Well-Cared For Brush Conditioning Shampoo

Price:
$14 - 4 fl. oz.
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Category:
Makeup > Brushes & Applicators > Makeup Brush Cleansers
Last Updated:
5/8/2013
Jar Packaging:
No
Tested On Animals:
No

This shampoo is supposed to be special for use on makeup brushes, but it is no different from dozens and dozens of other shampoos that cost much less. In fact, you pretty much can’t tell it apart from Johnson & Johnson’s classic Baby Shampoo, which you also can use to wash your brushes.

Well-Cared For works great to clean your makeup brushes, but so do most shampoos and liquid soaps; you don’t need a special product to clean your brushes, especially not at this price. Last, the teeny-tiny amount of conditioning agents in this formula isn’t going to make brush hairs softer; however, the TEA-lauryl sulfate it contains may make the hairs stiffer and drier with repeated use.

Brushes need care, too. Keep your brushes in great shape with our Well-Cared For Brush Conditioning Shampoo. This rich, foaming cleanser washes away all traces of dirt, makeup, oil and debris. Then, thanks to nourishing ingredients, it conditions the hair and fibers for a soft finish.

Water, Cocamidopropyl Betaine, Sodium Laureth Sulfate, Tea-Lauryl Sulfate, Aloe Barbadensis Leaf Juice, Pentasodium Triphosphate, Octoxynol-9, Polyquaternium-7, Lauramide DEA, Dmdm Hydantoin, Sodium PCA

Makeup is what this San Francisco-based cosmetics line is primarily about, and they use the pure and natural marketing angle to entice consumers. The self-proclaimed "healthiest, purest makeup in the world" was founded in 1976 by Diane Ranger, who left the company in the early '90s, and is now run by Leslie Blodgett, who appears regularly on QVC and the company's own infomercials to support and demonstrate her products. Blodgett is largely credited with turning the line she began into a $150 million business—no small feat. The products are sold in most Sephora boutiques and Ulta stores, though the full selection of skin-care products is most often found at the Bare Escentuals freestanding stores scattered throughout the United States.

Supporting the company's portrayal as a leader in purity are the corresponding claims that the bareMinerals makeup does not contain fragrance, oil, binders, preservatives, emulsifiers, or any other harmful chemicals. Although this line does have its advantages for someone with sensitive skin, as it turns out, bismuth oxychloride, a major ingredient in the powder formulations, can cause skin irritation, while the other minerals can be drying (Source: www.sciencelab.com/xMSDS-Bismuth_oxychloride-9923103). Regarding bismuth oxychloride, it is interesting to note that bismuth (a metallic element) seldom occurs in nature. Instead, it is a by-product of copper and lead refining, or is manufactured synthetically. Chemically, it's similar to arsenic, a fact you won't see in any advertising for bareMinerals. However, just as cosmetic-grade mineral oil is not identical to the petroleum from which it originated, neither is bismuth oxychloride identical to bismuth. The bismuth oxychloride used in cosmetics is non-toxic, but this background offers a good example of how skewed a company's definition of "natural" can be.

Aside from the health and purity claims, loose powders are as messy as it gets in terms of your vanity (countertop, not ego) and your makeup bag. The powder just gets all over the place, and the very basic packaging does not do much to minimize the mess. Additionally, while there are softer neutral shades, and some fairly exotic shades as well, most are mildly to extremely shiny and make any amount of crepey skin look more so. The face powder does provide some amount of opaque coverage, but the shine and the thickness can be a bit much. The loose powder eyeshadows and blushes apply in a somewhat lighter way, though they still provide significant coverage. Many women ask me about mineral makeup and whether or not it really is better for skin. The answer to that question is "No."

Although most mineral makeup is innocuous, the texture, appearance, and application have difficulties that make it not comparable to today's best liquid or pressed-powder foundations. We agree with bareMinerals' stance that foundation shouldn't look or feel like a mask, nor should there be a line of demarcation where the application stops. However, their foundations are not the only ones able to achieve this, and there is no inherent benefit to this type of foundation over numerous other options.

There isn't much to say about the skin-care products, but what's worth paying attention to is noted in the At-a-Glance section.

For more information about Bare Escentuals, call 1.888.795.4747 or visit www.bareescentuals.com.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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