This water-based serum contains some good water-binding ingredients to help hydrate normal to slightly dry skin, but in terms of anti-aging ingredients with solid research behind them, it falls short. There is nothing special about the soil minerals in this serum. More of a fancy way to describe dirt, soil minerals most likely cannot penetrate skin as the molecular structure of the minerals is simply too large. But even if they could penetrate, what good would that do? Minerals require enzymes and other substances in the body in order to work—just adding them to a serum isn’t going to bring skin to its “ideal renewed state”.
The chief problem with this serum is the inclusion of lavender oil and, to a lesser extent, orange extract and fragrance ingredients known to cause irritation. Research indicates that components of lavender, specifically linalool, can be cytotoxic, which means that topical application causes skin-cell death (Source: Cell Proliferation, June 2004, pages 221–229). Lavender leaves contain camphor, which is a known skin irritant. Because the fragrance constituents in lavender oil oxidize when exposed to air, lavender oil is a pro-oxidant, and this enhanced oxidation increases its irritancy on skin (Source: Contact Dermatitis, September 2008, pages 143–150). Lavender oil is the most potent form, and even small amounts of it (0.25% or less) are problematic. It is a must to avoid in skin-care products, but is fine as an aromatherapy agent for inhalation or relaxation (Sources: Psychiatry Research, February 2007, pages 89–96; and www.naturaldatabase.com).
Nothing in this serum can "maximize cell renewal". In order to do that, you need to be using a well formulated AHA or BHA exfoliant.
Note: This serum is dispensed via a dropper applicator. Although not the ideal method to dispense a serum that contains light- and air-sensitive ingredients, sometimes this type of packaging is necessary due to formulary requirements. When that’s the case, the goal is to keep the bottle opening as small as possible, the bottle should be opaque or specially coated to protect the contents from light, and you should use the serum up within three months of opening. However, given the considerable problems with this serum, we'd recommend skipping it altogether.