12.23.2014
0
554
bareMinerals Flawless Definition Curl & Lengthen Mascara
Rating
$18
Category:Makeup > Mascaras (regular) > Regular Mascara
Last Updated:12.23.2014
Jar Packaging:No
Tested on animals:No
Review Overview

bareMinerals Flawless Definition Curl & Lengthen Mascara doesn't quite deliver maximum curl, but it does leave lashes perfectly lengthened with a soft, upswept fringe, and not a clump in sight.

The unique brush features a combination of regular bristles and tiny, teeth-like combs that deposit extra mascara at the base of the lashes for greater impact. The longer bristles elongate lashes with just a few strokes and help build a slight amount of thickness.

All told, this is quite impressive from the get-go and it wears without a hitch. Lashes stay soft and maintain their fringe throughout the day, and this removes easily with a water-soluble cleanser. What's not to like?

Pros:
  • Works quickly to emphasize the base of your lashes while adding impressive length.
  • Doesn't clump during application or flake during wear.
  • Easy to remove with a water-soluble cleanser.
  • Conditioning formula keeps lashes soft while maintaining curl.
Cons:
  • None.
Claims
Ingredients
Brand Overview

Bare Escentuals At-a-Glance

Strengths: Good makeup removers; a few well-formulated powders with SPF; some nice eyeshadows and impressive mascaras; great “100% natural” lipliner; several elegant brush options; not too expensive.

Weaknesses:The mineral makeup has its share of pros and cons and isn't for everyone; several of the loose powder products with shine have a grainy feel and cling poorly; some of the skin care contains problematic ingredients.

Makeup is what this San Francisco-based cosmetics line is primarily about, and they use the pure and natural marketing angle to entice consumers. The self-proclaimed "healthiest, purest makeup in the world" was founded in 1976 by Diane Ranger, who left the company in the early '90s, and is now run by Leslie Blodgett, who appears regularly on QVC and the company's own infomercials to support and demonstrate her products. Blodgett is largely credited with turning the line she began into a $150 million business—no small feat. The products are sold in most Sephora boutiques and Ulta stores, though the full selection of skin-care products is most often found at the Bare Escentuals freestanding stores scattered throughout the United States.

Supporting the company's portrayal as a leader in purity are the corresponding claims that the bareMinerals makeup does not contain fragrance, oil, binders, preservatives, emulsifiers, or any other harmful chemicals. Although this line does have its advantages for someone with sensitive skin, as it turns out, bismuth oxychloride, a major ingredient in the powder formulations, can cause skin irritation, while the other minerals can be drying (Source: www.sciencelab.com/xMSDS-Bismuth_oxychloride-9923103). Regarding bismuth oxychloride, it is interesting to note that bismuth (a metallic element) seldom occurs in nature. Instead, it is a by-product of copper and lead refining, or is manufactured synthetically. Chemically, it's similar to arsenic, a fact you won't see in any advertising for bareMinerals. However, just as cosmetic-grade mineral oil is not identical to the petroleum from which it originated, neither is bismuth oxychloride identical to bismuth. The bismuth oxychloride used in cosmetics is non-toxic, but this background offers a good example of how skewed a company's definition of "natural" can be.

Aside from the health and purity claims, loose powders are as messy as it gets in terms of your vanity (countertop, not ego) and your makeup bag. The powder just gets all over the place, and the very basic packaging does not do much to minimize the mess. Additionally, while there are softer neutral shades, and some fairly exotic shades as well, most are mildly to extremely shiny and make any amount of crepey skin look more so. The face powder does provide some amount of opaque coverage, but the shine and the thickness can be a bit much. The loose powder eyeshadows and blushes apply in a somewhat lighter way, though they still provide significant coverage. Many women ask me about mineral makeup and whether or not it really is better for skin. The answer to that question is "No."

Although most mineral makeup is innocuous, the texture, appearance, and application have difficulties that make it not comparable to today's best liquid or pressed-powder foundations. We agree with bareMinerals' stance that foundation shouldn't look or feel like a mask, nor should there be a line of demarcation where the application stops. However, their foundations are not the only ones able to achieve this, and there is no inherent benefit to this type of foundation over numerous other options.

There isn't much to say about the skin-care products, but what's worth paying attention to is noted in the At-a-Glance section.

For more information about Bare Escentuals, call 1.888.795.4747 or visit www.bareescentuals.com.

About the Experts

The Beautypedia Team proudly and unequivocally maintains the commitment that Paula Begoun, founder of Beautypedia and Paula's Choice Skincare made over 30 years ago-to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!


The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

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