Although there is much you can do to improve the skin around your eyes, the ingredients capable of doing that don’t need to come from, and often aren’t even included in, an eye treatment (even those that come in cool packaging). For example, most eye treatments (like this one) don’t contain sunscreen, and that is a serious problem because it leaves the skin around your eyes vulnerable to sun damage, which will make dark circles and wrinkling worse!
You can save money and take superior care of your eye area by using your face product, if it is well formulated and appropriate for the skin type around your eyes!
Southernwood (another name for the plant wormwood) extract is listed by its Latin name Artemisia abrotanum. It is the active ingredient in the alcoholic drink absinthe. Consuming wormwood via absinthe offers a mix of pros and cons for your health, with the cons dominating (e.g., kidney failure and brain damage are possible outcomes of excess wormwood consumption). With no research proving it does anything helpful for your skin, a “smarter” choice would have been to include plant extracts that have proven benefit, such as antioxidants or anti-irritants; but again, any potential benefits are rinsed down the drain.
This is very much a “why bother?” product; check out Clinique’s All About Eyes Serum for a better version of a lightweight hydrating gel applied via a metal roller-ball applicator.
Lack of sleep, free radicals and a hectic lifestyle can result in dark circles and puffiness. Formulated with antioxidant Southernwood extract, Smart Essentials™ Anti-Fatigue Eye Treatment hydrated and infuses under eyes with vitamins and antioxidants so you’ll look and feel replenished.
Water, Glycerin, Butylene Glycol, Dimethicone, Caprylic/Capric Triglyceride, Ethylhexylglycerin, Aluminum Starch Octenylsuccinate, Phenoxyethanol, Ammonium Acrylyl Dimethyltaurate / VP Copolymer, Potassium Cetyl Phosphate, Dimethiconol, Hydrogenated Vegetable Oil, Hydrolyzed Caesalpinia Spinosa Gum, Chlorphenesin, Sodium PCA, Fragrance, Artemisia Abrotanum Extract (Flower/Leaf/Stem), Disodium EDTA, Panthenol, Tocopherol Acetate, Retinyl Palmitate, Urea, Sodium Ascorbyl Phosphate, Acrylates/ C10-30 Alkyl Acrylate Crosspolymer, Caesalpinia Spinosa Gum, Polygonum Fagopyrum Seed Extract, Polyquaternium 51, Trehalose, Sodium Hyaluronate, Citric Acid, Sodium Hydroxide, Tocopherol
Beginning with its first product in 1945, Soothing Bath Treatment, still sold today as part of the company's Baby line of products, Aveeno has prided itself on using natural ingredients. In some ways, they were a pioneer in the field, though for years the only natural ingredient of note in their products was oatmeal. Consumer products giant Johnson & Johnson purchased the brand in 1999, and wasted almost no time expanding it. A handful of bar cleansers and bath products were spun off into complete collections of facial-care products and an ever-growing number of body lotions and washes, not to mention shaving gels (Aveeno is one of the few companies whose shaving gels are truly fragrance-free).
Not surprisingly, many of the facial-care products from Aveeno are similar to those from Johnson & Johnson–owned Neutrogena. The differences typically lie in the natural ingredients each brand promotes. A cornerstone ingredient for Aveeno is soy, while Neutrogena has experimented (with varying degrees of success) with copper, retinol, salicylic acid, and melibiose. Overall, Neutrogena has a much larger and more comprehensive selection of products, though their formulas are also more problematic. Aveeno would do well to diversify a bit, or at least acknowledge that it takes more than a single star ingredient to provide superior skin-care products. As is, most of their anti-wrinkle products don't compete favorably with the more well-rounded options, not just from Neutrogena but also from Olay, Dove, and, in some respects, L'Oreal.
Getting back to the issue of soy, you'll see from the reviews it is indeed a helpful ingredient for skin—just not in the same multifaceted, does-everything manner Aveeno touts on each soy-containing product's package. A big proponent for Aveeno's use of soy is dermatologist Dr. Jeannette Graf. She is quoted on Aveeno's web site, stating that "It is now clear that the ability of natural soy to deliver multiple benefits to skin plays a lead role in high performance skin care." That sounds great but it doesn't explain why Aveeno ignores research on countless other antioxidants, skin-identical ingredients, or cell-communicating ingredients, all elements Dr. Graf uses in her separate, namesake product line. Interestingly, with Graf's own products relying on a blend of efficacious ingredients, including soy, it's a good question why she decided to endorse Aveeno's one-note soy products.
The bottom line is that when it comes to shopping for skin-care products at the drugstore, Aveeno, for all its talk of being a leader in "Active Naturals," doesn't have the all-inclusive product assortment needed to take the best possible care of your skin. However, paying attention to their top offerings is time (and money) well-spent!
For more information about Aveeno, owned by Johnson & Johnson, call (866) 428-3366 or visit www.aveeno.com.