Anew Clinical Luminosity Pro Brightening Hand Cream SPF 15 (Discontinued)

by Avon  Anew Clinical
Price:
$15 - 2.6 fl. oz.
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Category:
Skin Care > Retinol Products > Hand Creams with Sunscreen
Last Updated:
4/8/2013
Jar Packaging:
No
pH:
3.60
Tested On Animals:
Yes

Before we discuss this hand cream’s claims, which are completely off base, you need to know that this is a very good option for treating dry hands while also providing broad-spectrum sun protection. The formula also contains about a 2% to 3% concentration of glycolic acid and is formulated at a pH that will allow exfoliation to occur, although the amount of glycolic acid isn’t enough to prompt the kind of rejuvenating exfoliation that sun-damaged skin needs.

Regardless, this is still a great hand cream with sunscreen. It is packed with antioxidants, retinol, soothing agents, and even a small amount of plant extracts that have research showing they have the potential to lighten discolorations. Hands are often the first place below the neck to show “age spots” from cumulative sun damage.

Now for the far-out claims: Avon maintains that this hand cream contains “injectable-grade L-aspartic acid,” which is supposed to fade your dark spots. Avon, come on! First, there are no “injectable-grade” skin lighteners, or injectable-grade anything—it is a nonsense term. Not even the gold standard for treating discolorations—hydroquinone—is ever injected; it must be applied topically to have any effect.

What makes the claim even more laughable is that L-aspartic acid (a non-essential amino acid that for cosmetic products is usually synthetic) has not a shred of published research proving topical application helps lighten any type of discoloration. The sunscreen and antioxidants in this hand cream have a better shot at fading discolorations because they at least help protect your hands from further sun damage, while also allowing skin to start functioning in a more normal manner.

Bottom line: You can forget about this hand cream being an injectable-grade anything and focus on the fact that it is an excellent hand cream with an in-part avobenzone sunscreen, thus ensuring critical UVA protection.

Formulated with injectable-grade L-Aspartic Acid to help inhibit pigment production and fade the look of dark spots. In 1 week, dramatically reduces the look of crepiness and fine lines. Over time, improves dark spots by up to 100%. Retexturizes for younger-looking skin.

Active: Octinoxate (7.5%), Oxybenzone (4%), Avobenzone (2%) Other: Water, Glycerin, Pentaerythrityl Tetraethylhexanoate, Steareth-2, Glycolic Acid, Behenyl Alcohol, Dimethicone, PEG-40 Stearate, Myristyl Myristate, Trisiloxane, Lauryl Lactate, Aspartic Acid, Zea Mays (Corn) Kernel Extract, Phytol, Butyrospermum Parkii (Shea) Butter, Cola Nitida Seed Extract, Glycine Soja (Soybean) Seed Extract, Punica Granatum Fruit Juice, Retinyl Palmitate, Daucus Carota Sativa (Carrot) Root Extract, Ascorbyl Palmitate, Helianthus Annuus (Sunflower) Seed Extract, Retinol, Glycine Soja (Soybean) Oil, Saxifraga Sarmentosa Extract, Vitis Vinifera (Grape) Fruit Extract, Tocopherol, Beta-Carotene, Morus Nigra Root Extract, Scutellaria Baicalensis Root Extract, Glyceryl Stearate, PEG-100 Stearate, PVM/MA Decadiene Crosspolymer, Xanthan Gum, Silica, Acrylates/Carbamate Copolymer, Maltodextrin, Lecithin, Trimethylsiloxysilicate, Butylene Glycol, Ammonium Hydroxide, Phenoxyethanol, Methylparaben, Disodium EDTA, BHT, Fragrance

The last few years have been an interesting time for the world's largest direct seller. Avon is sold in 120 countries and has an enormous range of products that goes beyond skin care and makeup, all sold by five million Avon representatives racking up annual sales of over $8 billion (Source: www.avoncompany.com). Yet due to several quarters of lackluster or poor financial performance, the company announced a multiyear restructuring plan in 2006. The anticipated cost of these changes is upwards of $500 million, which includes downsizing underperforming areas and focusing on remarketing their star products. In recent years, those key products have had "cosmeceutical" appeal, with claims that have gone beyond reality (but overexaggerated claims sell big in the cosmetics industry).

The Anew Clinical line ushered in several products claiming to work like (or, in some instances, better than) cosmetic corrective procedures. Whether you are considering laser treatments, Botox, Thermage, collagen injections, or even liposuction, the ads for Anew Clinical were designed to make you rethink that decision.

It is definitely impressive that Avon invested $100 million on a state-of-the-art research and product development facility in New York, but despite some innovative products that compete with the best of the best (typically for much less money), no cosmetics company has (or will) produce skin-care products that rival or beat the results obtainable from medical procedures. It's admittedly easier to slather on a cream or stroke a pad over your face than to make an office call and shoulder the expense for a cosmetic corrective procedure, but in this case convenience and savings don't equal—or even come close to—comparable results. And lest we forget, despite the onslaught of so-called cosmeceutical products claiming to mimic the results such procedures provide, the number of these procedures being performed increases each year. If any of these works-like-(insert cosmetic corrective procedure here) products did work, the number of procedures would be declining, not rising.

The National Advertising Division (NAD) took issue with several claims Avon made in ads for their Anew Clinical products (Source: www.nadreview.org/default.asp?SessionID=1149178&DocType=1&CaseType=1). In some cases, Avon reworded their claims in ad reprints, while in others they "respectfully disagreed" with the NAD conclusions but agreed to take their comments into consideration for future ads. We'll see how this turns out, but, based on their current ads, the message remains that Anew Clinical products are at the forefront of making cosmetic corrective procedure results as easy as calling your Avon representative and reciting your credit card number.

As a major international cosmetics company, Avon has several initiatives in place that prove its commitment to women and the environment. Whether donating to women's health concerns (most notably breast cancer), surpassing environmental regulations, or financially supporting alternative methods to animal testing, Avon's principles are responsible and admirable. If you pay attention to the best of what they have to offer, you will not only be supporting Avon's mission to improve the lives of women but also gaining some wonderful products, making it a win-win situation.

The bad news is that unless you know what you want and order from Avon's Web site, dealing with an Avon representative tends to be a frustrating experience. Try as they might, most of them are mere order-takers. They cannot keep up with the product assortment, sales, and changes that occur between Avon's "campaigns." One of the representatives we dealt with was quite frank about how much she didn't know, and mentioned that they are not kept as up-to-date as they should be, not to mention the haphazard assortment of testers or samples available. On the flipside, Avon is a wonderful mail-order company should you need to return or exchange products. Unlike companies with a similar business model (Arbonne comes to mind), Avon makes the process smooth and hassle-free, with a "if you're not happy, we're not" motto that epitomizes outstanding customer service.

For more information about Avon, call (800) 500-AVON or visit www.avon.com.

Avon Makeup

If you've been noticing more magazine and television ads for Avon recently, it's no accident. According to an article in the November 21, 2005, issue of The Rose Sheet, Avon's ad spending through 2008 will reach "historical heights" due in part to the brand's flat performance the past couple of years. Avon's CEO Andrea Jung admitted that the company's makeup business has struggled due to increased competition, a point we wholeheartedly agree with. Avon may be viewed as a skin-care innovator, but when it comes to makeup they're more follow-the-leaders than trail blazers. Admittedly, their foundations, powders, blush, and lipsticks have smoother, more state-of-the-art textures than ever, but with few exceptions none of them are setting a precedent that other, more innovative companies are likely to follow.

You will find some outstanding Avon makeup products to consider, but perhaps due to the sheer size of the collection there are far too many mediocre products, especially among the eyeshadows, pencils, and mascaras. Given that Avon isn't as easy to obtain as comparable products at your local drug or department store, many of the makeup items end up being a tough sell. After all, who wants to go out of their way for average products? Turning to what Avon does really well, you'll find their loose and pressed powders have amazingly silky textures and natural finishes. Their blushes are wonderful, and a few of the lipsticks and foundations are definitely worth talking about with enthusiasm. Another positive point is that Avon regularly discounts their makeup, often upwards of 50% during any given campaign (Avon's campaigns run for two weeks and the specials change each time). If you shop at the right time, the best of Avon color can be yours for less than you'd pay for most low-cost drugstore makeup.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    2 / 4 Average
  2. Was this product a good value? (4 = Best)

    3 / 4 Good
  3. Would you recommend this product? (4 = Best)

    1 / 4 Poor
Page of 1
  1. Cath P
    Reviewed on Sunday, October 06, 2013
    • Results
      2 / 4
    • Recommend
      1 / 4
    • Value
      3 / 4
    Not a fan of the texture
    • Got this product at a discounted price on eBay so a pretty good value. However I found the texture, although relatively thick (which I prefer for my dry hands), lacks emollience. As a result it goes on like a thick paste and is difficult to blend and actually makes my hands feel dry after applying. I like the texture of the Neutrogena Hand Treatment much better, however that one does not come with sunscreen. Search for a great moisturizer with good SPF factor for dry sensitive hands continues...

  2. Dorothy G.S.
    Reviewed on Thursday, February 28, 2013
    • Results
      1 / 4
    • Value
      1 / 4
    • Recommend
      1 / 4
    Discontinued
    • After reading the stellar review for this product, I've tried to purchase it only to be told that Avon has removed it from their line. What a disappointment!

  3. Anonymous
    Reviewed on Saturday, February 16, 2013
    • Results
      3 / 4
    • Value
      4 / 4
    • Recommend
      2 / 4
    Good and Greasy
    • Purchased this hand cream on sale, 2 for the price of one, can't beat that Impressive ingredients, but I found the product too greasy for my liking And it is highly fragrant, smells like a beachy sunscreen, not bad, would prefer no fragrance. Will use, but likely try another brand next.

  4. Anonymous
    Reviewed on Saturday, February 16, 2013
    • Value
      4 / 4
    • Recommend
      2 / 4
    • Results
      3 / 4
    Good and Greasy
    • Purchased this hand cream on sale, 2 for the price of one, can't beat that Impressive ingredients, but I found the product too greasy for my liking And it is highly fragrant, smells like a beachy sunscreen, not bad, would prefer no fragrance. Will use, but likely try another brand next.

About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

View Media Highlights

 

The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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