This is an effective, lotion-y eye makeup remover that, true to claim, easily removes waterproof makeup, including mascara. The numerous mineral ferments this contains reinforces this brand’s love of all things mineral but in truth they have little benefit for skin. Instead, the workhorse synthetic ingredients are what’s removing your makeup and leaving skin feeling smooth.
Although the formula is fragrance-free, it contains a couple of plants whose fragrant components may be problematic for use so close to the eyes (getting apple or kiwi juice in your eye stings). Without these potential troublemakers, this makeup remover would’ve earned our highest rating for its effectiveness. As is, it’s still worth considering yet, for less money, you can find gentler makeup removers.
- Removes all types of makeup easily.
- Doesn’t leave a greasy residue.
- Leaves skin feeling smooth.
- Contains a couple of potentially problematic plant extracts.
Gently dissolve waterproof mascara and long-wearing eye makeup for perfectly clean lids and lashes with no greasy residue. This dual-action formula lifts away impurities without any tugging, pulling or stinging. A unique mineral complex plus naturally derived emollients keep skin moisturized while cucumber soothes the delicate eye area.
Isopropyl Isostearate, Water, Neopentyl Glycol Diheptanoate, Butylene Glycol, Propanediol, Glycerin, Sodium Chloride, Poloxamer 123, PEG-32, PEG-6, Saccharomyces/Magnesium Ferment, Pyrus Malus (Apple) Fruit Water, Actinidia Chinensis (Kiwi) Fruit Water, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Iron Ferment, Cucumis Sativus (Cucumber) Fruit Extract, Trisodium EDTA, Potassium Sorbate, Ethylhexylglycerin, Hexylene Glycol, Phenoxyethanol
Makeup is what this San Francisco-based cosmetics line is primarily about, and they use the pure and natural marketing angle to entice consumers. The self-proclaimed "healthiest, purest makeup in the world" was founded in 1976 by Diane Ranger, who left the company in the early '90s, and is now run by Leslie Blodgett, who appears regularly on QVC and the company's own infomercials to support and demonstrate her products. Blodgett is largely credited with turning the line she began into a $150 million business—no small feat. The products are sold in most Sephora boutiques and Ulta stores, though the full selection of skin-care products is most often found at the Bare Escentuals freestanding stores scattered throughout the United States.
Supporting the company's portrayal as a leader in purity are the corresponding claims that the bareMinerals makeup does not contain fragrance, oil, binders, preservatives, emulsifiers, or any other harmful chemicals. Although this line does have its advantages for someone with sensitive skin, as it turns out, bismuth oxychloride, a major ingredient in the powder formulations, can cause skin irritation, while the other minerals can be drying (Source: www.sciencelab.com/xMSDS-Bismuth_oxychloride-9923103). Regarding bismuth oxychloride, it is interesting to note that bismuth (a metallic element) seldom occurs in nature. Instead, it is a by-product of copper and lead refining, or is manufactured synthetically. Chemically, it's similar to arsenic, a fact you won't see in any advertising for bareMinerals. However, just as cosmetic-grade mineral oil is not identical to the petroleum from which it originated, neither is bismuth oxychloride identical to bismuth. The bismuth oxychloride used in cosmetics is non-toxic, but this background offers a good example of how skewed a company's definition of "natural" can be.
Aside from the health and purity claims, loose powders are as messy as it gets in terms of your vanity (countertop, not ego) and your makeup bag. The powder just gets all over the place, and the very basic packaging does not do much to minimize the mess. Additionally, while there are softer neutral shades, and some fairly exotic shades as well, most are mildly to extremely shiny and make any amount of crepey skin look more so. The face powder does provide some amount of opaque coverage, but the shine and the thickness can be a bit much. The loose powder eyeshadows and blushes apply in a somewhat lighter way, though they still provide significant coverage. Many women ask me about mineral makeup and whether or not it really is better for skin. The answer to that question is "No."
Although most mineral makeup is innocuous, the texture, appearance, and application have difficulties that make it not comparable to today's best liquid or pressed-powder foundations. We agree with bareMinerals' stance that foundation shouldn't look or feel like a mask, nor should there be a line of demarcation where the application stops. However, their foundations are not the only ones able to achieve this, and there is no inherent benefit to this type of foundation over numerous other options.
There isn't much to say about the skin-care products, but what's worth paying attention to is noted in the At-a-Glance section.
For more information about Bare Escentuals, call 1.888.795.4747 or visit www.bareescentuals.com.