12.23.2014
10
1040
Smooth Minerals Pressed Foundation (Discontinued)
Rating
$11
Last Updated:12.23.2014
Jar Packaging:No
Tested on animals:Yes
Review Overview

This is an outstanding medium-to-full coverage pressed-powder foundation for all skin types. The texture is creamy and smooth (just as the name suggests), if a bit dry, yet the effect is incredibly skin-like, leaving a luminous, non-chalky glow without shimmer (with the exception of those in the Deep shade range, which have noticeable shine).

This powder goes on beautifully, without exaggerating lines or caking around blemishes. The shades are equally impressive, with workable options for both fair and medium-to-dark skin tones. Nutmeg proved to be an especially lovely neutral shade for dark skin tones, while Spice was a bit too orange.

Rather than gunk up your brushes, this foundation applies better with a sponge, but a brush can work if you desire more sheer coverage. Though it lacks an SPF rating, Smooth Minerals applies well over moisturizer with sunscreen, and there’s enough titanium dioxide and other sunscreen ingredients in the formula that it wouldn’t be a surprise if Avon announces later on that this does indeed provide some sun protection.

Please note that there is a discrepancy on the packaging: the ingredient list is not correct. Our team confirmed with Avon that the correct ingredient list is on their site (and ours), not on the box.

Claims
Ingredients

Mica, Titanium Dioxide, Iron Oxides, Bismuth Oxychloride, Zinc Stearate, Zinc Oxide, Ethylhexyl Methoxycinnamate, DI-PPG-3 Myristyl Ether Adipate, Dimethicone, Saccharomyces/Copper Ferment, Saccharomyces/Magnesium Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Malachite Ferment, Saccharomyces/Tourmaline Ferment, Tocopheryl Acetate, Retinyl Palmitate, Diisostearyl Malate, Silica, Tocopherol, Sorbitan Sesquioleate, Sodium Dehydroacetate, Calcium PCA, Kaolin, Zinc PCA, BHT, Methylparaben, Butylparaben

Brand Overview

Avon At-A-Glance

Strengths: Broad-spectrum sun protection from most of the SPF products; a selection of good cleansers, moisturizers, and serums; a phenomenal concealer and a handful of other excellent makeup products at bargain prices; the company provides complete ingredient lists on its Web site and offers some of the most helpful Customer Service associates in the industry.

Weaknesses: The Clearskin products are mostly irritating and poor choices for anyone battling blemishes; the Anew Clinical lineup isn’t as impressive as its made out to be; an overreliance on jar packaging diminishes the antioxidants found in many Avon moisturizers; endless, unnecessarily repetitive moisturizers with exaggerated, outlandish claims; some of the foundations look unnatural.

The last few years have been an interesting time for the world's largest direct seller. Avon is sold in 120 countries and has an enormous range of products that goes beyond skin care and makeup, all sold by five million Avon representatives racking up annual sales of over $8 billion (Source: www.avoncompany.com). Yet due to several quarters of lackluster or poor financial performance, the company announced a multiyear restructuring plan in 2006. The anticipated cost of these changes is upwards of $500 million, which includes downsizing underperforming areas and focusing on remarketing their star products. In recent years, those key products have had "cosmeceutical" appeal, with claims that have gone beyond reality (but overexaggerated claims sell big in the cosmetics industry).

The Anew Clinical line ushered in several products claiming to work like (or, in some instances, better than) cosmetic corrective procedures. Whether you are considering laser treatments, Botox, Thermage, collagen injections, or even liposuction, the ads for Anew Clinical were designed to make you rethink that decision.

It is definitely impressive that Avon invested $100 million on a state-of-the-art research and product development facility in New York, but despite some innovative products that compete with the best of the best (typically for much less money), no cosmetics company has (or will) produce skin-care products that rival or beat the results obtainable from medical procedures. It's admittedly easier to slather on a cream or stroke a pad over your face than to make an office call and shoulder the expense for a cosmetic corrective procedure, but in this case convenience and savings don't equal—or even come close to—comparable results. And lest we forget, despite the onslaught of so-called cosmeceutical products claiming to mimic the results such procedures provide, the number of these procedures being performed increases each year. If any of these works-like-(insert cosmetic corrective procedure here) products did work, the number of procedures would be declining, not rising.

The National Advertising Division (NAD) took issue with several claims Avon made in ads for their Anew Clinical products (Source: www.nadreview.org/default.asp?SessionID=1149178&DocType=1&CaseType=1). In some cases, Avon reworded their claims in ad reprints, while in others they "respectfully disagreed" with the NAD conclusions but agreed to take their comments into consideration for future ads. We'll see how this turns out, but, based on their current ads, the message remains that Anew Clinical products are at the forefront of making cosmetic corrective procedure results as easy as calling your Avon representative and reciting your credit card number.

As a major international cosmetics company, Avon has several initiatives in place that prove its commitment to women and the environment. Whether donating to women's health concerns (most notably breast cancer), surpassing environmental regulations, or financially supporting alternative methods to animal testing, Avon's principles are responsible and admirable. If you pay attention to the best of what they have to offer, you will not only be supporting Avon's mission to improve the lives of women but also gaining some wonderful products, making it a win-win situation.

For more information about Avon, call (800) 500-AVON or visit www.avon.com.

Avon Makeup

Avon may be viewed as a skin-care innovator, but when it comes to makeup they're more follow-the-leaders than trail blazers. Admittedly, their foundations, powders, blush, and lipsticks have smoother, more state-of-the-art textures than ever, but with few exceptions none of them are setting a precedent that other, more innovative companies are likely to follow.

You will find some outstanding Avon makeup products to consider, but perhaps due to the sheer size of the collection there are far too many mediocre products, especially among the eyeshadows, pencils, and mascaras. Given that Avon isn't as easy to obtain as comparable products at your local drug or department store, many of the makeup items end up being a tough sell. After all, who wants to go out of their way for average products? Turning to what Avon does really well, you'll find their loose and pressed powders have amazingly silky textures and natural finishes. Their blushes are wonderful, and a few of the lipsticks and foundations are definitely worth talking about with enthusiasm. Another positive point is that Avon regularly discounts their makeup, often upwards of 50% during any given campaign (Avon's campaigns run for two weeks and the specials change each time). If you shop at the right time, the best of Avon color can be yours for less than you'd pay for most low-cost drugstore makeup.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!


The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
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07.15.2015
Great but can't get it

This is a wonderful product, which is is either unavailable or discontinued. I apply it with a flat makeup brush. I love it for travel because it's not liquid and doesn't have to go into the see-thru bag for TCA. It's not drying and it doesn't settle into creases. Fortunately, I bought an extra compact when it went on sale. Try Ebay, if you know your shade.

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Reviewed by
Wendelah
01.10.2015
My favorite Avon product--discontinued of course

Avon has been 'streamlining' its product offerings in recent months, so naturally, they discarded the highest-rated item in their Smooth Minerals line, the Pressed Foundation. What else is there to say? It's gone, ladies......

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MARILYN K.
10.06.2014
Finally !

Finally after years of trying to find a foundation, I discovered this marvel. It has been hard to find both a formula and a color that both worked for my dry/combo skin. I only hope that Avon doesn't discontinue as there have been various products that they have carried that I have liked and they get discontinued. Lets only hope it doesn't happen this time !

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Reviewed by
laurie w.
08.08.2014
Great makeup at a great price!

Goes on quick and easy. Evens out my skin and makes me look younger, and I am over 50! Really love this makeup. Not heavy feeling or cakey. I apply with a kabuki brush.

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Reviewed by
Anonymous
06.08.2013
My favorite

i never buy anything without "checking with Paula", sometimes i'm looking on my app while in the store to compare. This is by far my fave foundation, i'm 49 and get compliments all the time on my skin, the care is by Paula's Choice and makeup by her recommendation. I just love it, covers nicely depending on the "hand" you use and it looks luminous. I'll buy as long as they make it, sometimes it's buy one get one half off and i stock up! Sand or medium beige in summer when i use paulas selftanner

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Reviewed by
Rachel D.
02.10.2013
Luminous finish; Doesn't settle into fine lines

I am 48, have dry skin, and fine lines. First, I use Paula's Choice Extra Care Moisturizing Sunscreen SPF 30, then a primer, and then the Avon Smooth Minerals Pressed Foundation. You can apply it for light, medium, or full coverage. I no longer have to use a luminizer either. In my opinion, it is better than the leading, well-know mineral foundation.

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Anonymous
01.19.2013
Fantastic!!!

I love this mineral pressed powder form avon. the sand beige, in the "light-medium" color group is perfect for my medium tone. it goes on llike silk, covers well, lasts all day. i have oily, cystic acne prone skin thanks to hormone issues and this works so well for me. the price is fantastic and it's often on special. i've tried multiple mineral products including bare escentuals and jane iredale (waaaay expensive). this is hands-down the best and no mess!!!

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Reviewed by
Lisette
01.14.2013
Sorry to disagree with Paula's review

This looked like shiny chalk on my combination/"oilyish" medium skin. The color was perfect, but otherwise it was mask-like. I tried it 7-8 times using from a moderate amount to very little and the effect was still unnatural. It works fine for my "normal skin" daughter however.

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Momof4
01.14.2013
Sorry to differ with Paula's review

This foundation was shiny and chalky looking on my combination/"oilyish" medium skin. One of my daughters has normal/dry skin and it works well for her.

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Reviewed by
Momof4
01.14.2013
Sorry to differ with Paula's review

This foundation was shiny and chalky looking on my combination/"oilyish" medium skin. One of my daughters has normal/dry skin and it works well for her.

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Momof4
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