This lightweight eye-area moisturizer is packaged in a small component outfitted with a brush-on applicator. The packaging may seem convenient, but there’s no reason you can’t just dab or pat it on with your fingers.
The formula contains an impressive blend of smoothing ingredients along with the antioxidant soy and the cell-communicating ingredient niacinamide. Beyond this, you get a film-forming agent for additional smoothness and a tiny amount of water-binding agents, plus fragrance, which shouldn’t be in products designed for use around the eyes (see More Info for details).
This doesn’t contain ingredients that add shine so we’re not sure how the light-diffusing technology claim comes into play, but in the end this is just a good, lightweight moisturizer for slightly dry skin anywhere on the face. The ingredients in this product hold no special benefit for the eye area; in fact, you don’t need a special product labeled as being for the eye area anyway (see More Info to find out why). The soy and niacinamide may have a lightening effect on dark circles related to sun damage, but you don’t need a special eye-area product to see if those ingredients will benefit dark circles, because they appear in plenty of facial serums and moisturizers, and in higher concentrations.
- Lightweight, silky texture makes skin appear smoother.
- Contains an impressive amount of the anti-aging ingredients soy and niacinamide.
- Packaged so key ingredients are protected from light and air degradation.
- The brush applicator is clever, but unnecessary.
- Doesn’t offer a light-diffusing benefit as claimed.
Why You Don’t Need a Special Eye-Area Product
We know it’s hard to believe, but the truth is you don’t need a special product for the eye area, whether labeled eye illuminator or something else. Although there is much you can do to improve the skin around your eyes, the ingredients capable of doing that don’t need to come from, and often aren’t even included in, an eye cream. For example, most eye creams (such as this one) don’t contain sunscreen, and that is a serious problem because it leaves the skin around your eyes vulnerable to sun damage, which will make dark circles and wrinkling worse!
You can save money and take superior care of your eye area by using your face product, if it is well formulated and appropriate for the skin type around your eyes!
Why Fragrance is A Problem for Use Around the Eyes
Daily use of eye-area products that contain a high amount of fragrance, whether the fragrant ingredients are synthetic or natural, causes chronic irritation that can damage healthy collagen production, lead to or worsen dryness, and impair your skin’s ability to heal. Fragrance-free is the best way to go for all skin types. If fragrance in your skin-care products is important to you, it should be a very low amount to minimize the risk to your skin and, ideally, any product applied around the eyes should be fragrance-free (Sources: Inflammation Research, December 2008, pages 558–563; Skin Pharmacology and Physiology, June 2008, pages 124–135, and November-December 2000, pages 358–371; Journal of Investigative Dermatology, April 2008, pages 15–19; Journal of Cosmetic Dermatology, March 2008, pages 78–82; Mechanisms of Ageing and Development, January 2007, pages 92–105; and British Journal of Dermatology, December 2005, pages S13–S22).
Refreshes and hydrates under eyes with an innovative brush applicator and a formula containing an exclusive combination of ACTIVE NATURALS Total Soy Complex boosted with tone-evening vitamin B3 and light-diffusing technology to rejuvenate your natural radiance and help you look fresh and luminous.
Water, Glycerin, Dimethicone, Glycine Soja (Soybean) Seed Extract, Niacinamide, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Polyamide 5, Phenoxyethanol, Ammonium Acryloyldimethyltaurate/VP Copolymer, Caprylyl Glycol, Silica Silylate, Potassium Cetyl Phosphate, Sodium PCA, Dimethiconol, Fragrance, Urea, Chlorphenesin, Disodium EDTA, Glyceryl Acrylate/Acrylic Acid Copolymer, Tocopheryl Acetate, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Ethylhexyl Glycerin, Cucumis Sativus (Cucumber) Fruit Extract, Polyquaternium 51, Trehalose, Sodium Hyaluronate, Triacetin, Sodium Hydroxide, Citric Acid
Beginning with its first product in 1945, Soothing Bath Treatment, still sold today as part of the company's Baby line of products, Aveeno has prided itself on using natural ingredients. In some ways, they were a pioneer in the field, though for years the only natural ingredient of note in their products was oatmeal. Consumer products giant Johnson & Johnson purchased the brand in 1999, and wasted almost no time expanding it. A handful of bar cleansers and bath products were spun off into complete collections of facial-care products and an ever-growing number of body lotions and washes, not to mention shaving gels (Aveeno is one of the few companies whose shaving gels are truly fragrance-free).
Not surprisingly, many of the facial-care products from Aveeno are similar to those from Johnson & Johnson–owned Neutrogena. The differences typically lie in the natural ingredients each brand promotes. A cornerstone ingredient for Aveeno is soy, while Neutrogena has experimented (with varying degrees of success) with copper, retinol, salicylic acid, and melibiose. Overall, Neutrogena has a much larger and more comprehensive selection of products, though their formulas are also more problematic. Aveeno would do well to diversify a bit, or at least acknowledge that it takes more than a single star ingredient to provide superior skin-care products. As is, most of their anti-wrinkle products don't compete favorably with the more well-rounded options, not just from Neutrogena but also from Olay, Dove, and, in some respects, L'Oreal.
Getting back to the issue of soy, you'll see from the reviews it is indeed a helpful ingredient for skin—just not in the same multifaceted, does-everything manner Aveeno touts on each soy-containing product's package. A big proponent for Aveeno's use of soy is dermatologist Dr. Jeannette Graf. She is quoted on Aveeno's web site, stating that "It is now clear that the ability of natural soy to deliver multiple benefits to skin plays a lead role in high performance skin care." That sounds great but it doesn't explain why Aveeno ignores research on countless other antioxidants, skin-identical ingredients, or cell-communicating ingredients, all elements Dr. Graf uses in her separate, namesake product line. Interestingly, with Graf's own products relying on a blend of efficacious ingredients, including soy, it's a good question why she decided to endorse Aveeno's one-note soy products.
The bottom line is that when it comes to shopping for skin-care products at the drugstore, Aveeno, for all its talk of being a leader in "Active Naturals," doesn't have the all-inclusive product assortment needed to take the best possible care of your skin. However, paying attention to their top offerings is time (and money) well-spent!
For more information about Aveeno, owned by Johnson & Johnson, call (866) 428-3366 or visit www.aveeno.com.