All Day Moisturizer, Benefits Normal to Dry Skin
2 fl. oz. for $16.95
Last Updated:10.20.2009
Jar Packaging:Yes
Tested on animals:No
Review Overview
This features too many missteps to make it a recommended choice for its intended skin type. The jar packaging won’t keep the (mislabeled) antioxidants active during use; the volatile essential oils are irritating; and this is unsuitable for daytime use because it does not contain sunscreen. The latter misstep would have been OK if the other offenses were absent, because you could have paired it with a foundation rated SPF 15 or greater.
Provides continuous moisture and protection all day in the special, time-release formula. Nature's own organic shea butter and rich, plant emollients nurture, protect, and revitalize your skin.
Organic Botanical Infusion (Calendula, Lavender, Chamomile), Sweet Almond Oil, Organic Shea Butter, Vegetable Glycerin, Cetyl Alcohol (From Coconut Oil), Organic Safflower Oil, Sodium Hyaluronate (Powerful Moisturizer), Sorbitol (Natural Moisturizer), Organic Aloe Vera Gel, Stearyl Alcohol (From Coconut Oil), Glyceryl Stearate, Lecithin Liposomes (Time-Release Moisturizers: Panthenol, Sodium Pca; Time-Release Anti-Oxidants: Natural D-Alpha Tocopherol, Retinyl Palmitate, Ascorbic Acid, Extracts Of Green Tea, Ginkgo Biloba, And Grape Seed), Oat Protein, Sodium PCA (Natural Moisturizer), Allantoin (Skin-Healing), Organic Aroma-Therapeutic Essential Oils Of Ylang Ylang Extra, Rose Geranium, And Lavender, Panthenol (Vitamin B Factor), Phenoxyethanol, Benzyl Alcohol, Potassium Sorbate, Citric Acid (From Citrus Fruit).
Brand Overview

Beauty Without Cruelty At-A-Glance

Strengths: Inexpensive; does not test on animals (but lots of cosmetics companies can claim that nowadays); provides complete ingredient lists for all products on their Web site; one sunscreen with titanium dioxide; uses many natural ingredients that benefit skin.

Weaknesses: Does not list ingredients according to FDA labeling requirements; inelegant eye makeup removers; one of the sunscreens lacks sufficient UVA protection; ineffective AHA product; no BHA product or products to manage acne; overuse of irritating essential (fragrant) oils; jar packaging for antioxidant-rich products.

Beauty Without Cruelty, established in 1963, is a British import that began by selling makeup. At the time, they had a unique angle, in that they did not test their products on animals, and in 1963, most cosmetics companies did test their products on animals. But today, many companies can (and do) proudly boast that they do not test their products on animals, and, technically, that is true. However, despite the fact that these companies (including Beauty Without Cruelty) don't test their finished products on animals, the formulations they sell are based on ingredient research that was done primarily on animals. Sunscreens, vitamins, myriad plant extracts, and a vast range of other cosmetic ingredients have established their efficacy and safety based on recent or current animal testing. Although it is wonderful that companies like Beauty Without Cruelty do not test their products on animals, many of their formulations, just like those from every other cosmetics company in the industry, include ingredients whose effects are based on the results of animal research. Otherwise, how else would they know if their ingredients worked or if they were safe?

If Beauty Without Cruelty does excel in one area, it is that none of their ingredients are sourced from animals, which is somewhat unique in the industry and definitely a plus for vegans. However, it would be naïve to believe that any company can stay abreast of what is and isn't healthy for skin without the animal testing of the ingredients in their products. The companies may not be doing the testing, but someone is (or did), and this knowledge forms the basis for numerous new discoveries about what various ingredients can and cannot do for our skin.

Much like the rest of the cosmetics industry, Beauty Without Cruelty makes elaborate claims about the benefits of its plant extracts. And, as is also the case for many other cosmetics companies, they use plant extracts and essential oils that are both irritants and anti-irritants. For the most part their products are a mixed bag; there is one good sunscreen and some average cleansers, but many of their products are not recommended due to the presence of irritating fragrant oils. Beauty Without Cruelty is typically sold in health food stores, but also can be found in some drugstores. Their makeup line, once the driving force behind the brand, is difficult to find in the United States, and as such is not reviewed here.

For more information about Beauty Without Cruelty, call 800.824.6396 or visit www.beautywithoutcruelty.com.

About the Experts

The new Beautypedia Team proudly and unequivocally maintains the commitment to help you find the best products possible for your skin. We do this by relentlessly pursuing and relying on published scientific research so you will have unbiased information on what works and what doesn't-and the sneaky ways you could be making your skin worse, not better!

The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

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