Here's another relatively inexpensive lightweight eye-area product from Elements. It's housed in a slim component that's outfitted with a rollerball applicator that dispenses the product. The ceramic rollerball feels cooling and the massaging action is a good way to reduce morning puffiness, but not any better than a cold compress or just getting up and walking around. The rollerball is useless and rather silly for any other benefit. This won't reduce undereye bags that result from aging or sun damage, as skin-care products have limitations when it comes to this concern. There is no benefit a ceramic rollerball has for that issue whatsoever.
Even if the rollerball could in some way be helpful, this formula is hit-or-miss, and the "hypoallergenic" claim is misleading, as we explain in the More Info section.
The lightweight gel contains some good water-binding agents and a handful of plant extracts, some of which have intriguing research on their benefits, and others with limited research or studies that don't apply to how the plant works when applied to the skin.
Avon's Optics Pearl Technology isn't really technically savvy; rather, it's just a mix of various cosmetic pigments that lend a shiny radiance to skin around the eyes. Nice, but nothing special, and shine has nothing to do with reducing puffiness or soothing tired eyes.
This fragrance-free eye-area product also contains platinum, which may sound impressive (think platinum jewelry), but platinum has no special benefit for the skin, and given the cost of platinum (at the time of this writing, it's $1,458 an ounce), there would only be a trace amount at best.
We're also a bit concerned about the amount of boron nitride in this product. Boron nitride is an absorbent powder that can be quite drying for the skin, something the undereye area doesn't need.
If you're curious to try one of the many eye-area products with rollerball applicators, this is a barely passable option to consider.
- Contains some beneficial plant extracts and hydrating agents.
- The massaging action cannot reduce puffiness or undereye bags related to aging; this concern must be addressed via cosmetic corrective procedures.
- The hypoallergenic claim is misleading.
- Contains a large amount of boron nitride, an oil-absorbing powder that can be too drying around the eye, for any skin type.
"Hypoallergenic" is little more than a nonsense word meant to make products sound safer or somehow better for sensitive skin. There are no accepted testing methods, ingredient restrictions, regulations, guidelines, rules, or procedures of any kind, anywhere in the world, for determining whether or not a product qualifies as being hypoallergenic. Any company can label any product "hypoallergenic" because there is no regulation that says they can't, no matter what proof they may point to—and what proof can they provide given there is no standard against which to measure? Given that there are no regulations governing this supposed category, which was made up by the cosmetics industry, there are plenty of products labeled "hypoallergenic" that actually contain problematic ingredients and that can indeed trigger allergic reactions, even for those with no previous history of skin sensitivity. The word "hypoallergenic" gives you no reliable understanding of what you are or aren't putting on your skin (Sources: www.fda.gov; Clinical and Experimental Dermatology, May 2004, pages 325–327; and Ostomy and Wound Management, March 2003, pages 20–21).
Formulated with revitalizing Aronia Berry Complex and Optics Pearl Technology. Helps to boost the look of radiance with a more even tone. Suitable for sensitive skin. Hypoallergenic.
Water/Eau, Glycerin, Pentylene Glycol, Ethoxydiglycol, Boron Nitride, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Sodium Hyaluronate, Aronia Melanocarpa Fruit Juice, Zizyphus Jujuba Fruit Extract, Petasites Hybridus Leaf Extract, Saccharomyces/Platinum Ferment, Glycine Soja (Soybean) Seed Extract, Phytol, Helianthus Annuus (Sunflower) Seed Extract, Andrographolide, Bisabolol, Panthenol, Hydrolyzed Milk Protein, Adenosine Cyclic Phosphate, Isohexadecane, Phenoxyethanol, Sodium Polyacrylate, Cellulose Gum, Glyceryl Acrylate/Acrylic Acid Copolymer, PEG-40 Hydrogenated Castor Oil, PPG-26-Buteth-26, PVM/MA Copolymer, Polysorbate 60, Silica, Polyurethane-40, Bismuth Oxychloride, Iron Oxides, Carmine, Mica, Titanium Dioxide
The last few years have been an interesting time for the world's largest direct seller. Avon is sold in 120 countries and has an enormous range of products that goes beyond skin care and makeup, all sold by five million Avon representatives racking up annual sales of over $8 billion (Source: www.avoncompany.com). Yet due to several quarters of lackluster or poor financial performance, the company announced a multiyear restructuring plan in 2006. The anticipated cost of these changes is upwards of $500 million, which includes downsizing underperforming areas and focusing on remarketing their star products. In recent years, those key products have had "cosmeceutical" appeal, with claims that have gone beyond reality (but overexaggerated claims sell big in the cosmetics industry).
The Anew Clinical line ushered in several products claiming to work like (or, in some instances, better than) cosmetic corrective procedures. Whether you are considering laser treatments, Botox, Thermage, collagen injections, or even liposuction, the ads for Anew Clinical were designed to make you rethink that decision.
It is definitely impressive that Avon invested $100 million on a state-of-the-art research and product development facility in New York, but despite some innovative products that compete with the best of the best (typically for much less money), no cosmetics company has (or will) produce skin-care products that rival or beat the results obtainable from medical procedures. It's admittedly easier to slather on a cream or stroke a pad over your face than to make an office call and shoulder the expense for a cosmetic corrective procedure, but in this case convenience and savings don't equal—or even come close to—comparable results. And lest we forget, despite the onslaught of so-called cosmeceutical products claiming to mimic the results such procedures provide, the number of these procedures being performed increases each year. If any of these works-like-(insert cosmetic corrective procedure here) products did work, the number of procedures would be declining, not rising.
The National Advertising Division (NAD) took issue with several claims Avon made in ads for their Anew Clinical products (Source: www.nadreview.org/default.asp?SessionID=1149178&DocType=1&CaseType=1). In some cases, Avon reworded their claims in ad reprints, while in others they "respectfully disagreed" with the NAD conclusions but agreed to take their comments into consideration for future ads. We'll see how this turns out, but, based on their current ads, the message remains that Anew Clinical products are at the forefront of making cosmetic corrective procedure results as easy as calling your Avon representative and reciting your credit card number.
As a major international cosmetics company, Avon has several initiatives in place that prove its commitment to women and the environment. Whether donating to women's health concerns (most notably breast cancer), surpassing environmental regulations, or financially supporting alternative methods to animal testing, Avon's principles are responsible and admirable. If you pay attention to the best of what they have to offer, you will not only be supporting Avon's mission to improve the lives of women but also gaining some wonderful products, making it a win-win situation.
The bad news is that unless you know what you want and order from Avon's Web site, dealing with an Avon representative tends to be a frustrating experience. Try as they might, most of them are mere order-takers. They cannot keep up with the product assortment, sales, and changes that occur between Avon's "campaigns." One of the representatives we dealt with was quite frank about how much she didn't know, and mentioned that they are not kept as up-to-date as they should be, not to mention the haphazard assortment of testers or samples available. On the flipside, Avon is a wonderful mail-order company should you need to return or exchange products. Unlike companies with a similar business model (Arbonne comes to mind), Avon makes the process smooth and hassle-free, with a "if you're not happy, we're not" motto that epitomizes outstanding customer service.
For more information about Avon, call (800) 500-AVON or visit www.avon.com.
If you've been noticing more magazine and television ads for Avon recently, it's no accident. According to an article in the November 21, 2005, issue of The Rose Sheet, Avon's ad spending through 2008 will reach "historical heights" due in part to the brand's flat performance the past couple of years. Avon's CEO Andrea Jung admitted that the company's makeup business has struggled due to increased competition, a point we wholeheartedly agree with. Avon may be viewed as a skin-care innovator, but when it comes to makeup they're more follow-the-leaders than trail blazers. Admittedly, their foundations, powders, blush, and lipsticks have smoother, more state-of-the-art textures than ever, but with few exceptions none of them are setting a precedent that other, more innovative companies are likely to follow.
You will find some outstanding Avon makeup products to consider, but perhaps due to the sheer size of the collection there are far too many mediocre products, especially among the eyeshadows, pencils, and mascaras. Given that Avon isn't as easy to obtain as comparable products at your local drug or department store, many of the makeup items end up being a tough sell. After all, who wants to go out of their way for average products? Turning to what Avon does really well, you'll find their loose and pressed powders have amazingly silky textures and natural finishes. Their blushes are wonderful, and a few of the lipsticks and foundations are definitely worth talking about with enthusiasm. Another positive point is that Avon regularly discounts their makeup, often upwards of 50% during any given campaign (Avon's campaigns run for two weeks and the specials change each time). If you shop at the right time, the best of Avon color can be yours for less than you'd pay for most low-cost drugstore makeup.