05.01.2013
2
24
BADgal Lash Mascara
Rating
$19
Category:Makeup > Mascaras (regular) > Regular Mascara
Last Updated:05.01.2013
Jar Packaging:No
Tested on animals:Yes
Review Overview

From the box to the oversized brush, everything about this mascara is big except the results. It does apply cleanly and evenly, with no clumps in sight, but after much effort for moderate length and minimal thickness, BADgal Lash Mascara is a disappointment.

Claims
Ingredients
Brand Overview

Benefit At-A-Glance

Strengths: Worthwhile foundation and powder options; excellent assortments of blushes and a good bronzer; nice brow-enhancing options; several beautiful lip colors; excellent illuminating products.

Weaknesses: Skincare lacks impressive formulas and contains potentially irritating fragrance; concealers options fall short; lackluster lip balms and lip plumper.

Benefit was developed by twins Jean Danielson and Jane Blackford, whose initial claim to fame was a stint as the Calgon twins back in 1960s television commercials. They opened their first cosmetics store, The Face Place, in San Francisco circa 1976, and then, perhaps recognizing the need for a name with more impact, The Face Place became Benefit in 1990. From there the line took off and expanded its presence beyond the Bay Area to include national department stores and, eventually, Sephora boutiques. Sephora's parent company, LVMH, purchased Benefit in late 1999, and, for the most part, has allowed the brand to stay true to the zany irreverence that put it on the map.

Fortunately the change hasn't eroded Benefit's makeup philosophy, which is outrageously fun, or its product arsenal centered on impossibly cute names and a lexicon that aims to make beauty enjoyable. Benefit single-handedly started the trend of selling makeup and skin-care products with ultra-cute appellations for less than ultra-fancy prices. It seems that in recent years, LVMH's influence may have trickled down to Benefit's marketing department, because most of the cute, attitude-based product descriptions have been tempered to more clearly communicate the products'... you guessed it, benefit. But that's a smart move given the number of products Benefit competes with in department stores and at Sephora.

Yet even with the more straightforward claims, most of these products simply can't do what they say they can. In almost every instance, the showcased ingredients are either present in itsy-bitsy amounts or the claims attributed to them are not even remotely true. Despite this, if you're in the mood for a fun experience and can manage to choose products wisely while enjoying the whimsy, Benefit deserves a look.

For more information about Benefit, call (800) 781-2336 or visit www.Benefitcosmetics.com.

Benefit Makeup

It's refreshing to see a cosmetics line espouse fun and frivolity, but if product quality and performance aren't there to sustain the philosophy there's not much to discuss. Luckily, that's not the case with most of Benefit's makeup. As with most lines, there are enough missteps and problem products to shop carefully, but Benefit shines in several categories, including foundation, bronzing powder, blush, and shimmer products.

About the Experts

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The Beautypedia Team reviews all products using the same research, criteria, and objectivity, whether the product being reviewed is from Paula's Choice or another brand.

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05.01.2015
Disappointment

I boast a makeup collection of purely cruelty-free items. After running out of mascara and not doing any homework on this company, I stupidly purchased this mascara. I'm not only ashamed to have bought a product that is "proudly" tested on animals, I bought a product that is hardly worth its retail price. Stupid choice on my part, lesson well learned. There are better products out there than this for the value, even for a product that tests on animals.

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Reviewed by
Taylor B
03.14.2014
Dislike

Terribly large brush which is very awkward to work with and it flakes. Someone with exceptionally long lashes might like this....maybe they wouldn't mind the brush.

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Anonymous
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