This gel eyeliner tried to distinguish itself from the pack with its claims of also being a thickening and conditioning lash treatment. The claims are carefully worded to avoid actually stating that it will increase lash growth or the amount of lashes you have; indirectly, however, that’s the message the consumer will get.
It’s a message you should ignore, because if you don’t, you’re wasting your money. There isn’t anything in this product that can affect lash growth and the tiny amount of natural ingredients doesn’t make this better than any other gel eyeliner. Rather, simply applying eyeliner (any eyeliner) close to the base of the eyelashes will make it appear as if you have lashes that are thicker and fuller. Mascara completes the illusion, but in the end, no lash growth or conditioning is taking place with this product.
As a gel eyeliner, the whipped-cream texture applies almost effortlessly and sets quickly to a long-wearing matte finish. The black and brown shades are great, but avoid the glittery shades because they flake shortly after application. This eyeliner isn’t rated better because its soft texture makes application consistently tricky; you have to be extra careful you don’t pick up too much on your brush each time, because you’ll make a mess and it will chip and flake.
Makeup is what this San Francisco-based cosmetics line is primarily about, and they use the pure and natural marketing angle to entice consumers. The self-proclaimed "healthiest, purest makeup in the world" was founded in 1976 by Diane Ranger, who left the company in the early '90s, and is now run by Leslie Blodgett, who appears regularly on QVC and the company's own infomercials to support and demonstrate her products. Blodgett is largely credited with turning the line she began into a $150 million business—no small feat. The products are sold in most Sephora boutiques and Ulta stores, though the full selection of skin-care products is most often found at the Bare Escentuals freestanding stores scattered throughout the United States.
Supporting the company's portrayal as a leader in purity are the corresponding claims that the bareMinerals makeup does not contain fragrance, oil, binders, preservatives, emulsifiers, or any other harmful chemicals. Although this line does have its advantages for someone with sensitive skin, as it turns out, bismuth oxychloride, a major ingredient in the powder formulations, can cause skin irritation, while the other minerals can be drying (Source: www.sciencelab.com/xMSDS-Bismuth_oxychloride-9923103). Regarding bismuth oxychloride, it is interesting to note that bismuth (a metallic element) seldom occurs in nature. Instead, it is a by-product of copper and lead refining, or is manufactured synthetically. Chemically, it's similar to arsenic, a fact you won't see in any advertising for bareMinerals. However, just as cosmetic-grade mineral oil is not identical to the petroleum from which it originated, neither is bismuth oxychloride identical to bismuth. The bismuth oxychloride used in cosmetics is non-toxic, but this background offers a good example of how skewed a company's definition of "natural" can be.
Aside from the health and purity claims, loose powders are as messy as it gets in terms of your vanity (countertop, not ego) and your makeup bag. The powder just gets all over the place, and the very basic packaging does not do much to minimize the mess. Additionally, while there are softer neutral shades, and some fairly exotic shades as well, most are mildly to extremely shiny and make any amount of crepey skin look more so. The face powder does provide some amount of opaque coverage, but the shine and the thickness can be a bit much. The loose powder eyeshadows and blushes apply in a somewhat lighter way, though they still provide significant coverage. Many women ask me about mineral makeup and whether or not it really is better for skin. The answer to that question is "No."
Although most mineral makeup is innocuous, the texture, appearance, and application have difficulties that make it not comparable to today's best liquid or pressed-powder foundations. We agree with bareMinerals' stance that foundation shouldn't look or feel like a mask, nor should there be a line of demarcation where the application stops. However, their foundations are not the only ones able to achieve this, and there is no inherent benefit to this type of foundation over numerous other options.
There isn't much to say about the skin-care products, but what's worth paying attention to is noted in the At-a-Glance section.
For more information about Bare Escentuals, call 1.888.795.4747 or visit www.bareescentuals.com.