Anew Ultimate 7S Eye System is a two-part product packaged in one jar (sigh, another jar package—cosmetics companies just hope women don't know any better; thankfully our readers do), and it's made out to be nothing short of an eye-area miracle (Avon sells lots and lots of miraculous products if you believe even a portion of their claims). If you need to give your eyes a lift, or get rid of dark circles or wrinkles, Avon insists you should look no further than this product, yet what about all of their other eye-area products making the same claims? If those worked to eliminate wrinkles, under-eye bags, and dark circles, then why add this one?
In any event, the top portion of this product is labeled as Elixir. It has a thick yet silky texture and is quite emollient. Several antioxidants and peptides are included as well as a type of retinol known as retinoxytrimethylsilane, but none of these will remain stable because Elixir's jar packaging will routinely expose these delicate ingredients to degrading light and air (see More Info for details).
Elixir also contains a problematic plant oil known as perilla. Related to the mint family, perilla oil is irritating (Source: www.naturaldatabase.com). It has some beneficial components, such as fatty acids and antioxidants, but there are other plant oils that offer these benefits without putting skin at risk of pro-aging irritation. This would be less of an issue if Avon had used a tiny amount of this plant oil, but it's one of the main ingredients.
Last, like many eye-area products (see More Info to learn why you don't need an eye cream), this contains the mineral pigments titanium dioxide and mica for a brightening and shine effect. That can look good, but it's a makeup effect, not skin care, and has no lasting impact on dark circles.
Housed underneath Elixir is the Cream, whose texture is lighter than Elixir yet the formula has the same issues due to its jar packaging and inclusion of a fair amount of perilla seed oil. The Cream also contains fennel extract, a plant that poses an additional risk of irritation. See More Info to learn why daily use of products with irritating ingredients is a problem.
In the end, despite the dual-product concept and claims of vanquishing every eye-area concern, this duo is not among the "ultimate" options for improving signs of aging anywhere on the face.
- Both Elixir and Cream contain an exciting mix of peptides and antioxidants.
- Both Elixir and Cream hydrate and smooth dry skin anywhere on the face.
- Both Elixir and Cream contain irritating perilla seed oil.
- Nothing in either formula can improve under-eye bags or dark circles.
- Jar packaging won't keep the numerous antioxidants and peptides stable during use.
Why Jar Packaging is Problem:
The fact that it's packaged in a jar means the beneficial ingredients won't remain stable once it is opened. All plant extracts, vitamins, antioxidants, and other state-of-the-art ingredients break down in the presence of air, so once a jar is opened and lets the air in, these important ingredients begin to deteriorate. Jars also are unsanitary because you're dipping your fingers into them with each use, adding bacteria which further deteriorate the beneficial ingredients (Sources: Free Radical Biology and Medicine, September 2007, pages 818–829; Ageing Research Reviews, December 2007, pages 271–288; Dermatologic Therapy, September-October 2007, pages 314–321; International Journal of Pharmaceutics, June 12, 2005, pages 197–203; Pharmaceutical Development and Technology, January 2002, pages 1–32; International Society for Horticultural Science, www.actahort.org/members/showpdf?booknrarnr=778_5; Beautypackaging.com; and www.beautypackaging.com/articles/2007/03/airless-packaging.php).
Why You Don't Need an Eye Cream:
We know it's hard to believe, but the truth is you don't need a special product for the eye area, whether labeled eye cream or something else. Although there is much you can do to improve the skin around your eyes, the ingredients capable of doing that don't need to come from, and often aren't even included in, an eye cream. For example, most eye creams (such as this one) don't contain sunscreen, and that is a serious problem because it leaves the skin around your eyes vulnerable to sun damage, which will make dark circles and wrinkling worse!
You can save money and take superior care of your eye area by using your face product, if it is well formulated and appropriate for the skin type around your eyes!
How Daily Use of Irritating Ingredients Hurts Skin:
Irritation, whether you see it on the surface of your skin or not, causes inflammation and as a result impairs healing, damages collagen, and depletes the vital substances your skin needs to stay young. For these reasons, it is best to eliminate, or minimize as much as possible, your exposure to known skin irritants, especially when there are brilliant formulas available that do not include these types of problematic ingredients (Sources: Inflammation Research, December 2008, pages 558–563; Skin Pharmacology and Physiology, June 2008, pages 124–135, and November-December 2000, pages 358–371; Journal of Investigative Dermatology, April 2008, pages 15–19; Journal of Cosmetic Dermatology, March 2008, pages 78–82; Mechanisms of Ageing and Development, January 2007, pages 92–105; and British Journal of Dermatology, December 2005, pages S13–S22).