05.03.2013
2
0
bareMinerals Brow Color
Rating
$11
Category:Makeup > Eyebrow Fillers & Shapers > Brow Powder/Wax
Last Updated:05.03.2013
Jar Packaging:No
Tested on animals:No
Review Overview

This loose-powder brow color isn’t the way to go if you want to add color and definition to your brows. The loose texture makes it difficult to apply in a controlled manner and results in quite a mess, with powder spilling onto the eyelid and underbrow area. Despite an extensive color selection, including an option for redheads, there’s no way we can recommend this given that there are superior, mess-free brow powders that are pressed, not loose, which unquestionably makes them easier to work with.

Pros:
  • Extensive shade selection.
Cons:
  • Messy to apply.
  • Difficult to achieve definition.
  • Pointless given there are plenty of superior, mess-free brow powders available.
Claims
Ingredients
Brand Overview

Bare Escentuals At-a-Glance

Strengths: Good makeup removers; a few well-formulated powders with SPF; some nice eyeshadows and impressive mascaras; great “100% natural” lipliner; several elegant brush options; not too expensive.

Weaknesses:The mineral makeup has its share of pros and cons and isn't for everyone; several of the loose powder products with shine have a grainy feel and cling poorly; some of the skin care contains problematic ingredients.

Makeup is what this San Francisco-based cosmetics line is primarily about, and they use the pure and natural marketing angle to entice consumers. The self-proclaimed "healthiest, purest makeup in the world" was founded in 1976 by Diane Ranger, who left the company in the early '90s, and is now run by Leslie Blodgett, who appears regularly on QVC and the company's own infomercials to support and demonstrate her products. Blodgett is largely credited with turning the line she began into a $150 million business—no small feat. The products are sold in most Sephora boutiques and Ulta stores, though the full selection of skin-care products is most often found at the Bare Escentuals freestanding stores scattered throughout the United States.

Supporting the company's portrayal as a leader in purity are the corresponding claims that the bareMinerals makeup does not contain fragrance, oil, binders, preservatives, emulsifiers, or any other harmful chemicals. Although this line does have its advantages for someone with sensitive skin, as it turns out, bismuth oxychloride, a major ingredient in the powder formulations, can cause skin irritation, while the other minerals can be drying (Source: www.sciencelab.com/xMSDS-Bismuth_oxychloride-9923103). Regarding bismuth oxychloride, it is interesting to note that bismuth (a metallic element) seldom occurs in nature. Instead, it is a by-product of copper and lead refining, or is manufactured synthetically. Chemically, it's similar to arsenic, a fact you won't see in any advertising for bareMinerals. However, just as cosmetic-grade mineral oil is not identical to the petroleum from which it originated, neither is bismuth oxychloride identical to bismuth. The bismuth oxychloride used in cosmetics is non-toxic, but this background offers a good example of how skewed a company's definition of "natural" can be.

Aside from the health and purity claims, loose powders are as messy as it gets in terms of your vanity (countertop, not ego) and your makeup bag. The powder just gets all over the place, and the very basic packaging does not do much to minimize the mess. Additionally, while there are softer neutral shades, and some fairly exotic shades as well, most are mildly to extremely shiny and make any amount of crepey skin look more so. The face powder does provide some amount of opaque coverage, but the shine and the thickness can be a bit much. The loose powder eyeshadows and blushes apply in a somewhat lighter way, though they still provide significant coverage. Many women ask me about mineral makeup and whether or not it really is better for skin. The answer to that question is "No."

Although most mineral makeup is innocuous, the texture, appearance, and application have difficulties that make it not comparable to today's best liquid or pressed-powder foundations. We agree with bareMinerals' stance that foundation shouldn't look or feel like a mask, nor should there be a line of demarcation where the application stops. However, their foundations are not the only ones able to achieve this, and there is no inherent benefit to this type of foundation over numerous other options.

There isn't much to say about the skin-care products, but what's worth paying attention to is noted in the At-a-Glance section.

For more information about Bare Escentuals, call 1.888.795.4747 or visit www.bareescentuals.com.

About the Experts

The Beautypedia Team proudly and unequivocally maintains the commitment that Paula Begoun, founder of Beautypedia and Paula's Choice Skincare made over 30 years ago-to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!


The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

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12.31.2014
I agree, a great product

I am saddened that Paula gave this a poor rating because the staff simply found it messy. I have never had a problem using it with the correct brow brush. It's like all minerals, including those for eyeliner, they are all loose and you learn how to use them. More natural to me than the pencil type brow fillers. Last and lasts. Don't need too much to fill in and color matches perfectly. I am a brunette, lighter brunette, and I use the ash blonde pale shade. Best $11.00 you will spend this year.

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Chris S.
03.03.2013
best eyebrow product ever!

I work for a cosmetic line that focuses on eyebrows. With that being said i am obessedddd with my brows. This product is not messy if you use it correctly. I use it over my own products that I have to sell. Its an excellent value, it goes a long way for the $13 you have to spend. If you use the correct eyebrow angle brush you achieve straight, controlled, AMAZING brows. I use the dark brown color and it looks very natural.

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