Boi-ing

by Benefit  
Price:
$20 
Average Read Member Comments
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Category:
Makeup > Concealers & Highlighters > Cream Concealer
Last Updated:
4/30/2013
Jar Packaging:
No
Tested On Animals:
Yes

Boi-ing is a cream-to-powder concealer (which leans toward being creamier) and provides almost complete coverage. It blends on easily and layers well if you need to camouflage very dark circles, but won’t last through the day unless it’s set with powder, which can make the under-eye area look dry and cakey.

Benefit was developed by twins Jean Danielson and Jane Blackford, whose initial claim to fame was a stint as the Calgon twins back in 1960s television commercials. They opened their first cosmetics store, The Face Place, in San Francisco circa 1976, and then, perhaps recognizing the need for a name with more impact, The Face Place became Benefit in 1990. From there the line took off and expanded its presence beyond the Bay Area to include national department stores and, eventually, Sephora boutiques. Sephora's parent company, LVMH, purchased Benefit in late 1999, and, for the most part, has allowed the brand to stay true to the zany irreverence that put it on the map.

Fortunately the change hasn't eroded Benefit's makeup philosophy, which is outrageously fun, or its product arsenal centered on impossibly cute names and a lexicon that aims to make beauty enjoyable. Benefit single-handedly started the trend of selling makeup and skin-care products with ultra-cute appellations for less than ultra-fancy prices. It seems that in recent years, LVMH's influence may have trickled down to Benefit's marketing department, because most of the cute, attitude-based product descriptions have been tempered to more clearly communicate the products'... you guessed it, benefit. But that's a smart move given the number of products Benefit competes with in department stores and at Sephora.

Yet even with the more straightforward claims, most of these products simply can't do what they say they can. In almost every instance, the showcased ingredients are either present in itsy-bitsy amounts or the claims attributed to them are not even remotely true. Despite this, if you're in the mood for a fun experience and can manage to choose products wisely while enjoying the whimsy, Benefit deserves a look.

For more information about Benefit, call (800) 781-2336 or visit www.Benefitcosmetics.com.

Benefit Makeup

It's refreshing to see a cosmetics line espouse fun and frivolity, but if product quality and performance aren't there to sustain the philosophy there's not much to discuss. Luckily, that's not the case with most of Benefit's makeup. As with most lines, there are enough missteps and problem products to shop carefully, but Benefit shines in several categories, including foundation, bronzing powder, blush, and shimmer products.

Member Comments

Summary of Member Comments

  1. How would you rate the results? (4 = Best)

    2 / 4 Average
  2. Was this product a good value? (4 = Best)

    1 / 4 Poor
  3. Would you recommend this product? (4 = Best)

    2 / 4 Average
Page of 1
  1. Elizabeth O.
    Reviewed on Monday, March 03, 2014
    • Recommend
      2 / 4
    • Value
      2 / 4
    • Results
      2 / 4
    Disappointing
    • Benefit claims this concealer is "industrial strength." I decided to try it when the cosmetics associate told me it was Benefit's most effective concealer. When applying it on dark circles under my eyes, I find I still have to use several layers to get a good level of coverage and my dark circles are not that bad. It works fairly well on red areas but overall, the coverage is no better than other less expensive products I've tried. To me, it's not worth the price.

  2. Liz B
    Reviewed on Wednesday, March 13, 2013
    • Value
      1 / 4
    • Results
      3 / 4
    • Recommend
      2 / 4
    Like It
    • I love this product. It is so easy for my dark under eye circles when I'm in a hurry. It has a LOT of coverage and it's so easy to apply, without any extra powder! However I thought at 23 I looked 40, turns out it does cake in the creases and dry areas. If only it didn't happen, I'd be a lifetime user. Oh and I go through it way too fast so it's expensive for what you get.

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About the Experts

Paula Begoun is the best-selling author of 20 books on skin care and makeup. She is known worldwide as the Cosmetics Cop and creator of Paula's Choice. Paula's expertise has led to hundreds of appearances on national and international television including:

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The Paula's Choice Research Team is dedicated to helping you find the absolute best products for your skin, using research-based criteria to review beauty products from an honest, balanced perspective. Each member of the team was personally trained by Paula herself.

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