Smooth Minerals Pressed Foundation

by Avon  
Price:
$11 
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Category:
Makeup > Sensitive Skin Products > Mineral Makeup > Mineral Foundation
Last Updated:
6/25/2014
Jar Packaging:
No
Tested On Animals:
Yes

This is an outstanding medium-to-full coverage pressed-powder foundation for all skin types. The texture is creamy and smooth (just as the name suggests), if a bit dry, yet the effect is incredibly skin-like, leaving a luminous, non-chalky glow without shimmer (with the exception of those in the Deep shade range, which have noticeable shine).

The “mineral” designation is silly, but many women have been brainwashed into thinking “mineral” powders are better for them, so everyone in the cosmetics industry slaps the word “mineral” on their products. Regardless of the name, it goes on beautifully, without exaggerating lines or caking around blemishes. The shades are equally impressive, with workable options for both fair and medium-to-dark skin tones. Nutmeg proved to be an especially lovely neutral shade for dark skin tones, while Spice was a bit too orange.

Rather than gunk up your brushes, this foundation applies better with a sponge, but a brush can work if you desire more sheer coverage. Though it lacks an SPF rating, Smooth Minerals applies well over moisturizer with sunscreen, and there’s enough titanium dioxide and other sunscreen ingredients in the formula that it wouldn’t be a surprise if Avon announces later on that this does indeed provide some sun protection.

Please note that there is a discrepancy on the packaging: the ingredient list is not correct. Our team confirmed with Avon that the correct ingredient list is on their site (and ours), not on the box.

Mica, Titanium Dioxide, Iron Oxides, Bismuth Oxychloride, Zinc Stearate, Zinc Oxide, Ethylhexyl Methoxycinnamate, DI-PPG-3 Myristyl Ether Adipate, Dimethicone, Saccharomyces/Copper Ferment, Saccharomyces/Magnesium Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Malachite Ferment, Saccharomyces/Tourmaline Ferment, Tocopheryl Acetate, Retinyl Palmitate, Diisostearyl Malate, Silica, Tocopherol, Sorbitan Sesquioleate, Sodium Dehydroacetate, Calcium PCA, Kaolin, Zinc PCA, BHT, Methylparaben, Butylparaben

The last few years have been an interesting time for the world's largest direct seller. Avon is sold in 120 countries and has an enormous range of products that goes beyond skin care and makeup, all sold by five million Avon representatives racking up annual sales of over $8 billion (Source: www.avoncompany.com). Yet due to several quarters of lackluster or poor financial performance, the company announced a multiyear restructuring plan in 2006. The anticipated cost of these changes is upwards of $500 million, which includes downsizing underperforming areas and focusing on remarketing their star products. In recent years, those key products have had "cosmeceutical" appeal, with claims that have gone beyond reality (but overexaggerated claims sell big in the cosmetics industry).

The Anew Clinical line ushered in several products claiming to work like (or, in some instances, better than) cosmetic corrective procedures. Whether you are considering laser treatments, Botox, Thermage, collagen injections, or even liposuction, the ads for Anew Clinical were designed to make you rethink that decision.

It is definitely impressive that Avon invested $100 million on a state-of-the-art research and product development facility in New York, but despite some innovative products that compete with the best of the best (typically for much less money), no cosmetics company has (or will) produce skin-care products that rival or beat the results obtainable from medical procedures. It's admittedly easier to slather on a cream or stroke a pad over your face than to make an office call and shoulder the expense for a cosmetic corrective procedure, but in this case convenience and savings don't equal—or even come close to—comparable results. And lest we forget, despite the onslaught of so-called cosmeceutical products claiming to mimic the results such procedures provide, the number of these procedures being performed increases each year. If any of these works-like-(insert cosmetic corrective procedure here) products did work, the number of procedures would be declining, not rising.

The National Advertising Division (NAD) took issue with several claims Avon made in ads for their Anew Clinical products (Source: www.nadreview.org/default.asp?SessionID=1149178&DocType=1&CaseType=1). In some cases, Avon reworded their claims in ad reprints, while in others they "respectfully disagreed" with the NAD conclusions but agreed to take their comments into consideration for future ads. We'll see how this turns out, but, based on their current ads, the message remains that Anew Clinical products are at the forefront of making cosmetic corrective procedure results as easy as calling your Avon representative and reciting your credit card number.

As a major international cosmetics company, Avon has several initiatives in place that prove its commitment to women and the environment. Whether donating to women's health concerns (most notably breast cancer), surpassing environmental regulations, or financially supporting alternative methods to animal testing, Avon's principles are responsible and admirable. If you pay attention to the best of what they have to offer, you will not only be supporting Avon's mission to improve the lives of women but also gaining some wonderful products, making it a win-win situation.

The bad news is that unless you know what you want and order from Avon's Web site, dealing with an Avon representative tends to be a frustrating experience. Try as they might, most of them are mere order-takers. They cannot keep up with the product assortment, sales, and changes that occur between Avon's "campaigns." One of the representatives we dealt with was quite frank about how much she didn't know, and mentioned that they are not kept as up-to-date as they should be, not to mention the haphazard assortment of testers or samples available. On the flipside, Avon is a wonderful mail-order company should you need to return or exchange products. Unlike companies with a similar business model (Arbonne comes to mind), Avon makes the process smooth and hassle-free, with a "if you're not happy, we're not" motto that epitomizes outstanding customer service.

For more information about Avon, call (800) 500-AVON or visit www.avon.com.

Avon Makeup

If you've been noticing more magazine and television ads for Avon recently, it's no accident. According to an article in the November 21, 2005, issue of The Rose Sheet, Avon's ad spending through 2008 will reach "historical heights" due in part to the brand's flat performance the past couple of years. Avon's CEO Andrea Jung admitted that the company's makeup business has struggled due to increased competition, a point we wholeheartedly agree with. Avon may be viewed as a skin-care innovator, but when it comes to makeup they're more follow-the-leaders than trail blazers. Admittedly, their foundations, powders, blush, and lipsticks have smoother, more state-of-the-art textures than ever, but with few exceptions none of them are setting a precedent that other, more innovative companies are likely to follow.

You will find some outstanding Avon makeup products to consider, but perhaps due to the sheer size of the collection there are far too many mediocre products, especially among the eyeshadows, pencils, and mascaras. Given that Avon isn't as easy to obtain as comparable products at your local drug or department store, many of the makeup items end up being a tough sell. After all, who wants to go out of their way for average products? Turning to what Avon does really well, you'll find their loose and pressed powders have amazingly silky textures and natural finishes. Their blushes are wonderful, and a few of the lipsticks and foundations are definitely worth talking about with enthusiasm. Another positive point is that Avon regularly discounts their makeup, often upwards of 50% during any given campaign (Avon's campaigns run for two weeks and the specials change each time). If you shop at the right time, the best of Avon color can be yours for less than you'd pay for most low-cost drugstore makeup.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    3 / 4 Good
  2. Was this product a good value? (4 = Best)

    3 / 4 Good
  3. Would you recommend this product? (4 = Best)

    3 / 4 Good
Page of 1
  1. Rachel D.
    Reviewed on Saturday, June 08, 2013
    • Recommend
      4 / 4
    • Results
      4 / 4
    • Value
      4 / 4
    My favorite
    • i never buy anything without "checking with Paula", sometimes i'm looking on my app while in the store to compare. This is by far my fave foundation, i'm 49 and get compliments all the time on my skin, the care is by Paula's Choice and makeup by her recommendation. I just love it, covers nicely depending on the "hand" you use and it looks luminous. I'll buy as long as they make it, sometimes it's buy one get one half off and i stock up! Sand or medium beige in summer when i use paulas selftanner

  2. Anonymous
    Reviewed on Sunday, February 10, 2013
    • Recommend
      4 / 4
    • Results
      4 / 4
    • Value
      4 / 4
    Luminous finish; Doesn't settle into fine lines
    • I am 48, have dry skin, and fine lines. First, I use Paula's Choice Extra Care Moisturizing Sunscreen SPF 30, then a primer, and then the Avon Smooth Minerals Pressed Foundation. You can apply it for light, medium, or full coverage. I no longer have to use a luminizer either. In my opinion, it is better than the leading, well-know mineral foundation.

  3. Lisette
    Reviewed on Saturday, January 19, 2013
    • Recommend
      4 / 4
    • Value
      4 / 4
    • Results
      4 / 4
    Fantastic!!!
    • I love this mineral pressed powder form avon. the sand beige, in the "light-medium" color group is perfect for my medium tone. it goes on llike silk, covers well, lasts all day. i have oily, cystic acne prone skin thanks to hormone issues and this works so well for me. the price is fantastic and it's often on special. i've tried multiple mineral products including bare escentuals and jane iredale (waaaay expensive). this is hands-down the best and no mess!!!

  4. Momof4
    Reviewed on Monday, January 14, 2013
    • Results
      2 / 4
    • Recommend
      2 / 4
    • Value
      2 / 4
    Sorry to disagree with Paula's review
    • This looked like shiny chalk on my combination/"oilyish" medium skin. The color was perfect, but otherwise it was mask-like. I tried it 7-8 times using from a moderate amount to very little and the effect was still unnatural. It works fine for my "normal skin" daughter however.

  5. Momof4
    Reviewed on Monday, January 14, 2013
    • Value
      2 / 4
    • Results
      2 / 4
    • Recommend
      2 / 4
    Sorry to differ with Paula's review
    • This foundation was shiny and chalky looking on my combination/"oilyish" medium skin. One of my daughters has normal/dry skin and it works well for her.

  6. Momof4
    Reviewed on Monday, January 14, 2013
    • Recommend
      2 / 4
    • Results
      2 / 4
    • Value
      2 / 4
    Sorry to differ with Paula's review
    • This foundation was shiny and chalky looking on my combination/"oilyish" medium skin. One of my daughters has normal/dry skin and it works well for her.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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