrogena and Roc make claims about the serum needing to be paired with each product to cause an electric charge or pulse while Aveeno's version does NOT make claims of an electric pulse, despite having the same serum and method of application. Instead, they state that the "active naturals" (dill and blackberry) stimulate elastin production in skin.

Obviously, the only real differences are each company’s marketing direction. Neutrogena has the dermatologist-recommended connection, Aveeno plays up their natural ingredients, and RoC has the European allure and professional stance against wrinkles. RoC claims “we keep our promises.” Aside from this marketing sleight of hand, and the emphasis on a different mix of ingredients, there is no independent research showing the micro-current triggering ingredients (the same one in all of these products) can have a visible effect on skin or that other ingredients can’t function the same or even better. The only certainty about these products is you will be seeing lots and lots of ads and press for them!

But back to the claims about the combination of products being able to stimulate elastin repair or produce new elastin. Lots of companies make this claim because producing healthy elastin is important for skin. Elastin fibers provide support and give skin’s its ability to bounce back after being manipulated. As elastin becomes damaged from genetic, environmental (sun exposure) aging, gravity, muscle laxity, fat movement, and hormonal loss, it changes skin structure so the fibers become too weak for skin to snap back as it once did. The result? All of those factors contribute to loss of firmness and sagging skin.

Can Aveeno’s (or Neutrogena’s or RoC’s) kits rescue your skin from sagging? Of course not. Assuming this product could generate more elastin that is only one aspect of what causes skin to sag and skin-care products can’t change that.

Just like with Neutrogena Clinical and RoC Brilliance, all of the Ageless Vitality products come with a silicone-based gel that contains minerals and vitamin E. In the Neutrogena Clinical sets, this silicone gel is referred to as ion2complex Gel Serum and RoC calls theirs Activating Serum. Aveeno labeled their serum Biomineral Concentrate. Despite the different names and marketing angles, the silicone-based serums from all three brands are identical. As we mentioned, the only difference is marketing, as Neutrogena Clinical and RoC make a big deal about the micro-current generated when their silicone gel mixes with the eye cream. In contrast, Aveeno downplays this feature. Instead, they play up the natural angle and that the Biomineral Concentrate (you get 4 small tubes for a grand total of 0.32 ounce) “recharges” skin’s elasticity (no electrical-current charge is mentioned).

When combined with the eye cream included in this set, the result is supposed to restore energy to elastin-deficient skin. Notice in terms of marketing language that restoring energy to elastin-deficient skin isn’t the same as stimulating elastin? If not, take heed: this system’s claims are carefully worded to remain strictly in the cosmetic realm. You may interpret them to mean that your elastin will somehow be improved or be repaired, but that’s not actually what Aveeno is stating.

Biomineral Concentrate contains copper and zinc. There is research pertaining to copper and its dual role in skin: wound healing and altering the matrix metalloproteinases (MMP) that contribute to collagen depletion. Applying ingredients that work against this damage is helpful, but this is not the only way to improve aging skin. Zinc is believed to play a co-factor role with copper when it comes to repairing damaged elastin in skin, but again, it’s not the only game in town and it does not replace anything a cosmetic dermatologist can do to improve skin or other skin-care products can’t provide. (Sources: Connective Tissue Research, January 2010, Epublication; Experimental Dermatology, March 2009, pages 205–211; and Veterinary Dermatology, December 2006, pages 417–423). There is no solid research proving that topical zinc or copper can stop or reverse sagging skin due to elastin damage.

In this system for the eye area, Step 2 is Aveeno’s Revitalizing Eye Cream (0.33 ounce) It differs from RoC’s Brilliance Eye Beautifier and Neutrogena Clinical’s Eye Lift Contouring Treatment. Aveeno’s is a beautifully silky formula that has a spackle-like texture which can help temporarily fill in superficial lines. In terms of the anti-aging claims: there is no substantiated research proving that this duo will work as claimed. If anything, despite two products with impressive textures, both formulas lack a range of ingredients research has proven are beneficial for aging skin (antioxidants, skin-identical ingredients, sunscreen for daytime use, and cell-communicating ingredients). Although all things mineral seem to grab consumer’s attention these days, the Biomineral Concentrate isn’t going to improve sagging skin around the eyes or get you anywhere close to what Aveeno describes as “dramatic results” at least not any more then lots of other products (including others Aveeno sells). This duo isn’t an eye-lift for under $40!

Despite the letdown, there is one ingredient in the Revitalizing Eye Cream that deserves further discussion, and that’s dill. There is one study indicating that on human skin samples and on “dermal equivalents” (which is not the same as intact human skin), dill extract has a strong promotional effect on elastogenesis. Elastogenesis is a fancy way of saying elastin synthesis. The study demonstrated that dill stimulates key enzymes in skin that trigger elastin production, although no mention was made of dill being able to repair damaged elastin. Still, all we know is that dill seems to have this effect on isolated skin cells responsible for elastin production, which doesn’t translate to your skin. (Sources: www.naturaldatabase.com; and Experimental Dermatology, August 2006, pages 574–581). Moreover, the tiny amount of dill used in this product is unlikely to have any impact whatsoever. It is also important to keep in mind that elastin damage is only one small part of why skin sags as we get older. Sadly, this duo isn’t the big breakthrough it’s made out to be. In all likelihood, you will have better results with a well formulated moisturizer or serum (it doesn’t have to be labeled “eye cream”)—any of those rated Paula’s Picks will suffice and are worth considering over this set.

Now you can revitalize your eyes in just 4 weeks: 100% of women saw improved brightness, reduced dark circles and lines for more lifted, younger looking eyes. See real results with this 2-step rejuvenating eye treatment. You will begin to see the rejuvenating power of this breakthrough treatment system instantly and will experience even better results over time.

Step 1: Biomineral Concentrate: Cyclopentasiloxane, Dimethicone, Trisiloxane, Silica, Zinc, Divinyldimethicone/Dimethicone Crosspolymer, Tocopheryl Acetate, Copper Powder Step 2: Revitalizing Eye Cream: Dimethicone, Methyl Trimethicone, Water, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Avocado Oil, Butylene Glycol, Hexylene Glycol, Tetrahydroxypropyl Ethylenediamine, Dimethicone/PEG-10/15 Crosspolymer, PEG-9 Polydimethylsiloxyethyl Dimethicone, Citric Acid, Maltodextrin, Caprylyl Glycol, Sodium Chloride, Titanium Dioxide, Propylene Glycol, Mica, Sodium Citrate, Disodium EDTA, Blackberry Leaf Extract, Dill Extract, Cyclopentasiloxane, Xanthan Gum, Methylisothiazolinone, Disodium Stearoyl Glutamate

Beginning with its first product in 1945, Soothing Bath Treatment, still sold today as part of the company's Baby line of products, Aveeno has prided itself on using natural ingredients. In some ways, they were a pioneer in the field, though for years the only natural ingredient of note in their products was oatmeal. Consumer products giant Johnson & Johnson purchased the brand in 1999, and wasted almost no time expanding it. A handful of bar cleansers and bath products were spun off into complete collections of facial-care products and an ever-growing number of body lotions and washes, not to mention shaving gels (Aveeno is one of the few companies whose shaving gels are truly fragrance-free).

Not surprisingly, many of the facial-care products from Aveeno are similar to those from Johnson & Johnsonowned Neutrogena. The differences typically lie in the natural ingredients each brand promotes. A cornerstone ingredient for Aveeno is soy, while Neutrogena has experimented (with varying degrees of success) with copper, retinol, salicylic acid, and melibiose. Overall, Neutrogena has a much larger and more comprehensive selection of products, though their formulas are also more problematic. Aveeno would do well to diversify a bit, or at least acknowledge that it takes more than a single star ingredient to provide superior skin-care products. As is, most of their anti-wrinkle products don't compete favorably with the more well-rounded options, not just from Neutrogena but also from Olay, Dove, and, in some respects, L'Oreal.

Getting back to the issue of soy, you'll see from the reviews it is indeed a helpful ingredient for skin—just not in the same multifaceted, does-everything manner Aveeno touts on each soy-containing product's package. A big proponent for Aveeno's use of soy is dermatologist Dr. Jeannette Graf. She is quoted on Aveeno's web site, stating that "It is now clear that the ability of natural soy to deliver multiple benefits to skin plays a lead role in high performance skin care." That sounds great but it doesn't explain why Aveeno ignores research on countless other antioxidants, skin-identical ingredients, or cell-communicating ingredients, all elements Dr. Graf uses in her separate, namesake product line. Interestingly, with Graf's own products relying on a blend of efficacious ingredients, including soy, it's a good question why she decided to endorse Aveeno's one-note soy products.

The bottom line is that when it comes to shopping for skin-care products at the drugstore, Aveeno, for all its talk of being a leader in "Active Naturals," doesn't have the all-inclusive product assortment needed to take the best possible care of your skin. However, paying attention to their top offerings is time (and money) well-spent!

For more information about Aveeno, owned by Johnson & Johnson, call (866) 428-3366 or visit www.aveeno.com.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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