Avon

Avon At-A-Glance

Strengths: Broad-spectrum sun protection from most of the SPF products; a selection of good cleansers, moisturizers, and serums; a phenomenal concealer and a handful of other excellent makeup products at bargain prices; the company provides complete ingredient lists on its Web site and offers some of the most helpful Customer Service associates in the industry.

Weaknesses: The Clearskin products are mostly irritating and poor choices for anyone battling blemishes; the Anew Clinical lineup isn’t as impressive as its made out to be; an overreliance on jar packaging diminishes the antioxidants found in many Avon moisturizers; endless, unnecessarily repetitive moisturizers with exaggerated, outlandish claims; some of the foundations look unnatural.

The last few years have been an interesting time for the world's largest direct seller. Avon is sold in 120 countries and has an enormous range of products that goes beyond skin care and makeup, all sold by five million Avon representatives racking up annual sales of over $8 billion (Source: www.avoncompany.com). Yet due to several quarters of lackluster or poor financial performance, the company announced a multiyear restructuring plan in 2006. The anticipated cost of these changes is upwards of $500 million, which includes downsizing underperforming areas and focusing on remarketing their star products. In recent years, those key products have had "cosmeceutical" appeal, with claims that have gone beyond reality (but overexaggerated claims sell big in the cosmetics industry).

The Anew Clinical line ushered in several products claiming to work like (or, in some instances, better than) cosmetic corrective procedures. Whether you are considering laser treatments, Botox, Thermage, collagen injections, or even liposuction, the ads for Anew Clinical were designed to make you rethink that decision.

It is definitely impressive that Avon invested $100 million on a state-of-the-art research and product development facility in New York, but despite some innovative products that compete with the best of the best (typically for much less money), no cosmetics company has (or will) produce skin-care products that rival or beat the results obtainable from medical procedures. It's admittedly easier to slather on a cream or stroke a pad over your face than to make an office call and shoulder the expense for a cosmetic corrective procedure, but in this case convenience and savings don't equal—or even come close to—comparable results. And lest we forget, despite the onslaught of so-called cosmeceutical products claiming to mimic the results such procedures provide, the number of these procedures being performed increases each year. If any of these works-like-(insert cosmetic corrective procedure here) products did work, the number of procedures would be declining, not rising.

The National Advertising Division (NAD) took issue with several claims Avon made in ads for their Anew Clinical products (Source: www.nadreview.org/default.asp?SessionID=1149178&DocType=1&CaseType=1). In some cases, Avon reworded their claims in ad reprints, while in others they "respectfully disagreed" with the NAD conclusions but agreed to take their comments into consideration for future ads. We'll see how this turns out, but, based on their current ads, the message remains that Anew Clinical products are at the forefront of making cosmetic corrective procedure results as easy as calling your Avon representative and reciting your credit card number.

As a major international cosmetics company, Avon has several initiatives in place that prove its commitment to women and the environment. Whether donating to women's health concerns (most notably breast cancer), surpassing environmental regulations, or financially supporting alternative methods to animal testing, Avon's principles are responsible and admirable. If you pay attention to the best of what they have to offer, you will not only be supporting Avon's mission to improve the lives of women but also gaining some wonderful products, making it a win-win situation.

The bad news is that unless you know what you want and order from Avon's Web site, dealing with an Avon representative tends to be a frustrating experience. Try as they might, most of them are mere order-takers. They cannot keep up with the product assortment, sales, and changes that occur between Avon's "campaigns." One of the representatives we dealt with was quite frank about how much she didn't know, and mentioned that they are not kept as up-to-date as they should be, not to mention the haphazard assortment of testers or samples available. On the flipside, Avon is a wonderful mail-order company should you need to return or exchange products. Unlike companies with a similar business model (Arbonne comes to mind), Avon makes the process smooth and hassle-free, with a "if you're not happy, we're not" motto that epitomizes outstanding customer service.

For more information about Avon, call (800) 500-AVON or visit www.avon.com.

Avon Makeup

If you've been noticing more magazine and television ads for Avon recently, it's no accident. According to an article in the November 21, 2005, issue of The Rose Sheet, Avon's ad spending through 2008 will reach "historical heights" due in part to the brand's flat performance the past couple of years. Avon's CEO Andrea Jung admitted that the company's makeup business has struggled due to increased competition, a point we wholeheartedly agree with. Avon may be viewed as a skin-care innovator, but when it comes to makeup they're more follow-the-leaders than trail blazers. Admittedly, their foundations, powders, blush, and lipsticks have smoother, more state-of-the-art textures than ever, but with few exceptions none of them are setting a precedent that other, more innovative companies are likely to follow.

You will find some outstanding Avon makeup products to consider, but perhaps due to the sheer size of the collection there are far too many mediocre products, especially among the eyeshadows, pencils, and mascaras. Given that Avon isn't as easy to obtain as comparable products at your local drug or department store, many of the makeup items end up being a tough sell. After all, who wants to go out of their way for average products? Turning to what Avon does really well, you'll find their loose and pressed powders have amazingly silky textures and natural finishes. Their blushes are wonderful, and a few of the lipsticks and foundations are definitely worth talking about with enthusiasm. Another positive point is that Avon regularly discounts their makeup, often upwards of 50% during any given campaign (Avon's campaigns run for two weeks and the specials change each time). If you shop at the right time, the best of Avon color can be yours for less than you'd pay for most low-cost drugstore makeup.

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Your results are in the table below. You can narrow your results by using the drop down menus or sort by toggling the column labels. If you would like to add an item to your faves check the box in the "+" column. Click the add to faves button when you're done adding items.

+ Rating Product Brand Category Price Size
Good All Over Kabuki Face Brush Avon Brushes/Applicators/Curlers  $4.99
Best Always On Point Eye Liner Avon Eye Pencil  $8.00
Good Anew Age-Transforming Compact Makeup SPF 15 (Discontinued) Avon
- Anew
Cream Foundation w/ Suncreen  $15.00
Good Anew Beauty Age-Transforming Concealer SPF 15 Avon
- Anew
Concealer with Sunscreen  $10.00
Average Anew Beauty Age-Transforming Foundation SPF 15 Avon
- Anew
Liquid Foundation w/ Sunscreen  $16.00
Average Anew Beauty Eye Lifting Serum Shadow (Discontinued) Avon
- Anew
Liquid Eyeshadow  $10.00
Average Anew Beauty Smoothing Eye Liner (Discontinued) Avon
- Anew
Eye Pencil  $10.00
Average Anew Beauty Youth-Awakening Lipstick SPF 15 (Discontinued) Avon
- Anew
Lipstick with Sunscreen  $10.00
Good Anew Clinical Absolute Even Dark Circle Corrector Avon Eye Moisturizers  $30.00 0.50 fl. oz.
Good ANEW CLINICAL Absolute Even Multi-Tone Skin Corrector Avon Moisturizer without Sunscreen  $39.99 1.00 fl. oz.
Best Anew Clinical Absolute Even Spot Correcting Hand Cream SPF 15 Avon Hand Creams with Sunscreen  $14.99 2.60 fl. oz.
Average Anew Clinical Advanced Dermabrasion System (Discontinued) Avon Scrubs  $28.00 2.50 fl. oz.
Average Anew Clinical Advanced Retexturizing Peel Avon AHAs  $25.00 30.00 pads
Average Anew Clinical Advanced Wrinkle Corrector Avon AHAs  $32.00 1.70 fl. oz.
Poor Anew Clinical Body Contouring Treatment (Discontinued) Avon Anti-Cellulite/Firming Products  $25.00 5.00 fl. oz.
Average Anew Clinical Crow’s Feet Corrector (Discontinued) Avon Wrinkle Fillers  $29.00 0.66 fl. oz.
Average Anew Clinical Derma-Full Facial Filling Cream (Discontinued) Avon Moisturizer without Sunscreen  $34.00 1.00 fl. oz.
Good Anew Clinical Derma-Full X3 Facial Filling Serum (Discontinued) Avon Serums  $54.00 1.00 fl. oz.
Average Anew Clinical Eye Lift Pro Dual Eye Lift System Avon Eye Moisturizers  $30.00 0.66 fl. oz.
Average Anew Clinical Lift & Firm Pro Serum (Discontinued) Avon Serums  $39.99 1.00 fl. oz.
Good Anew Clinical Luminosity Pro Brightening Serum (Discontinued) Avon AHAs  $39.99 1.00 fl. oz.
Average ANEW CLINICAL Pro Line Eraser Eye Treatment Avon Eye Moisturizers  $34.99 0.50 fl. oz.
Average Anew Clinical Pro Line Eraser Treatment Avon Serums  $39.99 1.00 fl. oz.
Poor Anew Clinical Resurfacing Expert Smoothing Fluid Avon AHAs  $38.00 1.00 fl. oz.
Average Anew Clinical Skinvincible Deep Recovery Cream Avon
- Anew
Moisturizer without Sunscreen  $36.00 1.00 fl. oz.
Best Anew Clinical Skinvincible Multi-Shield Lotion Broad Spectrum SPF 50 Sunscreen Avon Moisturizer with Sunscreen  $36.00 1.00 fl. oz.
Poor Anew Clinical ThermaFirm Face Lifting Cream Avon Moisturizer without Sunscreen  $32.00 1.00 fl. oz.
Poor Anew Genics Eye Treatment Avon Eye Moisturizers  $36.00 0.50 fl. oz.
Good Anew Genics Treatment Concentrate Avon Serums  $39.99 1.00 fl. oz.
Average Anew Genics Treatment Cream Avon
- Anew
AHAs  $38.00 1.00 fl. oz.
Good Anew Lash-Transforming Mascara + Serum (Discontinued) Avon
- Anew
Regular Mascara  $20.00
Average Anew Platinum Cleanser Avon Cleansers/Soaps  $13.00 4.20 fl. oz.
Average Anew Platinum Day Cream SPF 25 Avon Moisturizer with Sunscreen  $38.00 1.70 fl. oz.
Average Anew Platinum Eye & Lip Cream Avon Moisturizer without Sunscreen  $36.00 0.50 fl. oz.
Average Anew Platinum Night Cream Avon Moisturizer without Sunscreen  $38.00 1.70 fl. oz.
Average Anew Platinum Night Tourmaline Emulsion (Discontinued) Avon AHAs  $38.00 1.70 fl. oz.
Poor Anew Platinum Serum Avon Serums  $34.99 1.00 fl. oz.
Average Anew Rejuvenate 24 Hour Eye Moisturizer SPF 25 Day/Night Cream (Discontinued) Avon
- Anew
Moisturizer with Sunscreen  $28.00 0.66 fl. oz.
Average Anew Rejuvenate Day Revitalizing Cream SPF 25 Avon
- Anew
Moisturizer with Sunscreen  $30.00 1.70 fl. oz.
Poor Anew Rejuvenate Flash Facial Revitalizing Concentrate (Discontinued) Avon
- Anew
Serums  $29.99 1.00 fl. oz.
Poor Anew Rejuvenate Glycolic Facial Treatment (Discontinued) Avon
- Anew
AHAs  $26.95 2.00 fl. oz.
Poor Anew Rejuvenate Mineral Facial Rinse-Off Treatment (Discontinued) Avon
- Anew
Oil-Absorbent Masks  $25.00 1.70 fl. oz.
Average Anew Rejuvenate Night Revitalizing Cream (Discontinued) Avon
- Anew
AHAs  $30.00 1.70 fl. oz.
Average Anew Rejuvenate Night Sapphire Emulsion (Discontinued) Avon AHAs  $30.00 1.70 fl. oz.
Poor Anew Rejuvenate Revitalizing 2-in-1 Gel Cleanser Avon
- Anew
Cleansers/Soaps  $10.00 4.20 fl. oz.
Good Anew Reversalist Complete Renewal Express Wrinkle Smoother Avon Wrinkle Fillers  $30.00 0.31 fl. oz.
Average Anew Reversalist Day Renewal Cream SPF 25 Avon
- Anew
Moisturizer with Sunscreen  $32.00 1.70 fl. oz.
Average Anew Reversalist Illuminating Eye System (Discontinued) Avon
- Anew
Eye Moisturizers  $30.00 0.59 fl. oz.
Average Anew Reversalist Night Renewal Cream (Discontinued) Avon
- Anew
AHAs  $32.00 1.70 fl. oz.
Average Anew Reversalist Night Sterling Emulsion (Discontinued) Avon AHAs  $32.00 1.70 fl. oz.
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