Here's another relatively inexpensive lightweight eye-area product from Elements housed in a slim component that's outfitted with a rollerball applicator that dispenses the product. The ceramic rollerball feels cooling, and the massaging action is a good way to reduce morning puffiness, but not any better than a cold compress or just getting up and walking around. The rollerball is useless and rather silly for any other benefit. This won't reduce undereye bags that result from aging or sun damage, as skin-care products have limitations when it comes to this concern. There is no benefit a ceramic rollerball has for that issue whatsoever.
Although we've recommended these types of products in the past, this particular formula is a problem due to an unusually high amount of sunscreen ingredients; despite the high amount, however, there's no SPF rating, which is a mystery. Although the sunscreen ingredients are anti-wrinkle for sure, applying them so close to the eye is a problem, because some people will find these ingredients sensitizing when applied around the eyes.
Avon's Amethyst Mineral Complex is really a mix of amethyst ferment along with other mineral ferments, such as copper, magnesium, and zinc. This isn't the least bit "nutrient-rich" because minerals applied topically do not benefit skin the way they benefit the body when consumed in foods.
Fermentation of minerals is a process that involves bacteria and/or fungus breaking the mineral down in such a way that it becomes more bioavailable for absorption into the skin. There is some research showing mineral ferments can have wound-healing and collagen-producing benefits, although amethyst is not one of the minerals shown to have this benefit. One more point: While ferments can be good ingredients, they aren't the best, and we would never recommend you rely on them as your source for anti-aging benefits. The skin is a complex organ, so you cannot rely on any one ingredient—no matter how good it is—to keep your skin healthy.
All told, this is an eye roller, meaning you should just roll your eyes at it, and then move on to something better!
- Ceramic rollerball feels cooling without causing irritation.
- Some good mineral ferments that can have skin-healing benefits.
- Contains high amounts of sunscreen ingredients that are problematic for use close to the eyes.
- Despite the inclusion of sunscreen ingredients, this product doesn't have an SPF so you can't rely on it for sun protection.
- Can be problematic for those with sensitive skin.
- Could contain a better assortment of beneficial ingredients such as antioxidants.
- Cannot reduce puffiness or undereye bags related to aging; this concern can be addressed only via cosmetic corrective procedures; lasers and injections are what you need in this case.
Infused with nutrient-rich Amethyst Mineral Complex. Helps skin look younger and healthier as fine lines appear to fade. Suitable for sensitive skin. Cooling ceramic roller ball smooths the look of wrinkles.
Water/Eau, Ethylhexyl Methoxycinnamate, Glycerin, Ethylhexyl Salicylate, Butylene Glycol, Dimethicone, Silica, Butyl Methoxydibenzoylmethane, Homosalate, Amethyst Extract, Saccharomyces/Calcium, Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Potassium Ferment, Saccharomyces/Magnesium Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Manganese Ferment, Saccharomyces/Iron Ferment, Saccharomyces/Silicon Ferment, Saccharomyces Ferment Lysate Filtrate, PEG-40 Stearate, Steareth-2, Glyceryl Stearate, Hydrogenated, Polydecene, Dimethicone Crosspolymer, Carbomer, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Phosphoric Acid, Sodium Hydroxide, Phenoxyethanol, Chlorphenesin, Disodium EDTA, Sodium Dehydroacetate.
The last few years have been an interesting time for the world's largest direct seller. Avon is sold in 120 countries and has an enormous range of products that goes beyond skin care and makeup, all sold by five million Avon representatives racking up annual sales of over $8 billion (Source: www.avoncompany.com). Yet due to several quarters of lackluster or poor financial performance, the company announced a multiyear restructuring plan in 2006. The anticipated cost of these changes is upwards of $500 million, which includes downsizing underperforming areas and focusing on remarketing their star products. In recent years, those key products have had "cosmeceutical" appeal, with claims that have gone beyond reality (but overexaggerated claims sell big in the cosmetics industry).
The Anew Clinical line ushered in several products claiming to work like (or, in some instances, better than) cosmetic corrective procedures. Whether you are considering laser treatments, Botox, Thermage, collagen injections, or even liposuction, the ads for Anew Clinical were designed to make you rethink that decision.
It is definitely impressive that Avon invested $100 million on a state-of-the-art research and product development facility in New York, but despite some innovative products that compete with the best of the best (typically for much less money), no cosmetics company has (or will) produce skin-care products that rival or beat the results obtainable from medical procedures. It's admittedly easier to slather on a cream or stroke a pad over your face than to make an office call and shoulder the expense for a cosmetic corrective procedure, but in this case convenience and savings don't equal—or even come close to—comparable results. And lest we forget, despite the onslaught of so-called cosmeceutical products claiming to mimic the results such procedures provide, the number of these procedures being performed increases each year. If any of these works-like-(insert cosmetic corrective procedure here) products did work, the number of procedures would be declining, not rising.
The National Advertising Division (NAD) took issue with several claims Avon made in ads for their Anew Clinical products (Source: www.nadreview.org/default.asp?SessionID=1149178&DocType=1&CaseType=1). In some cases, Avon reworded their claims in ad reprints, while in others they "respectfully disagreed" with the NAD conclusions but agreed to take their comments into consideration for future ads. We'll see how this turns out, but, based on their current ads, the message remains that Anew Clinical products are at the forefront of making cosmetic corrective procedure results as easy as calling your Avon representative and reciting your credit card number.
As a major international cosmetics company, Avon has several initiatives in place that prove its commitment to women and the environment. Whether donating to women's health concerns (most notably breast cancer), surpassing environmental regulations, or financially supporting alternative methods to animal testing, Avon's principles are responsible and admirable. If you pay attention to the best of what they have to offer, you will not only be supporting Avon's mission to improve the lives of women but also gaining some wonderful products, making it a win-win situation.
The bad news is that unless you know what you want and order from Avon's Web site, dealing with an Avon representative tends to be a frustrating experience. Try as they might, most of them are mere order-takers. They cannot keep up with the product assortment, sales, and changes that occur between Avon's "campaigns." One of the representatives we dealt with was quite frank about how much she didn't know, and mentioned that they are not kept as up-to-date as they should be, not to mention the haphazard assortment of testers or samples available. On the flipside, Avon is a wonderful mail-order company should you need to return or exchange products. Unlike companies with a similar business model (Arbonne comes to mind), Avon makes the process smooth and hassle-free, with a "if you're not happy, we're not" motto that epitomizes outstanding customer service.
For more information about Avon, call (800) 500-AVON or visit www.avon.com.
If you've been noticing more magazine and television ads for Avon recently, it's no accident. According to an article in the November 21, 2005, issue of The Rose Sheet, Avon's ad spending through 2008 will reach "historical heights" due in part to the brand's flat performance the past couple of years. Avon's CEO Andrea Jung admitted that the company's makeup business has struggled due to increased competition, a point we wholeheartedly agree with. Avon may be viewed as a skin-care innovator, but when it comes to makeup they're more follow-the-leaders than trail blazers. Admittedly, their foundations, powders, blush, and lipsticks have smoother, more state-of-the-art textures than ever, but with few exceptions none of them are setting a precedent that other, more innovative companies are likely to follow.
You will find some outstanding Avon makeup products to consider, but perhaps due to the sheer size of the collection there are far too many mediocre products, especially among the eyeshadows, pencils, and mascaras. Given that Avon isn't as easy to obtain as comparable products at your local drug or department store, many of the makeup items end up being a tough sell. After all, who wants to go out of their way for average products? Turning to what Avon does really well, you'll find their loose and pressed powders have amazingly silky textures and natural finishes. Their blushes are wonderful, and a few of the lipsticks and foundations are definitely worth talking about with enthusiasm. Another positive point is that Avon regularly discounts their makeup, often upwards of 50% during any given campaign (Avon's campaigns run for two weeks and the specials change each time). If you shop at the right time, the best of Avon color can be yours for less than you'd pay for most low-cost drugstore makeup.