This is among the best of Aveeno's “antioxidant-infused” line of body washes because the two promoted plant extracts (blackberry and vanilla) are not known to be irritating. Of course, this body wash still contains fragrance, and fragrance isn’t skin care, but it’s less of an issue in a rinse-off product like this.
This inexpensive body wash cleanses gently and is suitable for all skin types except sensitive. It rinses without leaving a residue and you also will find this doesn’t leave your skin feeling dry or tight. Note that the antioxidants may look good on the label, but their benefit is rinsed down the drain. For best results, look for antioxidants in leave-on products.
- Contains gentle cleansing agents that won’t leave skin feeling dry.
- Cleanses well and rinses without a residue.
- Inexpensive and generously sized.
- Does not contain irritating fragrant plant extracts.
- Contains fragrance, and for optimal results you should use as many fragrance-free body-care products as possible. (Fragrance isn’t skin care, though it may please your nose.)
This body wash is just as good for your skin as it is for your senses. This lightly fragranced body wash, infused with antioxidants, helps nourish your skin while soothing your senses. Your skin will feel soft and smell great long after your shower.
Water, Sodium Laureth Sulfate, Glycerin, Sodium Lauroamphoacetate, Cocamidopropyl Betaine, Tocopheryl Acetate, Vanilla Planifolia Fruit Extract, Prunus Armeniaca Fruit Extract (Apricot), Mauritia Flexuosa Fruit Oil, Citric Acid, Fragrance, Sodium Benzoate, Sodium Citrate, Styrene /Acrylates Copolymer, Polysorbate 20, Hydroxypropyl Methylcellulose, Polyquaternium-7, Tetrasodium EDTA, Butylene Glycol
Beginning with its first product in 1945, Soothing Bath Treatment, still sold today as part of the company's Baby line of products, Aveeno has prided itself on using natural ingredients. In some ways, they were a pioneer in the field, though for years the only natural ingredient of note in their products was oatmeal. Consumer products giant Johnson & Johnson purchased the brand in 1999, and wasted almost no time expanding it. A handful of bar cleansers and bath products were spun off into complete collections of facial-care products and an ever-growing number of body lotions and washes, not to mention shaving gels (Aveeno is one of the few companies whose shaving gels are truly fragrance-free).
Not surprisingly, many of the facial-care products from Aveeno are similar to those from Johnson & Johnson–owned Neutrogena. The differences typically lie in the natural ingredients each brand promotes. A cornerstone ingredient for Aveeno is soy, while Neutrogena has experimented (with varying degrees of success) with copper, retinol, salicylic acid, and melibiose. Overall, Neutrogena has a much larger and more comprehensive selection of products, though their formulas are also more problematic. Aveeno would do well to diversify a bit, or at least acknowledge that it takes more than a single star ingredient to provide superior skin-care products. As is, most of their anti-wrinkle products don't compete favorably with the more well-rounded options, not just from Neutrogena but also from Olay, Dove, and, in some respects, L'Oreal.
Getting back to the issue of soy, you'll see from the reviews it is indeed a helpful ingredient for skin—just not in the same multifaceted, does-everything manner Aveeno touts on each soy-containing product's package. A big proponent for Aveeno's use of soy is dermatologist Dr. Jeannette Graf. She is quoted on Aveeno's web site, stating that "It is now clear that the ability of natural soy to deliver multiple benefits to skin plays a lead role in high performance skin care." That sounds great but it doesn't explain why Aveeno ignores research on countless other antioxidants, skin-identical ingredients, or cell-communicating ingredients, all elements Dr. Graf uses in her separate, namesake product line. Interestingly, with Graf's own products relying on a blend of efficacious ingredients, including soy, it's a good question why she decided to endorse Aveeno's one-note soy products.
The bottom line is that when it comes to shopping for skin-care products at the drugstore, Aveeno, for all its talk of being a leader in "Active Naturals," doesn't have the all-inclusive product assortment needed to take the best possible care of your skin. However, paying attention to their top offerings is time (and money) well-spent!
For more information about Aveeno, owned by Johnson & Johnson, call (866) 428-3366 or visit www.aveeno.com.