READY SPF 20 Foundation is the fragrance-free pressed-powder foundation alternative to bareMinerals' original loose-powder foundation. Right off the bat, this pressed format is much easier to use than the company's original mineral makeup.
Housed in a sleek black mirrored compact, and advertised as providing a "108% increase in skin hydration," it's no wonder that this foundation is getting so much attention—but is this foundation all that it's chalked up to be? Not quite, but it's still worthwhile for some.
Despite the claims, this is not a suitable option for those with dry skin because absorbent (read "drying") ingredients comprise the majority of the formula, and simply overpower the few emollient (read "hydrating") ingredients that are included. A dry-finish powder foundation like this is about as hydrating as sand in the desert!
On the plus side, those with oily to very oily skin will do best with this powder foundation. It keeps excess oil at bay while providing broad-spectrum, mineral-based sun protection and sheer to medium coverage. The generous shade selection has workable options for very light to very dark skin in both neutral and warm tones—and the darker shades don't look ashy.
Note:Although this foundation provides broad-spectrum sun protection on its own, you must apply it liberally and evenly to get the stated level of protection. A sheer or spot application will not provide the amount of sun protection the label indicates. If you’re not likely to apply this foundation liberally, we recommend applying it over a moisturizer with sunscreen rated SPF 15 or greater and setting your foundation with a pressed powder rated SPF 15 or greater.
- Broad-spectrum sun protection from gentle mineral actives.
- Absorbent finish helps keep oily shine in check.
- Shade range complements most skin tones.
- Not hydrating as claimed; too drying except for those with oily to very oily skin.
Active Ingredients: Titanium Dioxide 11%; Zinc Oxide 18%. Inactive Ingredients: Boron Nitride, Octyldodecyl Stearoyl Stearate, Caprylic/Capric Triglyceride, Glycerin, Magnesium Silicate, Silica, Nylon-12, Humic Acids, Rosa Canina Fruit Oil, Jojoba Esters, Corallina Officinalis Extract, Lecithin, Betaine, Algae Extract.
May Contain: Mica, Bismuth Oxychloride, Titanium Dioxide, Iron Oxides.
Makeup is what this San Francisco-based cosmetics line is primarily about, and they use the pure and natural marketing angle to entice consumers. The self-proclaimed "healthiest, purest makeup in the world" was founded in 1976 by Diane Ranger, who left the company in the early '90s, and is now run by Leslie Blodgett, who appears regularly on QVC and the company's own infomercials to support and demonstrate her products. Blodgett is largely credited with turning the line she began into a $150 million business—no small feat. The products are sold in most Sephora boutiques and Ulta stores, though the full selection of skin-care products is most often found at the Bare Escentuals freestanding stores scattered throughout the United States.
Supporting the company's portrayal as a leader in purity are the corresponding claims that the bareMinerals makeup does not contain fragrance, oil, binders, preservatives, emulsifiers, or any other harmful chemicals. Although this line does have its advantages for someone with sensitive skin, as it turns out, bismuth oxychloride, a major ingredient in the powder formulations, can cause skin irritation, while the other minerals can be drying (Source: www.sciencelab.com/xMSDS-Bismuth_oxychloride-9923103). Regarding bismuth oxychloride, it is interesting to note that bismuth (a metallic element) seldom occurs in nature. Instead, it is a by-product of copper and lead refining, or is manufactured synthetically. Chemically, it's similar to arsenic, a fact you won't see in any advertising for bareMinerals. However, just as cosmetic-grade mineral oil is not identical to the petroleum from which it originated, neither is bismuth oxychloride identical to bismuth. The bismuth oxychloride used in cosmetics is non-toxic, but this background offers a good example of how skewed a company's definition of "natural" can be.
Aside from the health and purity claims, loose powders are as messy as it gets in terms of your vanity (countertop, not ego) and your makeup bag. The powder just gets all over the place, and the very basic packaging does not do much to minimize the mess. Additionally, while there are softer neutral shades, and some fairly exotic shades as well, most are mildly to extremely shiny and make any amount of crepey skin look more so. The face powder does provide some amount of opaque coverage, but the shine and the thickness can be a bit much. The loose powder eyeshadows and blushes apply in a somewhat lighter way, though they still provide significant coverage. Many women ask me about mineral makeup and whether or not it really is better for skin. The answer to that question is "No."
Although most mineral makeup is innocuous, the texture, appearance, and application have difficulties that make it not comparable to today's best liquid or pressed-powder foundations. We agree with bareMinerals' stance that foundation shouldn't look or feel like a mask, nor should there be a line of demarcation where the application stops. However, their foundations are not the only ones able to achieve this, and there is no inherent benefit to this type of foundation over numerous other options.
There isn't much to say about the skin-care products, but what's worth paying attention to is noted in the At-a-Glance section.
For more information about Bare Escentuals, call 1.888.795.4747 or visit www.bareescentuals.com.