Benefit's BB cream is a bit of a change up when it comes to what you'd normally expect for a product of its type. Most U.S. BB creams are glorified tinted moisturizers, meaning they often err on the side of being for normal to dry skin. In contrast, Big Easy definitely caters to oily skin types. The creamy-liquid texture sets to a velvety-matte finish. You have to act fast when blending it, as it dries quickly, but as a result you get long-lasting, medium coverage.
The shade range covers light to medium-tan skin tones, with a mostly neutral palette (except for Light which is peachier). Big Easy has a silky, lightweight feel and helps control oily shine without feeling drying.
The formula earns two thumbs up for being fragrance-free, but is a bit of a letdown in terms of the added hype around skincare benefits. The broad spectrum sun protection is really the biggest advantage since the other beneficial ingredients are only used in trace amounts. Nonetheless, this is a nice option for normal to oily skin and shouldn't prove problematic for breakout-prone skin, either.
- Liquid-cream texture produces long lasting wear.
- Lightweight, velvety-matte finish.
- Helps control oily shine without feeling drying.
- Broad spectrum sun protection for an added anti-aging benefit.
- Only contains trace amounts of additional beneficial ingredients.
Active: Octinoxate 5%, Octisalate 5%, Titanium Dioxide 4.7%. Other: Water, Dimethicone, Isodecyl Neopentanoate, Methyl Trimethicone, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Ethylhexyl Salicylate, Nylon-12, Ethylhexyl Methoxycinnamate, Titanium Dioxide, Synthetic Fluorphlogopite, Polymethylsilsesquioxane, Butylene Glycol, Isotridecyl Isononanoate, PEG-9 Polydimethylsiloxyethyl Dimethicone, Dimethicone/Vinyl Dimethicone Crosspolymer, Dimethicone/PEG-10/15 Crosspolymer, Pentylene Glycol, Glycosyl Trehalose, Acrylates / Dimethicone Copolymer, Disteardimonium Hectorite, Polyglyceryl-2 Diisostearate, Hydrogenated Starch Hydrolysate, Phenoxyethanol, Sodium Citrate, Alumina, Stearic Acid, Dipotassium Glycyrrhizate, Tocopherol, Algin, Stearyl Glycyrrhetinate, Xanthan Gum, Acacia Senegal Gum, Sodium Stearate, Atelocollagen, Zinc Gluconate, Sodium Hyaluronate, Serine, Sodium Chloride. May Contain: Bismuth Oxychloride, Iron Oxides, Titanium Dioxide.
Benefit was developed by twins Jean Danielson and Jane Blackford, whose initial claim to fame was a stint as the Calgon twins back in 1960s television commercials. They opened their first cosmetics store, The Face Place, in San Francisco circa 1976, and then, perhaps recognizing the need for a name with more impact, The Face Place became Benefit in 1990. From there the line took off and expanded its presence beyond the Bay Area to include national department stores and, eventually, Sephora boutiques. Sephora's parent company, LVMH, purchased Benefit in late 1999, and, for the most part, has allowed the brand to stay true to the zany irreverence that put it on the map.
Fortunately the change hasn't eroded Benefit's makeup philosophy, which is outrageously fun, or its product arsenal centered on impossibly cute names and a lexicon that aims to make beauty enjoyable. Benefit single-handedly started the trend of selling makeup and skin-care products with ultra-cute appellations for less than ultra-fancy prices. It seems that in recent years, LVMH's influence may have trickled down to Benefit's marketing department, because most of the cute, attitude-based product descriptions have been tempered to more clearly communicate the products'... you guessed it, benefit. But that's a smart move given the number of products Benefit competes with in department stores and at Sephora.
Yet even with the more straightforward claims, most of these products simply can't do what they say they can. In almost every instance, the showcased ingredients are either present in itsy-bitsy amounts or the claims attributed to them are not even remotely true. Despite this, if you're in the mood for a fun experience and can manage to choose products wisely while enjoying the whimsy, Benefit deserves a look.
For more information about Benefit, call (800) 781-2336 or visit www.Benefitcosmetics.com.
It's refreshing to see a cosmetics line espouse fun and frivolity, but if product quality and performance aren't there to sustain the philosophy there's not much to discuss. Luckily, that's not the case with most of Benefit's makeup. As with most lines, there are enough missteps and problem products to shop carefully, but Benefit shines in several categories, including foundation, bronzing powder, blush, and shimmer products.