12.18.2014
6
246
5-in-1 BB Cream Shadow SPF 15
Rating
$18
Category:Makeup > Eyeshadows > Cream/Cream-to-Powder Eyeshadow
Last Updated:12.18.2014
Jar Packaging:No
Tested on animals:No
Review Overview

Eyeshadow with built-in SPF is a rare commodity, and this one delivers it in a mineral-based, broad spectrum sun protection formula that is both fragrance-free and gentle for the eye area!

We've been coming down a bit harder on products rated SPF 15 due to SPF ratings of 20 and above being the new normal around the world, mostly because people aren't applying such products liberally enough to get the stated amount of protection. However, we're giving this eyeshadow a pass because simply including some sunscreen is an advantage—but don't forget those sunglasses, too!

Sun protection is just one of the many benefits attributed to the "5-in-1" name. Long-wearing color, priming capabilities, brightening effects, and smoothed appearance of fine lines are the other four, and we're happy to report that this eyeshadow really does live up to each of those claims!

5-in-1 BB Cream Shadow comes in a frosted glass tube outfitted with a sponge-tip applicator. A little goes a long way, whether you apply this with the included wand or just your fingertips. The lightweight, creamy texture goes on like a breeze and allows ample time to blend before it dries down to a matte (in feel) finish.

This cream shadow serves dual-purpose as a primer for other powder shadows and it also prevents powder eyeshadows from flaking throughout the day. Even after several hours of wear we still didn't have creasing (and that's typically a real problem for some of us)!

The lighter shades can also function as a brightener under your normal shadow. The understated sparkly finish adds a dash of radiance, but isn't blatant like many other glitter or shimmer shadows. It looks matte, but just with a finely milled overlay of sparkle (that you have to look closely to see).

True to claim, 5-in-1 BB Cream Shadow does a good job of minimizing the appearance of fine lines and wrinkles… particularly if you select a darker shade (those camouflage wrinkly skin better than the lighter colors).

The shade range consists of flattering neutrals including shades of brown, taupe, beige, and cream, as well as subdued hues of peach, pink, green and plum. Those who desire a more dramatic or trendy color palette may be disappointed, but we're guessing that if these eyeshadows are successful as we think they'll be, eventually more shades will be added. The pigmentation goes on opaque but sheers out as you blend. For more intensity you can pat it on or layer it without it looking cakey.

The downside to any cream shadow is that if you're going for a multi-colored eye design they're a little trickier to work with than a normal powder eyeshadow, but nonetheless, 5-in-1 BB Cream Shadow really excels in terms longevity, blendability, and sun protection. Bravo!

By the way, if you're curious what "BB" buzz is all about, check out this article.

Pros:
  • Offers broad spectrum sun protection (a rare find in eyeshadow).
  • Fragrance-free, gentle formula for the eye area.
  • A little goes a long way; easy to blend.
  • Flattering neutral shades.
  • Matte finish with a subtle hint of radiance.
  • Works amazingly as a primer for other shadows to adhere to (no creasing or flaking).
  • Deeper shades help minimize the appearance of fine lines as claimed.
Cons:
  • Trickier to work with than a powder eyeshadow if you're going for a multiple-shade look.
Claims
Ingredients
Active: Titanium Dioxide 17%: Sunscreen. Inactive: Isododecane, Disteardimonium Hectorite, Polymethylsilsesquioxane, Caprylic/Capric Triglyceride, Propylene Carbonate, Silica, Trimethylsiloxysilicate, Dipalmitoyl Hydroxyproline, Mangifera Indica (Mango) Seed Butter, Carthamus Tinctorius (Safflower) Seed Oil, Camellia Oleifera Leaf Extract, Acrylates Copolymer, Diacetyl Boldine, Calcium Sodium Borosilicate, Calcium Aluminum Borosilicate, Tin Oxide, Phenoxyethanol. May Contain: Mica, Carmine, Titanium Dioxide, Iron Oxides, Bismuth Oxychloride, Chromium Hydroxide Green, Chromium Oxide Greens, Ferric Ferrocyanide, Manganese Violet, Ultramarines.

NOTE: Ingredients may vary by shade from the above listing.

Brand Overview

Bare Escentuals At-a-Glance

Strengths: Good makeup removers; a few well-formulated powders with SPF; some nice eyeshadows and impressive mascaras; great “100% natural” lipliner; several elegant brush options; not too expensive.

Weaknesses:The mineral makeup has its share of pros and cons and isn't for everyone; several of the loose powder products with shine have a grainy feel and cling poorly; some of the skin care contains problematic ingredients.

Makeup is what this San Francisco-based cosmetics line is primarily about, and they use the pure and natural marketing angle to entice consumers. The self-proclaimed "healthiest, purest makeup in the world" was founded in 1976 by Diane Ranger, who left the company in the early '90s, and is now run by Leslie Blodgett, who appears regularly on QVC and the company's own infomercials to support and demonstrate her products. Blodgett is largely credited with turning the line she began into a $150 million business—no small feat. The products are sold in most Sephora boutiques and Ulta stores, though the full selection of skin-care products is most often found at the Bare Escentuals freestanding stores scattered throughout the United States.

Supporting the company's portrayal as a leader in purity are the corresponding claims that the bareMinerals makeup does not contain fragrance, oil, binders, preservatives, emulsifiers, or any other harmful chemicals. Although this line does have its advantages for someone with sensitive skin, as it turns out, bismuth oxychloride, a major ingredient in the powder formulations, can cause skin irritation, while the other minerals can be drying (Source: www.sciencelab.com/xMSDS-Bismuth_oxychloride-9923103). Regarding bismuth oxychloride, it is interesting to note that bismuth (a metallic element) seldom occurs in nature. Instead, it is a by-product of copper and lead refining, or is manufactured synthetically. Chemically, it's similar to arsenic, a fact you won't see in any advertising for bareMinerals. However, just as cosmetic-grade mineral oil is not identical to the petroleum from which it originated, neither is bismuth oxychloride identical to bismuth. The bismuth oxychloride used in cosmetics is non-toxic, but this background offers a good example of how skewed a company's definition of "natural" can be.

Aside from the health and purity claims, loose powders are as messy as it gets in terms of your vanity (countertop, not ego) and your makeup bag. The powder just gets all over the place, and the very basic packaging does not do much to minimize the mess. Additionally, while there are softer neutral shades, and some fairly exotic shades as well, most are mildly to extremely shiny and make any amount of crepey skin look more so. The face powder does provide some amount of opaque coverage, but the shine and the thickness can be a bit much. The loose powder eyeshadows and blushes apply in a somewhat lighter way, though they still provide significant coverage. Many women ask me about mineral makeup and whether or not it really is better for skin. The answer to that question is "No."

Although most mineral makeup is innocuous, the texture, appearance, and application have difficulties that make it not comparable to today's best liquid or pressed-powder foundations. We agree with bareMinerals' stance that foundation shouldn't look or feel like a mask, nor should there be a line of demarcation where the application stops. However, their foundations are not the only ones able to achieve this, and there is no inherent benefit to this type of foundation over numerous other options.

There isn't much to say about the skin-care products, but what's worth paying attention to is noted in the At-a-Glance section.

For more information about Bare Escentuals, call 1.888.795.4747 or visit www.bareescentuals.com.

About the Experts

The Beautypedia Team proudly and unequivocally maintains the commitment that Paula Begoun, founder of Beautypedia and Paula's Choice Skincare made over 30 years ago-to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!


The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

Member Comments
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02.27.2015
Not really

I was disappointed. It had specks of glitter which although not initially apparent appeared when it dried. It made my lids look puffy and dry...the complete opposite of what I would be seeking....not recommended sadly....

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Reviewed by
Linda C
02.07.2015
Love this shadow!

I rarely wear eyeshadow - complicated to apply, time consuming,messy. This product glides on like a dream w/the applicator, then smudge out w/my finger, then quick run over edges and my crease w/a cotton swab. One and done - and it's really pretty, lightly shimmery looking but matte feeling, if that makes sense. Wears all day and still looks pretty at night when I take it off. Plus a little sun protection for my lids - ALL sun protection is a happy bonus. I have Nude and Spice. Love this!

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Reviewed by
Dawn P.
09.28.2014
Too glittery

I tried two shades, Purely Nude (I think it's called) and Soft Linen. Really wanted to like these, because they glide so easily onto the eyelid and can be used alone for a "natural" look or as an eyeshadow base. One look in a MAGNIFIED mirror revealed what I would never have noticed without my reading glasses: what I had thought was just a slight, even sheen was instead a significant amount of glitter, exactly what I don't want for crapey, creased, mature eyelids.

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Recommend
Reviewed by
Susan b.
09.11.2014
Not as great as I had hoped

I was very excited to try this eyeshadow with its all physical sunscreen for my sensitive skin. It did not live up to my expectations. It was very heavy on my eyelid, but the worst part was the horrible color. It looked nothing like the swatches online or in the store display. Way too bright and garish. I found no shimmer to it at all. I like some shimmer in my eyeshadow bec I think it helps hide wrinkles better. This accentuated every little wrinkle and flaw on my eyelids. I returned it

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Reviewed by
Lauren
09.03.2014
Not all are sparkley!

I guess I was lucky, I had read Juliannes comment and decided not to buy this because of the sparkley finish she wrote about. Yesterday, I went to sephora, as a gift they gave me a small sample of this 5-1 BB cream eyeshadow. I opened it and lo and behold, the sample was not at all sparkley, the color was Barely Nude. It dries to a natural matte color. so be sure to check out the colors and find out which ones are matt, and there may be only one. Julianne should exchange one for this color.

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Reviewed by
Mia
08.23.2014
These are not matte!

I bought the 3 shades that were reviewed as matte . They all have glitter in them! The product was not easy to apply. I used the Bare Escentuals website for application tips. I gave all 3 eyeshadows to my daughter who is still young enough to wear glittery eyeshadow. I wish somebody would make a creamy eyeshadow with no sheen for us older women. Glitter simply accentuates wrinkles!

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JULANNE B.
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585623-IIS1 v1.0.0.392 4/28/2015 3:15:49 PM