12.19.2014
1
211
bareMinerals Prime Time Foundation Primer
Rating
1 fl. oz. for $23
Category:Makeup > Sensitive Skin Products > Foundation Primer
Last Updated:12.19.2014
Jar Packaging:No
Tested on animals:No
Review Overview

bareVitamins Prime Time is a standard, silicone-based, waterless primer. Like others cut from the same cloth, it makes skin feel very silky and can improve foundation application. However, many lightweight moisturizers do this too, and supply skin with more of what it needs to look and feel its best. This product contains vitamin-based antioxidants in stable packaging, and that makes it a step above some other primers, though it’s not a must-have if you’re already using a silicone-enhanced moisturizer pre-makeup.

Claims

Prepare your skin for the most amazing foundation with this preservative-free foundation primer that's great for all skin types. Developed to combat flaky dryness, rough patches, fine lines, excess oil, enlarged pores, and uneven texture, this mineral-infused, satin-finish formula glides on seamlessly with no tacky feel to provide a skin-smoothing complexion prior foundation application.

Ingredients

Cyclopentasiloxane, Dimethicone Crosspolymer, Dimethicone, Silica, Magnesium Silicate, Ascorbic Acid (Vitamin C), Tocopherol (Vitamin E), Pantothenic Acid (Vitamin B5), Aloe Barbadensis Leaf Extract, Chamomilla Recutita Flower Extract, Glycyrrhiza Glabra (Licorice) Extract

Brand Overview

Bare Escentuals At-a-Glance

Strengths: Good makeup removers; a few well-formulated powders with SPF; some nice eyeshadows and impressive mascaras; great “100% natural” lipliner; several elegant brush options; not too expensive.

Weaknesses:The mineral makeup has its share of pros and cons and isn't for everyone; several of the loose powder products with shine have a grainy feel and cling poorly; some of the skin care contains problematic ingredients.

Makeup is what this San Francisco-based cosmetics line is primarily about, and they use the pure and natural marketing angle to entice consumers. The self-proclaimed "healthiest, purest makeup in the world" was founded in 1976 by Diane Ranger, who left the company in the early '90s, and is now run by Leslie Blodgett, who appears regularly on QVC and the company's own infomercials to support and demonstrate her products. Blodgett is largely credited with turning the line she began into a $150 million business—no small feat. The products are sold in most Sephora boutiques and Ulta stores, though the full selection of skin-care products is most often found at the Bare Escentuals freestanding stores scattered throughout the United States.

Supporting the company's portrayal as a leader in purity are the corresponding claims that the bareMinerals makeup does not contain fragrance, oil, binders, preservatives, emulsifiers, or any other harmful chemicals. Although this line does have its advantages for someone with sensitive skin, as it turns out, bismuth oxychloride, a major ingredient in the powder formulations, can cause skin irritation, while the other minerals can be drying (Source: www.sciencelab.com/xMSDS-Bismuth_oxychloride-9923103). Regarding bismuth oxychloride, it is interesting to note that bismuth (a metallic element) seldom occurs in nature. Instead, it is a by-product of copper and lead refining, or is manufactured synthetically. Chemically, it's similar to arsenic, a fact you won't see in any advertising for bareMinerals. However, just as cosmetic-grade mineral oil is not identical to the petroleum from which it originated, neither is bismuth oxychloride identical to bismuth. The bismuth oxychloride used in cosmetics is non-toxic, but this background offers a good example of how skewed a company's definition of "natural" can be.

Aside from the health and purity claims, loose powders are as messy as it gets in terms of your vanity (countertop, not ego) and your makeup bag. The powder just gets all over the place, and the very basic packaging does not do much to minimize the mess. Additionally, while there are softer neutral shades, and some fairly exotic shades as well, most are mildly to extremely shiny and make any amount of crepey skin look more so. The face powder does provide some amount of opaque coverage, but the shine and the thickness can be a bit much. The loose powder eyeshadows and blushes apply in a somewhat lighter way, though they still provide significant coverage. Many women ask me about mineral makeup and whether or not it really is better for skin. The answer to that question is "No."

Although most mineral makeup is innocuous, the texture, appearance, and application have difficulties that make it not comparable to today's best liquid or pressed-powder foundations. We agree with bareMinerals' stance that foundation shouldn't look or feel like a mask, nor should there be a line of demarcation where the application stops. However, their foundations are not the only ones able to achieve this, and there is no inherent benefit to this type of foundation over numerous other options.

There isn't much to say about the skin-care products, but what's worth paying attention to is noted in the At-a-Glance section.

For more information about Bare Escentuals, call 1.888.795.4747 or visit www.bareescentuals.com.

About the Experts

The Beautypedia Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula Begoun herself.

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09.07.2013
Works well, beware the pump!

Smooth, solid primer that makeup just glides over and gives a lasting finish. My only complaint is the pump dispenser. Since the product is primarily silicone, it does not come out of the pump when the level gets low. I have to unscrew the pump to get the product out when it nears the end. A little goes a long way but pricey for the amount, especially with the pump delivery system. Would be better left in the tube like it comes in when you buy the getting started kit.

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Erin G.
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