Min-a-Real Cream-to-Powder Foundation (Discontinued)

by Avon Mark  
Price:
$18 
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Category:
Makeup > Sensitive Skin Products > Foundations without Sunscreen > Cream-to-Powder Foundation
Last Updated:
7/17/2014
Jar Packaging:
No
Tested On Animals:
Yes

This cream-to-powder compact foundation is a mistake any way you look at it. It doesn’t look convincingly skin-like when applied, it slips around on oily skin without ever really setting, and it can make dry skin look worse. Even those with normal skin (no signs of oiliness or dryness) will find this doesn’t blend or mesh well with their skin.

Pros:
  • None.
Cons:
  • Doesn’t mesh well with skin or appear skin-like.
  • Slips into pores on oily skin.
  • Accentuates dry, flaky skin.
  • Powdery finish looks unnatural and unflattering.
  • Formula includes no skin-beneficial ingredients and has the potential to clog pores.

More Info:

It’s worth mentioning that there’s barely anything “mineral” about this product. Not that it would matter, however, because “mineral” is simply a silly marketing term that has consumers believing that mineral makeup is something special. Mineral makeup generally includes the same cosmetic ingredients that companies have been using in products for years, and the few times it contains something different it doesn’t add any benefit for your skin or makeup routine.

Phenyl Trimethicone, C12-15 Alkyl Benzoate, Hydrogenated Polyisobutene, Microcrystalline Wax, Polyglyceryl-2 Tetraisostearate, Polyethylene, HDI/Trimethylol Hexyllactone Crosspolymer, Silica, Dimethicone/Phenyl Vinyl Dimethicone Crosspolymer, Silica Silylate, Caprylic/Capric Triglyceride, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Diacetyl Boldine; May Contain: Titanium Dioxide, Mica, Iron Oxides, Ultramarines

Avon had every reason to be excited about launching its first comprehensive line marketed toward women aged 16 to 24. That's because, according to research conducted by the company, there are over 300 million teens in Avon's top 30 markets worldwide. These teens and young adults spend over $200 billion each year on consumer goods, a powerful incentive for companies to create niche cosmetics, fragrances, and accessory lines from scratch, and then couple them with aggressive, ongoing ad campaigns. Avon's Mark line comes from the company's Avon Future division. Debuting in September 2003, the line is sold through Avon's network of 500,000 representatives as well as a wave of new younger recruits—high school and college students—looking to earn some extra money by selling the products as well as enlisting others to sell the products. (Sales representatives get commissions ranging between 25% and 40% plus additional money for each new salesperson they enlist.)

From a youth-appeal standpoint, Mark combines cutesy-clever names like those seen in the Origins and BeneFit department-store lines, coupling them with modern packaging and prices that fit teens' budgets (Mark is priced competitively with drugstore-brand skin-care and makeup lines). Avon's distribution of some 13 to 16 million "magalogs" (catalogs) to their target market every four to six weeks (Source: The Rose Sheet, May 12, 2003, page 3) has kept this line in the forefront, as have monthly ads in teen-oriented magazines.

Beyond its target markets, fun packaging, and an eager audience with money to burn, does Mark make the grade when it comes to the products themselves? Mark's makeup (and its customization options) has proven to be the major draw and expanding force of this line. Although the skin care offerings are better than they used to be, Mark's act improves considerably because of their makeup, though we wish most of it weren’t so highly fragranced. The operative word for every Mark makeup product and shade is "sheer." From foundations to eyeshadow and lip products, these are soft, low-commitment colors, ideal for experimentation. Since this is a youth-oriented line, there is shine aplenty, and more lip gloss options than anyone could possibly need. Still, if you shop carefully, there's no reason you can't put together a workable makeup wardrobe of Mark products. The prices on many high-quality items make them bona fide steals, though if you're an adult shopping this line do keep in mind that what appeals to young women and teens (namely, lots of glittery shine, gloss, and novel packaging) may not appeal to you or meet your needs.

For more information about Avon Mark, call (866) MEETMARK or visit www.meetmark.com.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    4 / 4 Best
  2. Was this product a good value? (4 = Best)

    4 / 4 Best
  3. Would you recommend this product? (4 = Best)

    4 / 4 Best
Page of 1
  1. Sally N
    Reviewed on Thursday, September 25, 2014
    • Recommend
      4 / 4
    • Results
      4 / 4
    • Value
      4 / 4
    Excellent product for Sensitive Skin Fragrance Free Too
    • VERY SAD to see this product discontinued. Good, even coverage, easy to apply and smooth out for a flawless light finish, and best of all, fragrance free. For those of us with sensitive skin and fragrance sensitivities, finding a cream to powder foundation without heavy fragrance is impossible. I have used this product for several years and am sad to see it discontinued. Anyone who knows of a cream to powder foundation that does not have fragrance, please post the information here.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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