The “cooling action” part of this body lotion’s name immediately made us suspicious, and with good reason: menthol is what’s causing the tingling, cooling sensation and menthol is a potent skin irritant that doesn’t provide relief or bring calm to skin—at least not the good kind of calming. When skin is itchy, ingredients like menthol function as a counter-irritant. What that means is the nerve signals that lead you to detect an itch are quieted by the menthol because the irritation it causes sends a “louder” message than the itch itself. So the itching sensation goes away for a bit, replaced by the irritation-fueled signal that your skin is being “cooled”.
Since most cases of classic itchy skin go hand in hand with dry skin, any well formulated body moisturizer should work to quell the itch. If it doesn’t, the itching may stem from a different issue that may need medical attention or at the very least a consultation with your pharmacist to uncover the culprit behind the itch (be it a bug bite or something else).
When skin is extra-dry, it can become irritated and uncomfortably itchy. This cooling lotion soothes skin and helps relief itchy, dry skin while providing intense moisturization to help prevent dry skin throughout the day. Immediately cools to soothe itchy, extra-dry skin. Helps lock-in moisture to help prevent future occurrences of extra-dry skin.
Active: Dimethicone (1.3%) Other: Water, Glycerin, Distearyldimonium Chloride, Petrolatum, Isopropyl Palmitate, Cetyl Alcohol, Avena Sativa (Oat) Kernel Flour, Benzyl Alcohol, Steareth 20, Chlorphenesin, Menthol, Cetyl Hydroxyethylcellulose, Avena Sativa (Oat) Kernel Oil, Butyrospermum Parkii (Shea Butter), Avena Sativa (Oat) Kernel Extract, Sodium Chloride
Beginning with its first product in 1945, Soothing Bath Treatment, still sold today as part of the company's Baby line of products, Aveeno has prided itself on using natural ingredients. In some ways, they were a pioneer in the field, though for years the only natural ingredient of note in their products was oatmeal. Consumer products giant Johnson & Johnson purchased the brand in 1999, and wasted almost no time expanding it. A handful of bar cleansers and bath products were spun off into complete collections of facial-care products and an ever-growing number of body lotions and washes, not to mention shaving gels (Aveeno is one of the few companies whose shaving gels are truly fragrance-free).
Not surprisingly, many of the facial-care products from Aveeno are similar to those from Johnson & Johnson–owned Neutrogena. The differences typically lie in the natural ingredients each brand promotes. A cornerstone ingredient for Aveeno is soy, while Neutrogena has experimented (with varying degrees of success) with copper, retinol, salicylic acid, and melibiose. Overall, Neutrogena has a much larger and more comprehensive selection of products, though their formulas are also more problematic. Aveeno would do well to diversify a bit, or at least acknowledge that it takes more than a single star ingredient to provide superior skin-care products. As is, most of their anti-wrinkle products don't compete favorably with the more well-rounded options, not just from Neutrogena but also from Olay, Dove, and, in some respects, L'Oreal.
Getting back to the issue of soy, you'll see from the reviews it is indeed a helpful ingredient for skin—just not in the same multifaceted, does-everything manner Aveeno touts on each soy-containing product's package. A big proponent for Aveeno's use of soy is dermatologist Dr. Jeannette Graf. She is quoted on Aveeno's web site, stating that "It is now clear that the ability of natural soy to deliver multiple benefits to skin plays a lead role in high performance skin care." That sounds great but it doesn't explain why Aveeno ignores research on countless other antioxidants, skin-identical ingredients, or cell-communicating ingredients, all elements Dr. Graf uses in her separate, namesake product line. Interestingly, with Graf's own products relying on a blend of efficacious ingredients, including soy, it's a good question why she decided to endorse Aveeno's one-note soy products.
The bottom line is that when it comes to shopping for skin-care products at the drugstore, Aveeno, for all its talk of being a leader in "Active Naturals," doesn't have the all-inclusive product assortment needed to take the best possible care of your skin. However, paying attention to their top offerings is time (and money) well-spent!
For more information about Aveeno, owned by Johnson & Johnson, call (866) 428-3366 or visit www.aveeno.com.