bareMinerals Flawless Definition Volumizing Mascara

Price:
$18 
Best Read Member Comments
Buy it now» Add To Faves»
Category:
Makeup > Mascaras (regular) > Regular Mascara
Last Updated:
3/24/2014
Jar Packaging:
No
Tested On Animals:
No

This wonderful mascara allows you to build equal parts length, definition, and thickness with just a few strokes. Clumping doesn’t happen and successive coats further define lashes without making them look spiked or overdone. If you’re going to splurge on mascara, this is one to open the pocketbook for, especially if you want fairly dramatic, lasting results with minimal effort.

Makeup is what this San Francisco-based cosmetics line is primarily about, and they use the pure and natural marketing angle to entice consumers. The self-proclaimed "healthiest, purest makeup in the world" was founded in 1976 by Diane Ranger, who left the company in the early '90s, and is now run by Leslie Blodgett, who appears regularly on QVC and the company's own infomercials to support and demonstrate her products. Blodgett is largely credited with turning the line she began into a $150 million business—no small feat. The products are sold in most Sephora boutiques and Ulta stores, though the full selection of skin-care products is most often found at the Bare Escentuals freestanding stores scattered throughout the United States.

Supporting the company's portrayal as a leader in purity are the corresponding claims that the bareMinerals makeup does not contain fragrance, oil, binders, preservatives, emulsifiers, or any other harmful chemicals. Although this line does have its advantages for someone with sensitive skin, as it turns out, bismuth oxychloride, a major ingredient in the powder formulations, can cause skin irritation, while the other minerals can be drying (Source: www.sciencelab.com/xMSDS-Bismuth_oxychloride-9923103). Regarding bismuth oxychloride, it is interesting to note that bismuth (a metallic element) seldom occurs in nature. Instead, it is a by-product of copper and lead refining, or is manufactured synthetically. Chemically, it's similar to arsenic, a fact you won't see in any advertising for bareMinerals. However, just as cosmetic-grade mineral oil is not identical to the petroleum from which it originated, neither is bismuth oxychloride identical to bismuth. The bismuth oxychloride used in cosmetics is non-toxic, but this background offers a good example of how skewed a company's definition of "natural" can be.

Aside from the health and purity claims, loose powders are as messy as it gets in terms of your vanity (countertop, not ego) and your makeup bag. The powder just gets all over the place, and the very basic packaging does not do much to minimize the mess. Additionally, while there are softer neutral shades, and some fairly exotic shades as well, most are mildly to extremely shiny and make any amount of crepey skin look more so. The face powder does provide some amount of opaque coverage, but the shine and the thickness can be a bit much. The loose powder eyeshadows and blushes apply in a somewhat lighter way, though they still provide significant coverage. Many women ask me about mineral makeup and whether or not it really is better for skin. The answer to that question is "No."

Although most mineral makeup is innocuous, the texture, appearance, and application have difficulties that make it not comparable to today's best liquid or pressed-powder foundations. We agree with bareMinerals' stance that foundation shouldn't look or feel like a mask, nor should there be a line of demarcation where the application stops. However, their foundations are not the only ones able to achieve this, and there is no inherent benefit to this type of foundation over numerous other options.

There isn't much to say about the skin-care products, but what's worth paying attention to is noted in the At-a-Glance section.

For more information about Bare Escentuals, call 1.888.795.4747 or visit www.bareescentuals.com.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    2 / 4 Average
  2. Was this product a good value? (4 = Best)

    2 / 4 Average
  3. Would you recommend this product? (4 = Best)

    2 / 4 Average
Page of 1
  1. Heather H.
    Reviewed on Wednesday, July 02, 2014
    • Results
      4 / 4
    • Recommend
      4 / 4
    • Value
      3 / 4
    One of my Faves
    • This mascara is one of my favorites. Pros: The Brush: Separates and lengthens my lashes better than all but one product I've tried over the years. Application: Glides on smoothly and evenly. It's buildable for bold party lashes. Removal: Doesn't smudge yet removes easily. Cons: Replacement: The product seems to dry out within a couple weeks. Ingredients: I have dry, sensitive eyes and this product can sting my eyes a little at times.

  2. Irene L
    Reviewed on Saturday, July 06, 2013
    • Recommend
      1 / 4
    • Value
      1 / 4
    • Results
      1 / 4
    Quite bad!
    • I was surprised to find that Cosmetic Cop gave this a Best review. I had to double check the name. This mascara came as a kit that I purchased from Bare Minerals. When I first applied the mascara, it went on smoothly and good. However, I teared a bit because I was a little touched by something and my eyes became a panda bear! This is the worst mascara I've ever tried and I don't recommend it to anyone! I am going to throw this mascara out!

You May Also Like These Products From Paula's Choice

About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

View Media Highlights

 

The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

585633-IIS5 v1.0.0.351 11/24/2014 7:05:53 PM
Skip to Top of Page
15% Off Resist Anti-Aging   |   FREE Shipping on $50+   |   5 FREE Samples

Create an Account

Create Account»
  • »

New Customers

You will have the option to create an account after you have submitted your order.