Daily Moisturizing Lotion, Fragrance-Free
12 fl. oz. for $8.49
Last Updated:12.17.2014
Jar Packaging:No
Tested on animals:Yes
Review Overview

The active ingredient in this body moisturizer is a form of silicone. That’s great, but why Aveeno chose to list it as active (something that’s permissible because silicones are considered over-the-counter skin protectants) was perhaps to make this body lotion sound more potent than it is. Lots of body (and most facial) moisturizers contain silicone in the same or greater amounts than Aveeno does here, yet those products don’t list silicone as an active ingredient. Regardless, this is a very basic fragrance-free moisturizer that’s an OK option for dry, sensitive skin. The formula is a bit too bare bones to earn a higher rating, but it deserves a good rating due to its value for sensitive skin.


Helps prevent and temporarily protects chafed, chapped, cracked or windburned skin. Helps prevent and protect from the drying effects of wind and cold weather. Unlike ordinary lotions, contains natural oatmeal blended with rich emollients to moisturize your skin for a full 24 hours. The unique oatmeal formula also helps prevent and protect dry skin, providing temporary relief of the scaling and chapping associated with dry skin. This naturally nourishing nongreasy formula absorbs quickly, is noncomedogenic (won't clog pores) and contains no added fragrance.


Active: Dimethicone (1.25%), Other: Oat Kernel Flour, Benzyl Alcohol, Cetyl Alcohol, Distearyldimonium Chloride, Glycerin, Isopropyl Palmitate, Petrolatum, Sodium Chloride, Water

Brand Overview

Aveeno At-A-Glance

Strengths: A few good cleansers and sunscreen products; fantastic Skin Relief Healing Ointment and soothing bath wash products; a handful of well-formulated baby-care products.

Weaknesses: Well-intentioned but ineffective anti-acne products; reliance on a single showcased ingredient (typically soy) that makes their anti-aging products less enticing than the competition; ineffective products to address hyperpigmentation; formulas packaged in a jar won’t remain stable.

Beginning with its first product in 1945, Soothing Bath Treatment, still sold today as part of the company's Baby line of products, Aveeno has prided itself on using natural ingredients. In some ways, they were a pioneer in the field, though for years the only natural ingredient of note in their products was oatmeal. Consumer products giant Johnson & Johnson purchased the brand in 1999, and wasted almost no time expanding it. A handful of bar cleansers and bath products were spun off into complete collections of facial-care products and an ever-growing number of body lotions and washes, not to mention shaving gels (Aveeno is one of the few companies whose shaving gels are truly fragrance-free).

Not surprisingly, many of the facial-care products from Aveeno are similar to those from Johnson & Johnsonowned Neutrogena. The differences typically lie in the natural ingredients each brand promotes. A cornerstone ingredient for Aveeno is soy, while Neutrogena has experimented (with varying degrees of success) with copper, retinol, salicylic acid, and melibiose. Overall, Neutrogena has a much larger and more comprehensive selection of products, though their formulas are also more problematic. Aveeno would do well to diversify a bit, or at least acknowledge that it takes more than a single star ingredient to provide superior skin-care products. As is, most of their anti-wrinkle products don't compete favorably with the more well-rounded options, not just from Neutrogena but also from Olay, Dove, and, in some respects, L'Oreal.

Getting back to the issue of soy, you'll see from the reviews it is indeed a helpful ingredient for skin—just not in the same multifaceted, does-everything manner Aveeno touts on each soy-containing product's package. A big proponent for Aveeno's use of soy is dermatologist Dr. Jeannette Graf. She is quoted on Aveeno's web site, stating that "It is now clear that the ability of natural soy to deliver multiple benefits to skin plays a lead role in high performance skin care." That sounds great but it doesn't explain why Aveeno ignores research on countless other antioxidants, skin-identical ingredients, or cell-communicating ingredients, all elements Dr. Graf uses in her separate, namesake product line. Interestingly, with Graf's own products relying on a blend of efficacious ingredients, including soy, it's a good question why she decided to endorse Aveeno's one-note soy products.

The bottom line is that when it comes to shopping for skin-care products at the drugstore, Aveeno, for all its talk of being a leader in "Active Naturals," doesn't have the all-inclusive product assortment needed to take the best possible care of your skin. However, paying attention to their top offerings is time (and money) well-spent!

For more information about Aveeno, owned by Johnson & Johnson, call (866) 428-3366 or visit www.aveeno.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
Summary of Member Comments
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This was an inexpensive moisturizer I purchased in desperation. It is effective for short term relief of irritated and dry skin, but I find I have to re-apply often. Additionally, I find it to be a rather heavy, greasy moisturizer, which isn't good for anyone like me who has oily skin. I have had to use it on my face a time or two (for lack of anything else) and it feels very gross on my face. Overall I would only recommend to friends with dry skin.

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Lotion Doesn't Burn or Irritate

This lotion may be basic, but I think that's why I like it so much. It is the only lotion that I can apply that doesn't burn may legs immediately after shaving or when my skin is REALLY dry. Sometimes less ingredients is the better choice. I also love to use this lotion to remove my makeup. It will get the most stubborn mascara off when MANY other makeup removers couldn't. It also does not burn if I get a little in my eyes.

Reviewed by
My favorite moisturizer

I have been using this on my face for years. I have rosacea and eczema, very dry skin but oily t-zone. Moisturizers for combination skin hasn't worked for me, and I've developed allergic reactions to most of Paula's products, so this is really the only moisturizer I can use on my face, and it has worked great to keep my skin soft and smooth. It's basic, but it seems my skin doesn't tolerate fancy formulas.

Reviewed by
Helpful for soothing rosacea

Because of the simplicity of this formula(note the short list of ingredients), and the inclusion of dimethicone and glycerin, I have found this to be soothing to my rosacea prone skin. I wear it under my sunscreen,and it has helped the area under my eyes particularly.

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