05.03.2013
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Bare Escentuals (Bare Minerals)
Well-Rested SPF 20 Eye Brightener
Rating
$18
Category:Makeup > Sensitive Skin Products > Eyeshadow > Eyeshadow Primers
Last Updated:05.03.2013
Jar Packaging:No
Tested on animals:No
Overview

Marketed as an “eye brightener” for dark circles beneath the eyes, this loose powder fails to impress. Although the texture is smooth and the coverage adequate, the singular yellow-toned shade isn't going to work on everyone (especially for darker skin tones) and won't make dark circles disappear. The one saving grace is that Well-Rested SPF 20 contains reliable broad spectrum sun protection for added anti-aging benefit, but there just really isn't anything special about this product that a well-formulated powder couldn't do.

Claims
Ingredients

Active: Titanium Dioxide (20%). Other: Bismuth Oxychloride, Kaolin, Mica , Iron Oxides, Titanium Dioxide.

Brand Overview

Bare Escentuals At-a-Glance

Strengths: Good makeup removers; a few well-formulated powders with SPF; some nice eyeshadows and impressive mascaras; great “100% natural” lipliner; several elegant brush options; not too expensive.

Weaknesses:The mineral makeup has its share of pros and cons and isn't for everyone; several of the loose powder products with shine have a grainy feel and cling poorly; some of the skin care contains problematic ingredients.

Makeup is what this San Francisco-based cosmetics line is primarily about, and they use the pure and natural marketing angle to entice consumers. The self-proclaimed "healthiest, purest makeup in the world" was founded in 1976 by Diane Ranger, who left the company in the early '90s, and is now run by Leslie Blodgett, who appears regularly on QVC and the company's own infomercials to support and demonstrate her products. Blodgett is largely credited with turning the line she began into a $150 million business—no small feat. The products are sold in most Sephora boutiques and Ulta stores, though the full selection of skin-care products is most often found at the Bare Escentuals freestanding stores scattered throughout the United States.

Supporting the company's portrayal as a leader in purity are the corresponding claims that the bareMinerals makeup does not contain fragrance, oil, binders, preservatives, emulsifiers, or any other harmful chemicals. Although this line does have its advantages for someone with sensitive skin, as it turns out, bismuth oxychloride, a major ingredient in the powder formulations, can cause skin irritation, while the other minerals can be drying (Source: www.sciencelab.com/xMSDS-Bismuth_oxychloride-9923103). Regarding bismuth oxychloride, it is interesting to note that bismuth (a metallic element) seldom occurs in nature. Instead, it is a by-product of copper and lead refining, or is manufactured synthetically. Chemically, it's similar to arsenic, a fact you won't see in any advertising for bareMinerals. However, just as cosmetic-grade mineral oil is not identical to the petroleum from which it originated, neither is bismuth oxychloride identical to bismuth. The bismuth oxychloride used in cosmetics is non-toxic, but this background offers a good example of how skewed a company's definition of "natural" can be.

Aside from the health and purity claims, loose powders are as messy as it gets in terms of your vanity (countertop, not ego) and your makeup bag. The powder just gets all over the place, and the very basic packaging does not do much to minimize the mess. Additionally, while there are softer neutral shades, and some fairly exotic shades as well, most are mildly to extremely shiny and make any amount of crepey skin look more so. The face powder does provide some amount of opaque coverage, but the shine and the thickness can be a bit much. The loose powder eyeshadows and blushes apply in a somewhat lighter way, though they still provide significant coverage. Many women ask me about mineral makeup and whether or not it really is better for skin. The answer to that question is "No."

Although most mineral makeup is innocuous, the texture, appearance, and application have difficulties that make it not comparable to today's best liquid or pressed-powder foundations. We agree with bareMinerals' stance that foundation shouldn't look or feel like a mask, nor should there be a line of demarcation where the application stops. However, their foundations are not the only ones able to achieve this, and there is no inherent benefit to this type of foundation over numerous other options.

There isn't much to say about the skin-care products, but what's worth paying attention to is noted in the At-a-Glance section.

For more information about Bare Escentuals, call 1.888.795.4747 or visit www.bareescentuals.com.

About the Experts

The Beautypedia Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula Begoun herself.

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07.12.2014
Great for a blemish concealer, but not for the eyes

I was getting my makeup done at one of the BM boutique's, & the associate actually used this product as a blemish concealer. I have chronic cystic acne with occasional redness, & this product does an amazing job of hiding everything without looking like you have your makeup caked-on! I use it with BM's matte foundation & it blends very well. I don't like it as an eye brightener, I think it enhances the puffiness & lines I actually want to hide.

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Megan B.
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