This is an excellent body lotion in terms of its sun protection (avobenzone is on hand for critical UVA screening) and its lightweight texture, and it contains several antioxidants. It is best for normal to slightly dry skin. In terms of improving your skin’s clarity and tone, it can’t do that any better than hundreds of other well-formulated sunscreens. Some of the plant extracts this contains (not unique to this product) do have limited research showing they can inhibit melanin (brown skin discoloration), but Avon didn’t include them in amounts that would make them effective.
Improves skin clarity and tone. Provides all-day hydration for healthier looking skin. Provides SPF 15 protection.
Active: Octinoxate (7.12%), Octisalate (4.75%), Oxybenzone (3%), Avobenzone (1.5%), Other: Water, Glycerin, Butylene Glycol, Honey, Peg-8, Silica, Theobroma Cacao (Cocoa) Seed Butter, Hibiscus Sabdariffa Flower Extract, Carica Papaya (Papaya) Fruit Extract, Cucumis Sativus (Cucumber) Fruit Extract, Saxifraga Sarmentosa Extract, Vitis Vinifera (Grape) Fruit Extract, Tocopherol, Morus Nigra Root Extract, Scutellaria Baicalensis Root Extract, Ribes Nigrum (Black Currant) Bud Wax, Citrus Aurantium Dulcis (Orange) Flower Water, Cetyl Alcohol, Glyceryl Stearate, Tocopheryl Acetate, Retinyl Palmitate, Dimethicone, Isopropyl Myristate, Carbomer, Disodium Edta, Hydrogenated Lecithin, Polyglyceryl-3 Diisostearate, Sodium Hydroxide, Caprylyl Glycol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Dimethiconol
Avon had every reason to be excited about launching its first comprehensive line marketed toward women aged 16 to 24. That's because, according to research conducted by the company, there are over 300 million teens in Avon's top 30 markets worldwide. These teens and young adults spend over $200 billion each year on consumer goods, a powerful incentive for companies to create niche cosmetics, fragrances, and accessory lines from scratch, and then couple them with aggressive, ongoing ad campaigns. Avon's Mark line comes from the company's Avon Future division. Debuting in September 2003, the line is sold through Avon's network of 500,000 representatives as well as a wave of new younger recruits—high school and college students—looking to earn some extra money by selling the products as well as enlisting others to sell the products. (Sales representatives get commissions ranging between 25% and 40% plus additional money for each new salesperson they enlist.)
From a youth-appeal standpoint, Mark combines cutesy-clever names like those seen in the Origins and BeneFit department-store lines, coupling them with modern packaging and prices that fit teens' budgets (Mark is priced competitively with drugstore-brand skin-care and makeup lines). Avon's distribution of some 13 to 16 million "magalogs" (catalogs) to their target market every four to six weeks (Source: The Rose Sheet, May 12, 2003, page 3) has kept this line in the forefront, as have monthly ads in teen-oriented magazines.
Beyond its target markets, fun packaging, and an eager audience with money to burn, does Mark make the grade when it comes to the products themselves? Mark's makeup (and its customization options) has proven to be the major draw and expanding force of this line. Although the skin care offerings are better than they used to be, Mark's act improves considerably because of their makeup, though we wish most of it weren’t so highly fragranced. The operative word for every Mark makeup product and shade is "sheer." From foundations to eyeshadow and lip products, these are soft, low-commitment colors, ideal for experimentation. Since this is a youth-oriented line, there is shine aplenty, and more lip gloss options than anyone could possibly need. Still, if you shop carefully, there's no reason you can't put together a workable makeup wardrobe of Mark products. The prices on many high-quality items make them bona fide steals, though if you're an adult shopping this line do keep in mind that what appeals to young women and teens (namely, lots of glittery shine, gloss, and novel packaging) may not appeal to you or meet your needs.
For more information about Avon Mark, call (866) MEETMARK or visit www.meetmark.com.