05.08.2013
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Hydrating Mineral Veil
Rating
$20
Category:Makeup > Powders > Mineral Powder
Last Updated:05.08.2013
Jar Packaging:No
Tested on animals:No
Review Overview

Don’t be misled by the name of this loose powder. Although water is the second ingredient, it contains plenty of absorbents, including the main ingredient silica. This fact doesn’t make Mineral Veil the least bit hydrating, but hey, at least silica is a mineral.

This powder has a notable dry, slightly thick texture upon application but it quickly lightens, leaving skin feeling very dry and looking very matte. On skin the application looks iridescent, with an almost metallic shade of pink—so this isn’t something you want to swirl all over your face during the day or even at night, unless you want a very shiny, somewhat other-worldly complexion.

Because of its absorbency and finish this powder is best for normal to very oily skin; however, as mentioned, you must be willing to tolerate a lot of iridescence, which almost always makes oily skin look oilier. Plus, the hydrating claims are ludicrous; this is a drying powder—there is nothing moisturizing about it despite it containing some moisturizing lipids from rice. They simply cannot hydrate skin when paired with high amounts of absorbent ingredients.

Claims
Ingredients

Silica, Water, Silica Silylate, Oryza Sativa (Rice) Lipids, Populus Tremuloides Bark Extract, Lonicera Caprifolium (Honeysuckle) Flower Extract, Sodium Dehydroacetate, Lonicera Japonica (Honeysuckle) Flower Extract, Sorbic Acid. May Contain: Mica, Titanium Dioxide, Bismuth Oxychloride, Iron Oxides.

Brand Overview

Bare Escentuals At-a-Glance

Strengths: Good makeup removers; a few well-formulated powders with SPF; some nice eyeshadows and impressive mascaras; great “100% natural” lipliner; several elegant brush options; not too expensive.

Weaknesses:The mineral makeup has its share of pros and cons and isn't for everyone; several of the loose powder products with shine have a grainy feel and cling poorly; some of the skin care contains problematic ingredients.

Makeup is what this San Francisco-based cosmetics line is primarily about, and they use the pure and natural marketing angle to entice consumers. The self-proclaimed "healthiest, purest makeup in the world" was founded in 1976 by Diane Ranger, who left the company in the early '90s, and is now run by Leslie Blodgett, who appears regularly on QVC and the company's own infomercials to support and demonstrate her products. Blodgett is largely credited with turning the line she began into a $150 million business—no small feat. The products are sold in most Sephora boutiques and Ulta stores, though the full selection of skin-care products is most often found at the Bare Escentuals freestanding stores scattered throughout the United States.

Supporting the company's portrayal as a leader in purity are the corresponding claims that the bareMinerals makeup does not contain fragrance, oil, binders, preservatives, emulsifiers, or any other harmful chemicals. Although this line does have its advantages for someone with sensitive skin, as it turns out, bismuth oxychloride, a major ingredient in the powder formulations, can cause skin irritation, while the other minerals can be drying (Source: www.sciencelab.com/xMSDS-Bismuth_oxychloride-9923103). Regarding bismuth oxychloride, it is interesting to note that bismuth (a metallic element) seldom occurs in nature. Instead, it is a by-product of copper and lead refining, or is manufactured synthetically. Chemically, it's similar to arsenic, a fact you won't see in any advertising for bareMinerals. However, just as cosmetic-grade mineral oil is not identical to the petroleum from which it originated, neither is bismuth oxychloride identical to bismuth. The bismuth oxychloride used in cosmetics is non-toxic, but this background offers a good example of how skewed a company's definition of "natural" can be.

Aside from the health and purity claims, loose powders are as messy as it gets in terms of your vanity (countertop, not ego) and your makeup bag. The powder just gets all over the place, and the very basic packaging does not do much to minimize the mess. Additionally, while there are softer neutral shades, and some fairly exotic shades as well, most are mildly to extremely shiny and make any amount of crepey skin look more so. The face powder does provide some amount of opaque coverage, but the shine and the thickness can be a bit much. The loose powder eyeshadows and blushes apply in a somewhat lighter way, though they still provide significant coverage. Many women ask me about mineral makeup and whether or not it really is better for skin. The answer to that question is "No."

Although most mineral makeup is innocuous, the texture, appearance, and application have difficulties that make it not comparable to today's best liquid or pressed-powder foundations. We agree with bareMinerals' stance that foundation shouldn't look or feel like a mask, nor should there be a line of demarcation where the application stops. However, their foundations are not the only ones able to achieve this, and there is no inherent benefit to this type of foundation over numerous other options.

There isn't much to say about the skin-care products, but what's worth paying attention to is noted in the At-a-Glance section.

For more information about Bare Escentuals, call 1.888.795.4747 or visit www.bareescentuals.com.

About the Experts

The Beautypedia Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula Begoun herself.

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02.11.2014
Shiny!

I tried to use this product up as fast as I could before I decided to toss it. I like the original Mineral Veil but my skin has gotten drier with age so I thought I'd try the Hydrating Veil. It just made me really weirdly shiny.

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Mary H.
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